Marketing and customer experience

Terms related to business software, including definitions about billing and words and phrases about supply chain, CRM, POS, ERP, accounting, payroll and inventory.

low-code and no-code development platforms - Low-code/no-code development platforms are software development tools and environments that allow enterprise developers and citizen developers to create new applications using drag-and-drop components, linking them together and creating mobile or web apps.
loyalty card program - A loyalty card program is an incentive plan that allows a retail business to gather data about its customers.
market basket analysis - Market basket analysis is a data mining technique used by retailers to increase sales by better understanding customer purchasing patterns.
marketecture (marchitecture) - Marketecture (also known as marchitecture) refers to non-technical descriptions of a company's products or services that let various stakeholders understand the product's core functionality and how it works with other products as part of a broader ecosystem.
marketing campaign management - Marketing campaign management is the planning, executing, tracking and analysis of direct marketing campaigns.
marketing-qualified lead (MQL) - A marketing-qualified lead (MQL) is a website visitor whose engagement levels indicate they are likely to become a customer.
Marketo - Marketo is a comprehensive marketing software-as-a-service platform designed to automate and streamline marketing tasks across multiple digital channels.
Massachusetts data protection law - What is the Massachusetts data protection law?The Massachusetts data protection law is legislation that stipulates security requirements for organizations that handle the private data of residents.
material requirements planning (MRP) - Material requirements planning (MRP) is a system for calculating the materials and components needed to manufacture a product.
microblogging - Microblogging is a short blog post designed for quick and typically direct audience interactions.
Microsoft Azure - Microsoft Azure, formerly known as Windows Azure, is Microsoft's public cloud computing platform.
Microsoft D - Microsoft D is an end-user programming language in development as part of the company's Oslo service-oriented architecture (SOA) initiative.
Microsoft Dynamics 365 - Dynamics 365 is a cloud-based portfolio of business applications from Microsoft that are designed to help organizations improve operational efficiency and reduce business complexity while controlling costs.
Microsoft Intune - Microsoft Intune is a cloud-based unified endpoint management (UEM) tool that aims to help organizations manage the mobile devices employees use to access corporate data and applications, such as email.
Microsoft MyAnalytics - Microsoft MyAnalytics is a personal analytics application in Office 365 that enables employees to gain insights into how they spend their time at work and how they can work smarter.
Microsoft Office SharePoint Server (MOSS) - Microsoft Office SharePoint Server (MOSS) is the full version of a portal-based platform for collaboratively creating, managing and sharing documents and Web services.
Microsoft Online Services Sign-In Assistant - The Microsoft Online Services Sign-In Assistant is a software application that provides common sign-on capabilities for a suite of Microsoft online services, such as Office 365.
Microsoft SQL Server - Microsoft SQL Server is a relational database management system (RDBMS) that supports a wide variety of transaction processing, business intelligence (BI) and data analytics applications in corporate IT environments.
Microsoft System Center - Microsoft System Center is a suite of software products designed to simplify the deployment, configuration and management of IT infrastructure and virtualized software-defined data centers.
microtargeting - Microtargeting (also called micro-niche targeting) is a marketing strategy that uses consumer data and demographics to identify the interests and preferences of specific individuals or small groups to send targeted advertisements that align with their interests.
microtrend - A microtrend is a tendency in the direction of some phenomenon that is fairly pervasive within a given sphere of influence and may only last for a few years, or even months.
mobile device management (MDM) - Mobile device management (MDM) software allows IT administrators to control, secure and enforce policies on smartphones, tablets and other endpoints.
moment of truth (marketing MOT) - A moment of truth (MOT) is marketing lingo for any opportunity a customer (or potential customer) has to form an impression about a company, brand, product or service.
Monster Worldwide - Monster Worldwide is an online recruiting company noted for its flagship Monster.
multilevel marketing (MLM) - Multilevel marketing (MLM) is a business model that involves unsalaried, hierarchical sales teams selling products directly to consumers in conjunction with recruiting additional company sales representatives.
mySAP - MySAP, a product of the German software company SAP, is an e-business software integration tool that delivers content to a user based on his or her role in an enterprise.
needs assessment - A needs assessment is a systematic process that examines what criteria must be met in order to reach a desired outcome.
Net Promoter Score (NPS) - Net Promoter Score (NPS) is a metric that organizations use for assessing customer loyalty toward their brand, products or services.
NetApp Data Fabric - The products and services that compose NetApp’s Data Fabric are designed to provide customers with the agility they need to quickly and efficiently move data to and from the cloud.
