The wave of generative AI (GenAI) looks to offer us incredible message creation efficiencies, but in doing so, it also stands to make it more difficult for any particular piece of content (or the sender) to stand out from the crowd.
As we shared ideas and focused on the actions marketers must take to optimize our work, it’s become clear that we can’t talk about AI without talking about human feelings at the same time.
This e-book is a collaboration between Samantha Stone (Founder & CMO at The Marketing Advisory Network) and John Steinert (CMO at Informa TechTarget). In it, they look at four foundational sales plays to drive better outcomes in the age of GenAI.
- How to optimize buyer insights for better outreach.
- How to better leverage automation systems to trigger outreach that builds personal connections.
- How to create personalized experiences for buyers in virtual or in-person meetings.
- How to create a digital-first, customer-centric buying experience.
