GenAI is a hot topic in tech, and it quickly impacted products in virtually all markets. Customers are more likely to purchase from a vendor that’s helped educate them so your content strategy needs to ensure you’re helping prospects connect the dots. You need to design your content marketing funnel to provide high-level education on emerging technologies and differentiate how your organization leverages said technologies in its offerings. In this ebook we’ll look at:
- Current data on GenAI adoption and how it’s influencing purchasing decisions
- Why you need to educate customers and the opportunity you can unlock by doing it
- How you can use content to separate your organization and its use of GenAI from the pack
