In parallel with ongoing digital transformation, new tech and data sources are being incorporated into GTM practitioner thinking and implementation. Among these, intent data has started to mature as a distinct offering, with unique potential that positions it to be particularly useful.
But there’s still a lot of confusion around where to start with intent data, and especially around how it can be most useful to improving the bottom line. In this e-book, you’ll learn:
- How to evaluate different intent data sources.
- How companies are developing smarter intent data strategies.
- How to build your own intent data plan to accelerate value delivery.
