In today’s competitive, digital marketing landscape, it’s not enough to just tout the features and functionality of your product or solution. What buyers remember is whether you’re able to meet their actual functional, emotional and social needs. Together, these elements make up the customer promise – how your solution will deliver on the demands of a buyer and buying team.
Packaging all of this into one message or one piece of content can feel like a tall order, but the risk is much higher if organizations don’t make this investment in their content. In this e-book, you’ll learn:
- The elements of an effective customer promise.
- How customer promises fit into your messaging and larger content strategy.
- How to bring your customer promise into their content development.
