Activity Matters in Sales
Fuel your pipeline faster with real insights about real buyers and buying teams.
(Keep scrolling to experience real purchase intent.)
Know which accounts to prioritize
Let’s look at demand in a typical Sales territory – the U.S. Southeast. Based on their research activity in the Cybersecurity category, you can clearly see exactly which accounts to prioritize in your outreach each week.
By highlighting the changes in one national account’s demand intensity over time, we’re showing just how important it is to prioritize your actions each week. You want to get in early, because if you wait too long, you’ll lose your influence in the deal and your advantage over competition.
To capitalize on an account like Mutual of Omaha, you’ll want to see it early and engage it immediately upon seeing them show up. That’s the best way to create preference for your solution and protect the opportunity from others who try to break in after you.
Develop breakthrough outreach
Next, let’s examine what these active buyers really care about – information at the person-level that only TechTarget can provide.
This next chart changes as interests in very specific topics shift from week-to-week. As a sales team, you want to leverage this person-specific intelligence into how you’re personalizing your ongoing communications.
When you know exactly what’s resonating with your prospects at every moment, you have what you need to be more relevant in every interaction.
Only TechTarget provides this level of specificity.
With Priority Engine Prospect-Level Intent™, you’ll always know exactly who to engage now.
You’ll know each buyer’s specific hot buttons, so you can speak to them on their own terms – aligning your strengths to what they care about.
You’ll even uncover their specific competitor interests, so you can position yourselves against others in your space.
