Marketing and customer experience

Terms related to business software, including definitions about billing and words and phrases about supply chain, CRM, POS, ERP, accounting, payroll and inventory.

NetApp Data Fabric - The products and services that compose NetApp’s Data Fabric are designed to provide customers with the agility they need to quickly and efficiently move data to and from the cloud.
NetSuite - NetSuite is a business technology vendor based in San Mateo, California.
neuromarketing - Neuromarketing is the study of how people's brains respond to advertising and other brand-related messages by scientifically monitoring brainwave activity, eye tracking and skin response.
not for resale (NFR) - Not for resale (NFR) is a designation for products that vendors give to their channel partners for testing and educational purposes with the understanding that the channel partner will not resell those products to the end user.
omnichannel - Omnichannel -- also spelled omni-channel -- is an approach to sales, marketing and customer support that seeks to provide customers with a seamless and unified brand experience, regardless of which channel they use.
Oracle Customer Experience Cloud (Oracle CX Cloud) - Oracle Customer Experience Cloud (Oracle CX Cloud) is a suite of cloud-based tools for customer relationship management (CRM), sales, marketing, customer service, e-commerce and other tools, such as configure, price, quote (CPQ) tools.
Oracle Unlimited License Agreement (ULA) - An Oracle Unlimited License Agreement (ULA) is an arrangement in which an enterprise pays a single up-front fee to get as many licenses as they want for a specified set of Oracle products over a fixed time frame.
Pardot - Pardot is a software-as-a-service (SaaS) marketing automation platform by Salesforce that offers email automation, targeted email campaigns, and lead management for business-to-business (B2B) sales and marketing organizations.
payment processor - A payment processor is a company that facilitates communication between the bank that issued a customer’s debit or credit card and the seller’s bank.
performance management software - Performance management software is designed to improve business performance by spurring employee productivity.
personal health record (PHR) - A personal health record (PHR) is an electronic summary of health information that a patient maintains control of themselves, as opposed to their healthcare provider.
personally identifiable information (PII) - Personally identifiable information (PII) is any data that could potentially identify a specific individual.
pharmaceutical detailing - Pharmaceutical detailing is a 1:1 marketing technique pharmaceutical companies use to educate a physician about a vendor's products, hoping that the physician will prescribe the company's products more often.
phygital - Phygital (physical plus digital) is a marketing term that describes blending digital experiences with physical ones.
Pinterest - Pinterest is a social curation website for sharing and categorizing images found online.
planogram - A planogram is a diagram that shows how and where specific retail products should be placed on retail shelves or displays to increase customer purchases.
platform economy - Platform economy is the tendency for commerce to increasingly move toward and favor digital platform business models.
Predictive Index (PI) - The Predictive Index (PI) is a theory-based, self-report measurement of normal, adult, work-related personality that was developed and validated for use in occupational and organizational populations.
predictive modeling - Predictive modeling is a mathematical process used to predict future events or outcomes by analyzing patterns in a given set of input data.
prescriptive analytics - Prescriptive analytics is a type of data analytics that provides guidance on what should happen next.
press kit - A press kit is an information package provided for members of the media to promote events, organizations, products or candidates.
process manufacturing - Process manufacturing is a production method in which goods are created by combining supplies, ingredients or raw materials using a predetermined formula or recipe.
proof of concept (POC) - A proof of concept (POC) is a demonstration of a product in which work is focused on determining whether an idea can be turned into a reality.
property management system (PMS) - A property management system (PMS) is a software application for the operations of hotels, other hospitality accommodations and commercial residential rental properties.
PropTech (property tech) - PropTech, or property technology, is any form of technology that combines the real estate market with IT in order to help users buy, research, sell or manage property.
purchase intent - Purchase intent is the probability that a consumer will buy a product or service.
push notification - Push notification, also called server push notification, is the delivery of information from a software application to a computing device without a specific request from the client.
R/3 - R/3 is the comprehensive set of integrated business applications from SAP, the German company that states it is the market and technology leader in business application software.
recommerce - Recommerce is the selling of previously owned items through online marketplaces to buyers who reuse, recycle or resell them.
records information management (RIM) - Records information management (RIM) is a corporate area of endeavor involving the administration of all business records through their life cycle.
recruitment management system (RMS) - A recruitment management system (RMS) is a set of tools designed to manage the employee recruiting and hiring process.
recruitment marketing - Recruitment marketing is the combination of strategies and tools used by an organization to engage and entice job candidates in the pre-applicant phase of recruiting.
reference checking software - Reference checking software is programming that automates the process of contacting and questioning the references of job applicants.
registered health information technician (RHIT) - A registered health information technician (RHIT) is a certified professional who stores and verifies the accuracy and completeness of electronic health records.
remote desktop - A remote desktop is a program or an operating system feature that allows a user to connect to a computer in another location, see that computer's desktop and interact with it as if it were local.
