When BANT (budget, authority, need, timing) was introduced decades ago, buyers relied on calls to get to know a business’s offerings.
Now, in today’s rapidly evolving B2B technology purchasing landscape, where innovation and complexity are the norms, relying solely on the traditional BANT model can be a limiting strategy.
In this white paper, Could BANT Be Killing Your Business?, we’ll explore the limitations of BANT and how to modernize your use of it to meet the demands of an independent, digitally-driven buying process, led by buying groups.
In this white paper you’ll learn:
- Why traditional BANT is hindering your success.
- How to overcome BANT challenges with supplemental resources.
- How real purchase intent data can strengthen and support your BANT program.
