Browse Definitions by Alphabet
- What is customer insight (consumer insight)? - Customer insight, or consumer insight, is the understanding and interpretation of customer data, behaviors and feedback into conclusions that can be used to drive actions that improve product development and customer support.
- What is customer intelligence (CI) and how does it help business? - Customer intelligence (CI) is the process of collecting and analyzing detailed customer data from internal and external sources to gain insights about customer needs, motivations and behaviors.
- What is customer profiling? - Customer profiling is the detailed, systematic process of constructing a clear portrait of a company's ideal customer by gathering and analyzing information about their demographic, psychographic and behavioral attributes.
- What is customer segmentation? - Customer segmentation is the practice of dividing a customer base into groups of individuals that have similar characteristics relevant to marketing, such as age, gender, interests and spending habits.
- What is cyber attribution? - Cyber attribution is the process of tracking and identifying the perpetrator of a cyberattack or other cyber operation.
- What is cyber hygiene and why is it important? - Cyber hygiene, or cybersecurity hygiene, is a set of practices individuals and organizations perform regularly to maintain the health and security of users, devices, networks and data.
- What is cybercrime and how can you prevent it? - Cybercrime is any criminal activity that involves a computer, network or networked device.
- What is the CIA triad (confidentiality, integrity and availability)? - The CIA triad refers to confidentiality, integrity and availability, describing a model designed to guide policies for information security within an organization.
- What is the Coalition for Content Provenance and Authenticity (C2PA)? - The Coalition for Content Provenance and Authenticity (C2PA) is a project formed in 2021 as a response to legitimate societal questions about media origins and digital misinformation.
- What is the Coalition for Secure AI (CoSAI)? - Coalition for Secure AI (CoSAI) is an open source initiative to enhance artificial intelligence's security.
- What is the Cybersecurity Information Sharing Act (CISA)? - The Cybersecurity Information Sharing Act (CISA) allows United States government agencies and non-government entities to share information with each other as they investigate cyberattacks.