Report on Compliance (ROC) - A Report on Compliance (ROC) is a form that must be completed by all Level 1 Visa merchants undergoing a PCI DSS (Payment Card Industry Data Security Standard) audit.
return merchandise authorization (RMA) - An RMA (return merchandise authorization) is a numbered authorization provided by a mail-order or e-commerce merchant to permit the return of a product.
revenue operations (RevOps) - Revenue operations (RevOps) is the strategic integration of sales, marketing and service departments to provide a better end-to-end view to administration and management, while leaving day-to-day processes within the departments.
RFM analysis (recency, frequency, monetary) - RFM analysis is a marketing technique used to quantitatively rank and group customers based on the recency, frequency and monetary total of their recent transactions to identify the best customers and perform targeted marketing campaigns.
RFx - RFx (request for x) encompasses the entire formal request process and can include request for bid (RFB), request for information (RFI), request for proposal (RFP), request for quotation (RFQ) and request for tender (RFT).
RMM software (remote monitoring and management software) - RMM software (remote monitoring and management software) is a type of application that information technology (IT) service providers and departments use to maintain their clients' and business organizations' IT assets, infrastructure and systems.
robocall - Robocalls are automated telephone calls that deliver a recorded message.
robot economy - The robot economy is a scenario in which most of the labor required to sustain human life is automated.
robotic process automation (RPA) - Robotic process automation (RPA) is a technology that mimics the way humans interact with software to perform high-volume, repeatable tasks.
SaaS ERP - SaaS ERP is a type of cloud-based enterprise resource planning (ERP) software that runs on the vendor's or cloud provider's servers, is sold through subscription and delivered as a service over the internet.
sales and operations planning (S&OP) - Sales and operations planning (S&OP) is a process for better matching a manufacturer's supply with demand by having the sales department collaborate with operations to create a single production plan.
sales lead - A sales lead is a potential sales contact, individual or organization that expresses an interest in your goods or services.
sales-qualified lead (SQL) - A sales-qualified lead (SQL) is a prospective customer that has been researched and vetted -- first by an organization's marketing department and then by its sales team -- and is deemed ready for the next stage in the sales process.
Salesforce - Salesforce, Inc.
Salesforce Community Cloud (Community Cloud) - Community Cloud is a social platform from Salesforce.
Salesforce Customer 360 - Salesforce Customer 360 is a collection of tools that connect Salesforce apps and create a unified customer ID to build a single view of the customer.
Salesforce Health Cloud - Salesforce Health Cloud is a health IT CRM system that incorporates doctor-patient relationship and record management services.
Salesforce Trailhead - Salesforce Trailhead is a series of online tutorials that coach beginner and intermediate developers who need to learn how to code for the Salesforce platform.
SAP Analytics Cloud - SAP Analytics Cloud (or SAP Cloud for Analytics) is a software as a service (SaaS) business intelligence (BI) platform designed by SAP.
SAP Ariba - SAP Ariba is a software company that provides cloud-based procurement, spend management and supply chain services that enable suppliers and buyers to connect and do business globally.
SAP BAPI (Business Application Programming Interface) - SAP BAPI (Business Application Programming Interface) is a standard interface to the business object models in SAP products.
SAP Business One - SAP Business One is an ERP software platform specifically intended for small and medium-sized businesses (SMBs).
SAP Business Suite - SAP Business Suite is a bundle of end-to-end enterprise software applications that integrate data, processes and functions for important areas such as finance, sales and HR, as well as industry-focused features.
SAP BusinessObjects BI - SAP BusinessObjects BI (SAP BO) is a centralized suite of reporting and analytics tools for business intelligence (BI) platforms.
SAP Cloud for Customer (SAP C4C) - SAP Cloud for Customer (SAP C4C) is a software as a service (SaaS) platform for sales and service.
SAP Cloud Platform - SAP Cloud Platform (SCP) is a platform-as-a-service (PaaS) product that provides a development and runtime environment for cloud applications.
SAP FICO (SAP Finance and SAP Controlling) - SAP FICO is an important core functional component in SAP ERP Central Component that allows an organization to manage all of its financial data.
SAP Fiori - SAP Fiori is a design language and user experience approach developed by SAP for use by SAP, its customers and its partners in business applications.
SAP Global Trade Services (SAP GTS) - SAP Global Trade Services (GTS) is software that allows companies to support and define import and export trade processes in SAP ERP.
SAP HEC (HANA Enterprise Cloud) - SAP HEC (HANA Enterprise Cloud) is a managed, private cloud hosting service for SAP HANA and its related applications.
SAP Integration Server - SAP Integration Server is the central component of SAP XI (Exchange Infrastructure), the company's enterprise application integration (EAI) product.
