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The “Buyer Values” Secrets to Breaking through in B2B Tech Marketing

Explore the barriers to breaking through to buyers and buying teams and how to close major gaps in your value pyramid.

Demand Generation

Marketing

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White Paper/E-Book

Unearthing Hidden ABM Revenue Reservoirs by Tapping the Buying Team

ABM

Intent Data

Sales

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White Paper/E-Book

Educating Customers on GenAI: Using Content to Build Engagement for AI-Enhanced Services

Content Creation

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Show, Don’t Tell: Using Customer Testimonials to Strengthen Your Videos

Content Creation

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Four Elements of Well-Designed Video

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Level Up Your GTM: Solving Common Growth Challenges

Demand Generation

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Four Personalized Sales Plays as We Enter the Generative AI Era

Intent Data

Sales

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Navigating ABM Engagement in the Age of AI

ABM

Intent Data

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White Paper/E-Book

The State of the Generative AI Market

Market Intelligence

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Could BANT Be Killing Your Business?

Demand Generation

Intent Data

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Three Ways to Revive Declining Demand Gen

Demand Generation

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A Guide to Better Storytelling in Webinars

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The Buying Team is Missing in Your ABM Strategy

ABM

Intent Data

Sales and Marketing Alignment

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Driving Intent Data Adoption within Your Sales Organization

Intent Data

Sales

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Delivering on Your Customer Promise: A Guide to Messaging and Content Development

Content Creation

Market Intelligence

Marketing

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Getting the Most ROI Out of Your Webinars

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Build a Better Webinar: Running Virtual Events

Content Creation

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Four Intent Data Use Cases for GTM Teams in EMEA

EMEA

Intent Data

Marketing

Sales Enablement

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A Short Guide to Aligning Video Content to the Buyer’s Journey

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Building a Sustainable Content Ecosystem

Content Creation

Market Intelligence

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White Paper/E-Book

How Can Providers Create Successful Organizations for Accountable Care?

Healthcare Marketing

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A Culture of Belonging is Essential in the Fight for Diversity in the Medical Industry

Healthcare Marketing

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The Cycle of Healthcare Data: Creation, Gathering, and Handling

Healthcare Marketing

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How Can Healthcare Protect Against Zero-Day Attacks and What Does It Mean?

Healthcare Marketing

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Navigating the Storm: The Impact of the Healthcare Cyberattack

Healthcare Marketing

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Revolutionizing Healthcare: The Role of EHR in Clinical Informatics

Healthcare Marketing

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Top Health IT Analytics Forecasts and Goals for the Coming Year

Healthcare Marketing

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Build a Better Webinar: Post-Event Best Practices

Content Creation

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Analyzing the Back-End Revenue Cycle and Important Best Practices

Healthcare Marketing

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Revenue Cycle Management with Automation and AI

Healthcare Marketing

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2024 Technology Spending Intentions Study Highlights

Market Intelligence

Marketing

Sales

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A Guide to Writing Great B2B Email Copy

Content Creation

Demand Generation

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How AI is Impacting Healthcare

Healthcare Marketing

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Intent-Guided Multithreading Tactics That Work

Intent Data

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A Look Inside of the Top Four Value-Based Care Plans

Healthcare Marketing

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Top 2024 Forecasts for the Pharmaceutical and Life Sciences Sectors

Healthcare Marketing

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Top Healthcare Industry Forecasts For This Year

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Survey Highlights Issues with Revenue Cycle Management for 2024

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Top Healthcare Cybersecurity Predictions for 2024

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Patient Care, Policy & More: This Year’s Virtual Care Trends

Healthcare Marketing

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White Paper/E-Book

A Short Guide to Webinars for Demand Gen

Content Creation

Demand Generation

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White Paper/E-Book

Designing a Comprehensive Intent Data Strategy

Intent Data

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White Paper/E-Book

Amplifying Your Webinar with Social Media

Content Creation

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White Paper/E-Book

The B2B Technology Buyer’s Journey for Joint Solutions: Insights for Partner Marketers

Channel

Partner Marketing

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Build a Better Webinar: Day-of Execution

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A Better Toolkit for Finding and Converting More Real Leads

Demand Generation

Intent Data

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Sparking ABM with the Right Data and Insights

ABM

EMEA

Intent Data

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Build a Better Webinar: Developing Your Brand

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Netting Deeper ABM Engagement with Webinars

ABM

Content Creation

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A Better Way to Bring Buying Teams Together: How to Use High-Value Offers

ABM

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Build a Better Webinar: Creating a Promotion Plan

Content Creation

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Webinar Series for ABM: An 8-Step Planning Framework

Content Creation

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White Paper/E-Book

Last-Mile Personalization: Using Intent Insights for SDR Outreach

Sales

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White Paper/E-Book

Aligning to European IT Priorities to Drive Buyer Engagement

EMEA

Market Intelligence

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White Paper/E-Book

Cracking the Buyer’s Journey with Intent Data

Intent Data

Market Intelligence

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White Paper/E-Book

Highlights from Our North American 2023 IT Priorities Study

Market Intelligence

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White Paper/E-Book

Build a Better Webinar: Recruiting & Prepping Speakers

Content Creation

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White Paper/E-Book

Building an ABM Program That Actually Works

ABM

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