Product Portfolio

While the tactics may be familiar, the data driving them is totally different. So when your marketing efforts are fueled by Prospect-Level Intent™, your targeting is more precise and more efficient. Your messaging is more relevant, so more people respond. And you know exactly when to deploy sales outreach – fully aware of specific needs by person, and competitive threats, alike ‒ to the right buying centers and the people actively researching there.

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Strategy

Optimize your product & GTM strategies based on authoritative research, buyer insights & analyst guidance

Market Monitor™ Purchase Intent Analytics

Annual Research, Advisory & Intent Insights

Custom Research & Consulting

Intent Data

Fuel winning product, marketing & sales efforts with uniquely precise account- & contact-level intent data

Priority Engine^TM Prospect-Level Intent^TM Data

Account-Level Intent Data

Prospect Exports

Content

Data-driven, expert-crafted content that’s proven to better educate and influence your target buyers

Custom Content

Sponsorable Content

Production Services

Awareness

Stay top-of-mind & make the short list with intent-driven, contextually aligned brand awareness solutions

Digital Advertising

Custom & Native Websites

Demand

Intent-based targeting of our pre-engaged audience delivers leads that are more likely to convert into pipeline

Content Syndication

Webinar Audience & Channel

Modern BANT Leads

Lead Generation Subscriptions

Sales

Empower sellers with the insights they need to target active buyers, personalize outreach & win more deals

Priority Engine^TM Intent Data for Sales

Sales Content

Platforms

Understand and engage our audience across your GTM without complicating your stack

Priority Engine Intent Data Platform

BrightTALK Webinar Platform

Not sure where to start?

View the TechTarget products that best align with your Product, Marketing, and Sales goals.

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Digital Advertising

Data-Driven Display
Laser-targeted advertising solutions to engage the web’s most active healthcare tech buyers during their buyer’s journeys.

Custom & Native Web Sites
Customized online environments going deep on healthcare technology topics to strengthen engagement and drive conversion.

BrightTALK Summits
Sponsorable online Summits, keynoted by leading healthcare industry experts, make it easy to align your brand and the latest relevant insight.

Demand Gen & ABM

Priority Engine
Powerful Prospect-Level Intent™ data provides a new, more actionable level of healthcare tech buyer insights for marketing and sales alike.

Lead Generation
Intent-targeted and AI-optimized, these contextually precise syndication leads point more directly to real demand that converts.

Custom Content
Trusted, research-based content by healthcare technology experts in a wide variety of formats helps you engage prospects more productively across the go-to-market.

BrightTALK Portfolio
From webinars to virtual events, our robust services, easy-to-use platform and un-rivaled B2b audience make this an approach every team should be using to engage healthcare technology audiences.

Contact Data Services
Over 1.5 million high-quality U.S. healthcare contacts to enrich your database

Sales Intelligence & Enablement

Sales-Quality Leads
Much more than a typical lead, we identify where there’s a deal beginning for you and report on an insider’s verified needs aligned to your tech solution.

Priority Engine
The industry’s most powerful Prospect-Level Intent™ data customized to provide essential healthcare technology buyer’s journey insights

Custom Content
From healthcare tech experts, trusted, research-based content coupled with superior production assistance to improve your materials across the go-to-market.

Strategic Services

Custom Research
Research programs that identify industry trends, understand buyer behavior and generate thought leadership that can complement, or be the focus of, your content marketing strategy.

BrightTALK Studios Video Production
Full-service video production and project management to ensure your brand stands out from the crowd.