SAP MM (SAP Materials Management) - SAP MM (Materials Management) is a module in SAP ERP Central Component (ECC) that provides companies with materials, inventory and warehouse management capabilities.
SAP Planned Delivery Time - SAP Planned Delivery Time (PDT) is a tool within the SAP ERP software used to update manufacturing planning data, namely the scheduled delivery of procured goods and materials so that production plans reflect the most current data.
SAP Predictive Analytics - SAP Predictive Analytics is business intelligence software from SAP that is designed to enable organizations to analyze large data sets and predict future outcomes and behaviors.
Sarbanes-Oxley Act - The Sarbanes-Oxley Act of 2002 is a federal law that established sweeping auditing and financial regulations for public companies.
security information management (SIM) - Security information management (SIM) is the practice of collecting, monitoring and analyzing security-related data from computer logs and various other data sources.
service desk - An IT service desk is a communications center that provides a single point of contact (SPOC) between a company, its customers, employees and business partners.
service level - Service level describes, usually in measurable terms, the services a network service provider furnishes a customer within a given time period.
service-level objective - A service-level objective (SLO) is the part of a service-level agreement (SLA) that documents the key performance indicators (KPIs) the customer should expect from a provider.
seven wastes - The seven wastes are categories of unproductive manufacturing practices identified by Taiichi Ohno, the father of the Toyota Production System (TPS).
share of wallet (SOW) or wallet share - Share of wallet (SOW) is a marketing metric used to calculate the percentage of a customer's spending for a type of product or service that goes to a particular company.
SharePoint administrator - A SharePoint administrator is the person who oversees an organization's installation and operation of the Microsoft SharePoint collaboration and content management platform.
shoppable video - A shoppable video is a way for consumers to discover products and make a purchase through links within the video.
Slack software - Slack software is a cloud-based messaging application that enables the personnel in an organization to connect and collaborate.
SNOMED CT (Systematized Nomenclature of Medicine -- Clinical Terms) - SNOMED CT (Systematized Nomenclature of Medicine -- Clinical Terms) is a standardized, multilingual vocabulary of clinical terminology that is used by physicians and other health care providers for the electronic exchange of health information.
social analysis - Social analysis is the practice of systematically examining a social problem, issue or trend, often with the aim of prompting changes in the situation being analyzed.
social commerce - Social commerce is a rapidly growing branch of e-commerce that uses social networks and digital media to facilitate transactions between businesses and customers.
social CRM - Social CRM, or social customer relationship management, is customer relationship management and engagement fostered by communication with customers through social networking sites such as Twitter and Facebook.
social currency - Social currency is the personal assets and attributes of an individual that help them succeed in interactive social channels.
social media metrics - Social media metrics are the various data points that enable a company to gauge the impact of social media activity on its revenues.
solution provider - A solution provider is a vendor, service provider or value-added reseller (VAR) that comprehensively handles the project needs of their client from concept to installation through support.
speech analytics - Speech analytics is the process of analyzing voice recordings or live customer calls to contact centers with speech recognition software to find useful information and provide quality assurance.
spoliation - Spoliation is the destruction, alteration, or mutilation of evidence that may pertain to legal action.
statistical analysis - Statistical analysis is the collection and interpretation of data in order to uncover patterns and trends.
subscription management - Subscription management is the process of overseeing and controlling all aspects of products and services sold repeatedly through a weekly, monthly, quarterly or yearly subscription-based pricing model.
supply chain analytics - Supply chain analytics refers to the processes organizations use to gain insight and extract value from the large amounts of data associated with the procurement, processing and distribution of goods.
supply chain management (SCM) - Supply chain management (SCM) is the optimization of a product's creation and flow from raw material sourcing to production, logistics and delivery to the final customer.
supply chain planning (SCP) - Supply chain planning (SCP) is the process of anticipating the demand for products and planning their materials and components, production, marketing, distribution and sale.
surveillance capitalism - Surveillance capitalism is an economic theory proposed by Harvard Business School Professor Emerita Shoshana Zuboff in 2014 that describes the modern, mass monetization of individuals' raw personal data in order to predict and modify their behavior.
system of record (SOR) - A system of record (SOR) is an information storage and retrieval system that stores valuable data on an organizational system or process.
tag management system - A tag management system (TMS) is a software solution used to manage the tags used in digital marketing.
talent management software (TM software) - Talent management software is technology that human resource management professionals use to manage employees as a competitive advantage.
TAM SAM SOM - TAM SAM SOM is a set of acronyms used to quantify the business opportunity for a brand in a given market.
targeted ad (targeted advertising) - A targeted ad, or targeted advertising, is a method of displaying advertisements to a specific group of people based on their demographics, behavior, interests, or other criteria.
technology adoption lifecycle - The technology adoption lifecycle describes how different customers accept and adopt new technology, with early adopters enthusiastically embracing new products and services, and later adopters taking longer to make a purchase decision.