As the unique benefits of intent data become clearer and clearer, there’s continued momentum in how intent is integrated within organizations and across go-to-market (GTM) teams. And with so many ways to leverage intent data insights, the most successful organizations focus on solving key challenges – winning team buy-in and showing ROI – before scaling insights across the business.
In this short e-book, we’ll look at how real B2B tech companies in EMEA are using intent data across their go-to-market teams to improve performance. You’ll learn how teams are using intent data to:
- Enhance email nurture strategy to drive higher buyer engagement.
- Improve in-market account identification to enrich buying team visibility.
- Help sales prioritize in-market target accounts within an ABM program.
- Enable more personalized sales outreach to accelerate deals.
