How to set long-term and short-term KPIs to keep your ABM program headed in the right direction
While account-based marketing has many benefits, ABM maturation can take years, and enthusiasm often fades during its formative months.
That’s why you need to implement realistic short-term KPIs – in addition to long-term KPIs – to ensure that teams and stakeholders see early indicators of success and stay energized.
Download this e-book to find out:
- Why traditional metrics won’t work for ABM
- The 7 ABM metrics that make a difference, including:
- 4 long-term KPIs that measure what matters
- 3 short-term KPIs for early indications of success