NetSuite - NetSuite is a business technology vendor based in San Mateo, California.
neuromarketing - Neuromarketing is the study of how people's brains respond to advertising and other brand-related messages by scientifically monitoring brainwave activity, eye tracking and skin response.
not for resale (NFR) - Not for resale (NFR) is a designation for products that vendors give to their channel partners for testing and educational purposes with the understanding that the channel partner will not resell those products to the end user.
omnichannel - Omnichannel -- also spelled omni-channel -- is an approach to sales, marketing and customer support that seeks to provide customers with a seamless and unified brand experience, regardless of which channel they use.
open loop / closed loop payment cards - Open loop and closed loop, in the context of payment cards, are categories that stipulate whether a card can be used in businesses other than that of the card issuer.
operational performance management (OPM) - Operational performance management (OPM) is the alignment of all business units within an organization to ensure that they are working together to achieve core business goals.
Oracle Customer Experience Cloud (Oracle CX Cloud) - Oracle Customer Experience Cloud (Oracle CX Cloud) is a suite of cloud-based tools for customer relationship management (CRM), sales, marketing, customer service, e-commerce and other tools, such as configure, price, quote (CPQ) tools.
Oracle Unlimited License Agreement (ULA) - An Oracle Unlimited License Agreement (ULA) is an arrangement in which an enterprise pays a single up-front fee to get as many licenses as they want for a specified set of Oracle products over a fixed time frame.
Pardot - Pardot is a software-as-a-service (SaaS) marketing automation platform by Salesforce that offers email automation, targeted email campaigns, and lead management for business-to-business (B2B) sales and marketing organizations.
payment processor - A payment processor is a company that facilitates communication between the bank that issued a customer’s debit or credit card and the seller’s bank.
performance management software - Performance management software is designed to improve business performance by spurring employee productivity.
personal health record (PHR) - A personal health record (PHR) is an electronic summary of health information that a patient maintains control of themselves, as opposed to their healthcare provider.
personally identifiable information (PII) - Personally identifiable information (PII) is any data that could potentially identify a specific individual.
pharmaceutical detailing - Pharmaceutical detailing is a 1:1 marketing technique pharmaceutical companies use to educate a physician about a vendor's products, hoping that the physician will prescribe the company's products more often.
phygital - Phygital (physical plus digital) is a marketing term that describes blending digital experiences with physical ones.
Pinterest - Pinterest is a social curation website for sharing and categorizing images found online.
planogram - A planogram is a diagram that shows how and where specific retail products should be placed on retail shelves or displays to increase customer purchases.
platform economy - Platform economy is the tendency for commerce to increasingly move toward and favor digital platform business models.
Predictive Index (PI) - The Predictive Index (PI) is a theory-based, self-report measurement of normal, adult, work-related personality that was developed and validated for use in occupational and organizational populations.
predictive modeling - Predictive modeling is a mathematical process used to predict future events or outcomes by analyzing patterns in a given set of input data.
prescriptive analytics - Prescriptive analytics is a type of data analytics that provides guidance on what should happen next.
press kit - A press kit is an information package provided for members of the media to promote events, organizations, products or candidates.
process manufacturing - Process manufacturing is a production method in which goods are created by combining supplies, ingredients or raw materials using a predetermined formula or recipe.
product information management (PIM) - Product information management (PIM) is a classification of software products that support the global identification, linking and synchronization of product information across heterogeneous data sources.
proof of concept (POC) - A proof of concept (POC) is a demonstration of a product in which work is focused on determining whether an idea can be turned into a reality.
property management system (PMS) - A property management system (PMS) is a software application for the operations of hotels, other hospitality accommodations and commercial residential rental properties.
PropTech (property tech) - PropTech, or property technology, is any form of technology that combines the real estate market with IT in order to help users buy, research, sell or manage property.
purchase intent - Purchase intent is the probability that a consumer will buy a product or service.
push notification - Push notification, also called server push notification, is the delivery of information from a software application to a computing device without a specific request from the client.
R/3 - R/3 is the comprehensive set of integrated business applications from SAP, the German company that states it is the market and technology leader in business application software.
recommendation engine - A recommendation engine is a system that gives customers recommendations based upon their behavior patterns and similarities to people who might have shared preferences.
recommerce - Recommerce is the selling of previously owned items through online marketplaces to buyers who reuse, recycle or resell them.
records information management (RIM) - Records information management (RIM) is a corporate area of endeavor involving the administration of all business records through their life cycle.
recruitment management system (RMS) - A recruitment management system (RMS) is a set of tools designed to manage the employee recruiting and hiring process.
recruitment marketing - Recruitment marketing is the combination of strategies and tools used by an organization to engage and entice job candidates in the pre-applicant phase of recruiting.
reference checking software - Reference checking software is programming that automates the process of contacting and questioning the references of job applicants.
registered health information technician (RHIT) - A registered health information technician (RHIT) is a certified professional who stores and verifies the accuracy and completeness of electronic health records.
remote desktop - A remote desktop is a program or an operating system feature that allows a user to connect to a computer in another location, see that computer's desktop and interact with it as if it were local.
