5 ESG benefits for businesses

What is an ESG strategy?

An ESG strategy is an organization-wide approach that adjusts a company's environmental, social and governance practices to increase business sustainability. Now more than ever, the success and growth of a business are directly tied to a solid ESG strategy, which also involves conducting business in a way that provides long-term value without producing any negative effects on the environment or society -- or minimizes the effects, at least.

A good ESG strategy includes various sustainability factors -- such as a company's efforts toward reducing its carbon footprint, going green, encouraging diversity or introducing employee wellness programs. It also focuses on initiatives that matter the most to a business and are the easiest to put into action. As such, an ESG strategy paves the way for a company to gain investor confidence, earn customer loyalty, reduce operating costs and improve both asset management and financial performance.

ESG benefits for businesses

Using the ESG framework can bring tangible benefits to both businesses and investors. For businesses, it opens access to a larger pool of capital and promotes a stronger brand identity, and investors can demonstrate their values and often get returns that are similar to or better than traditional approaches through investments associated with an ESG-centric brand.

Here are five benefits of ESG for businesses:

1. Offers a competitive advantage

Companies participating in ESG efforts often gain a competitive advantage over business rivals. For example, PwC's "Voice of the Consumer Survey 2024" found that 80% of respondents would pay more for sustainably produced or sourced goods. Similarly, 71% of the 435 IT professionals who responded to an April 2024 survey by TechTarget's Enterprise Strategy Group division said they think their company would pay more than a 5% price premium for IT products from vendors that have strong ESG practices.

The various ESG metrics tracked and reported by companies are also important to consumers, employees, lenders and regulators. Company leaders who make efforts to improve labor conditions, promote diversity, give back to the community and take a stand on socioeconomic issues play a major role in strengthening a company's brand.

2. Attracts investors and lenders

The inclusion of ESG reporting in earnings reports or in separate disclosures is trending among businesses. Investors and lenders are becoming highly attracted to organizations that invest in ESG and use ESG disclosures to shed light on their sustainability efforts. For example, a 2024 Morgan Stanley survey found that 77% of global investors are interested in sustainable investing.

Public concerns caused by climate change and misuse of natural resources are driving investors to shift their lenses toward sustainable businesses and weed out the ones with outdated practices -- such as unfair wages, investments in fossil fuels, unsustainable agriculture methods and the manufacturing of nonrecyclable products. By providing a comprehensive view of their practices, businesses engaged in ESG initiatives can influence investment decisions and enable investors to pick a company that offers a sustainable future with a low risk profile.

3. Improves financial performance

ESG not only makes a business favorable to investors, but it can also improve the overall financial performance of a business. Even small efforts toward sustainability -- such as going paperless, recycling or making energy-efficient upgrades -- can improve a business's bottom line and ROI.

To keep up with ESG programs, companies must track key metrics -- such as energy consumption, raw material usage and waste treatment -- that can eventually lead to reduced energy bills and cost reductions. Companies that stay compliant with ESG-related regulations also have less exposure to fines, penalties and other business risks, which positively affects their bottom line.

4. Builds customer loyalty

The PwC survey noted earlier found that 46% of respondents are purchasing more sustainable products or those that have a reduced impact on the climate. These consumers are willing to pay up to 9.7% extra for brands that align with their values and are more loyal to organizations that treat people well. Today's socially conscious consumers want to know what the businesses they support are doing for the greater good.

Companies that adhere to ESG principles can attract and retain more customers by being transparent and effectively communicating their ESG efforts to customers.

5. Makes company operations sustainable

Companies investing in ESG initiatives can sustain and adapt to an ever-changing landscape. For example, businesses that properly integrate ESG principles into their core operations are better able to identify cost-saving opportunities and enjoy lower energy consumption, reduced resource waste and an overall reduction in operational costs.

While ESG reporting is only mandatory for publicly traded companies in some jurisdictions at this point, it seems to be heading in that direction for the rest of the corporate world, too. Companies that overlook ESG policies now might have to deal with them later in the form of legal, regulatory, reputational and compliance issues.

Is ESG for businesses of all sizes?

Sometimes, SMBs assume their lack of resources can be a hindrance to ESG adoption and that their ESG efforts won't pay off in the long run. However, investing in ESG -- even on a smaller scale -- can always have a positive effect on a business.

While larger organizations might have extra resources to set up ESG policies or form high-level sustainability partnerships, SMBs can attract socially conscious investors without going through the bureaucracy and red tape that larger organizations face. Smaller businesses often are also in closer proximity to their customers and have ample opportunities to share their sustainability stories and connect at a deeper level.

ESG for the long term

An effective ESG plan demonstrates a company's commitment to risk management, cost reduction and care for the environment. It also indicates that a business has a strong stance on socioeconomic issues -- including customer satisfaction, labor standards, social injustice and sustainable investments -- and is willing to proactively evolve with the changing market.

With all its positives, ESG also faces some market and political backlash as critics -- including many Republican politicians in the U.S. -- claim that ESG investing isn't capable of producing the real-world results it promises. However, that doesn't seem to slow down ESG adoption rates among businesses, and ESG investments can in fact generate solid returns as a whole. Sustainable funds outstripped conventional funds across the largest asset classes in 2023, according to a "Sustainability Reality" report from the Morgan Stanley Institute for Sustainable Investing.

Editor's note: This article was updated in August 2024 to reflect new survey data and to improve the reader experience.

Kinza Yasar is a technical writer for WhatIs with a degree in computer networking.