Inside sales teams that rely on volume-based, smile-and-dial approaches fail in 3 crucial areas:
- Missed opportunities at in-market accounts
- Dispositioning buying group members
- Over-reliance on product-centric pitches
To improve performance in these 3 areas, the best teams leverage 3rd-party data to gain insight into in-market accounts, active prospects and hooks to personalize outreach and drive meaningful conversations.
This white paper – based on an analysis of 250 inside sales teams using intent data and 15 interviews with successful inside sales managers – uncovers how the best teams are creating more productive conversations and setting more appointments by taking advantage of “insider insights”.
Download this white paper to learn how to:
- Prioritize, target and penetrate accounts with intent data
- Incentivize ISRs to personalize outreach with outcomes-based KPIs
- Enable reps to use data to customize outreach with email and call-script templates