Report on Compliance (ROC) - A Report on Compliance (ROC) is a form that must be completed by all Level 1 Visa merchants undergoing a PCI DSS (Payment Card Industry Data Security Standard) audit.
return merchandise authorization (RMA) - An RMA (return merchandise authorization) is a numbered authorization provided by a mail-order or e-commerce merchant to permit the return of a product.
revenue operations (RevOps) - Revenue operations (RevOps) is the strategic integration of sales, marketing and service departments to provide a better end-to-end view to administration and management, while leaving day-to-day processes within the departments.
RFM analysis (recency, frequency, monetary) - RFM analysis is a marketing technique used to quantitatively rank and group customers based on the recency, frequency and monetary total of their recent transactions to identify the best customers and perform targeted marketing campaigns.
RFx - RFx (request for x) encompasses the entire formal request process and can include request for bid (RFB), request for information (RFI), request for proposal (RFP), request for quotation (RFQ) and request for tender (RFT).
RMM software (remote monitoring and management software) - RMM software (remote monitoring and management software) is a type of application that information technology (IT) service providers and departments use to maintain their clients' and business organizations' IT assets, infrastructure and systems.
robocall - Robocalls are automated telephone calls that deliver a recorded message.
robot economy - The robot economy is a scenario in which most of the labor required to sustain human life is automated.
robotic process automation (RPA) - Robotic process automation (RPA) is a technology that mimics the way humans interact with software to perform high-volume, repeatable tasks.
SaaS ERP - SaaS ERP is a type of cloud-based enterprise resource planning (ERP) software that runs on the vendor's or cloud provider's servers, is sold through subscription and delivered as a service over the internet.
sales and operations planning (S&OP) - Sales and operations planning (S&OP) is a process for better matching a manufacturer's supply with demand by having the sales department collaborate with operations to create a single production plan.
sales lead - A sales lead is a potential sales contact, individual or organization that expresses an interest in your goods or services.
sales-qualified lead (SQL) - A sales-qualified lead (SQL) is a prospective customer that has been researched and vetted -- first by an organization's marketing department and then by its sales team -- and is deemed ready for the next stage in the sales process.
Salesforce - Salesforce, Inc.
Salesforce AppExchange - Salesforce AppExchange is Salesforce.
Salesforce Community Cloud (Community Cloud) - Community Cloud is a social platform from Salesforce.
Salesforce Customer 360 - Salesforce Customer 360 is a collection of tools that connect Salesforce apps and create a unified customer ID to build a single view of the customer.
Salesforce Data.com - Data.com is the sales and lead generation component of Salesforce.
Salesforce Health Cloud - Salesforce Health Cloud is a health IT CRM system that incorporates doctor-patient relationship and record management services.
Salesforce Trailhead - Salesforce Trailhead is a series of online tutorials that coach beginner and intermediate developers who need to learn how to code for the Salesforce platform.
SalesforceIQ - SalesforceIQ is customer relationship management (CRM) software from Salesforce.
SAP Analytics Cloud - SAP Analytics Cloud (or SAP Cloud for Analytics) is a software as a service (SaaS) business intelligence (BI) platform designed by SAP.
SAP Ariba - SAP Ariba is a software company that provides cloud-based procurement, spend management and supply chain services that enable suppliers and buyers to connect and do business globally.
SAP BAPI (Business Application Programming Interface) - SAP BAPI (Business Application Programming Interface) is a standard interface to the business object models in SAP products.
SAP Business One - SAP Business One is an ERP software platform specifically intended for small and medium-sized businesses (SMBs).
SAP Business Suite - SAP Business Suite is a bundle of end-to-end enterprise software applications that integrate data, processes and functions for important areas such as finance, sales and HR, as well as industry-focused features.
SAP BusinessObjects BI - SAP BusinessObjects BI (SAP BO) is a centralized suite of reporting and analytics tools for business intelligence (BI) platforms.
SAP Cloud for Customer (SAP C4C) - SAP Cloud for Customer (SAP C4C) is a software as a service (SaaS) platform for sales and service.
SAP Cloud Platform - SAP Cloud Platform (SCP) is a platform-as-a-service (PaaS) product that provides a development and runtime environment for cloud applications.
SAP ERP - SAP ERP is enterprise resource planning software developed by the company SAP SE.
SAP ERP Central Component (SAP ECC) - SAP ERP Central Component (SAP ECC) is an on-premises enterprise resource planning (ERP) system.
SAP FICO (SAP Finance and SAP Controlling) - SAP FICO is an important core functional component in SAP ERP Central Component that allows an organization to manage all of its financial data.
SAP Fiori - SAP Fiori is a design language and user experience approach developed by SAP for use by SAP, its customers and its partners in business applications.