Regardless of where you are at in your journey, it’s become clear that a new wave of demand gen evolution is upon us. With new technologies and tools entering the market each day, and more pressure to align to Sales and prove pipeline impact, many marketers are taking a closer look at what’s missing or failing in their current approach.
That’s why we wanted to turn to an expert, Josh Hill, to dissect the concept of buying teams in great detail as it relates to account-based marketing (ABM). In this e-book, Josh looks at buying teams and ABM from a technical and marketing operations perspective to share how organizations can build buying teams with ABM, design GTM enterprise workflows to support buying team and much more.
