Information-technology (IT) media company TechTarget and leading German business publisher Vogel IT Media, a wholly-owned subsidiary of Vogel Business Media, announced today the formation of a strategic partnership to expand TechTarget’s highly targeted approach to technology media to Germany. Working together toward this common goal, the two companies will combine their strengths and market knowledge to create powerful media that address the specific needs of IT decision makers and IT vendors in the German market.
Vogel IT Media and TechTarget will launch the first Websites in German and English in October of this year. The sites will provide practical, highly relevant information in the form of white papers, industry analysis, market studies and product information to help corporate IT professionals make purchasing decisions, develop the best technological solutions for their current environments and manage future IT challenges. The availability of ROI-based advertising on the Websites sets the TechTarget/Vogel media apart from the competition. TechTarget’s proven online and integrated media programs provide measurable Return on Investment to IT marketers. Beginning in October 2006, Vogel IT Media will offer similar programs to their advertisers. In a market that has experienced increasing demands on the part of IT marketers, this is a differentiator that will benefit Vogel IT Media and their customers.
“Vogel IT Media is the ideal partner for TechTarget to enter the German market,” said TechTarget CEO Greg Strakosch. “Combining our strengths in ROI-focused IT media with Vogel’s audience of German IT professionals, its knowledge of the German IT market and relationships with technology vendors makes this a win-win situation. TechTarget’s proven model – addressing specific IT market segments while meeting the information needs of IT decisions-makers and marketing needs of IT vendors—will be highly successful in Germany .”
“Our partnership with TechTarget, a true pioneer in delivering highly targeted technical information to IT decision makers, represents a major milestone for Vogel and for the business communications landscape in Germany as a whole,” said Vogel Business Media CEO Claus Wüstenhagen. “This initial step by Vogel IT Media moves Vogel Business Media closer to the development of tomorrow’s B2B communications. The key success factors for the new strategic direction are continuous innovation, digitalization, internationalization and new advertising models for our customers – TechTarget succeeds at all of these. Our overriding goal is to always offer all of our users the best possible information services, and our partnership with TechTarget helps accelerate our ability to achieve this goal.”
The Vogel IT Media partnership is TechTarget’s tenth international partnership within two years. Already this year, TechTarget announced partnerships with Netremedia Pte Ltd, a technology media company headquartered in Singapore, and Saga Technology, an IT publisher in Bulgaria. For more information on international licensing opportunities for TechTarget media, please contact Susan Odell, TechTarget vice president of international, at 011-781-657-1407 or [email protected].
TechTarget is a leading provider of specialized online content that brings together buyers and sellers of corporate IT products. We sell customized marketing programs that enable IT vendors to reach corporate IT decision makers who are actively researching specific IT purchases. We operate a network of 35 websites, each of which focuses on a specific IT sector, such as storage, security or networking. IT professionals rely on our websites for key decision support information tailored to their specific areas of responsibility. We complement our online offerings with targeted in-person events and three specialized IT magazines that enable advertisers to engage buyers throughout their decision-making process for IT purchases. As IT professionals have become increasingly specialized, they have come to rely on our sector specific websites for purchasing decision-support. Our content enables IT professionals to navigate the complex and rapidly changing IT landscape where purchasing decisions can have significant financial and operational consequences. Since our founding in 1999, we have developed a broad customer base that now comprises more than 1,000 active advertisers who placed business with us in 2006, including Cisco, Dell, EMC, Hewlett Packard, IBM, Intel, Microsoft, Oracle, Research in Motion, SAP and Symantec. More information about TechTarget is available at www.techtarget.com.
About Vogel Business Media
Based in Würzburg, Germany, Vogel Business Media has been one of the leading media companies in the worldwide technical publishing sector since 1890, Its sector-orientated publications include: specialist magazines and books, CD-ROMs, online services and specialized events, Vogel Business Media imparts business-to-business and special interest information and a high level of practical advice to decision-makers and enterprise users. More information about Vogel Business Media is available at: www.vogel.de.
About Vogel IT Media
Vogel IT Media, based in Augsburg, Germany, is a 100 percent subsidiary of Vogel Business Media. Since 1989, the company has been publishing technical media for IT decision makers who are involved in the production, acquisition or use of information technology. The media provide comprehensive, timely information which is relevant to the IT decision making and purchase process. In addition to traditional print media, the company offers newsletters, Websites and a large portfolio of events. The company's leading media are IT Business News, E-Government Computing and IT-Security & Data Protection. More information about Vogel Business Media is available at:www.vogel.de.
