Eloqua

What is Eloqua?

Eloqua is a marketing automation platform that follows a cloud-based software-as-a-service (SaaS) model. Developed by Oracle, Eloqua aims to help business-to-business (B2B) marketers and organizations manage marketing campaigns and sales lead generation.

As a SaaS model, Eloqua is more accessible for businesses of all sizes and can be accessed from anywhere in the world. This makes it an excellent option for businesses, eliminating the need for on-premises hardware and software.

Large enterprises often use Eloqua for B2B marketing initiatives because Eloqua offers packages for basic, standard and enterprise marketing. Numerous features differentiate account levels, like access to various Oracle sales and marketing services.

What is Eloqua used for?

Eloqua is primarily used by businesses to engage in B2B marketing. For example, Eloqua can send marketing advertisements to mobile devices, email, video and search results pages. The platform promises increased conversions, sales and a better understanding of customers.

Marketing automation refers to the practice of leveraging software to automate repetitive marketing tasks, including sending emails, securing leads, managing social media posts and tracking customer engagement. In this context, automation software helps businesses save time and resources, improving the efficiency of marketing campaigns while keeping costs down.

Eloqua features a marketing campaign planning canvas and email automation to target customers and prospective clients. The software tracks opened emails, customer activity and visitor behavior of potential clients through the marketer's website. Eloqua stores and analyzes information, such as the company, job title, name, address, email and phone number, of tracked customers and prospective clients.

What are the benefits of using Eloqua?

Marketing automation software like Eloqua provides businesses with numerous benefits:

• Improved efficiency. As noted, Eloqua helps companies automate repetitive marketing tasks. This helps the marketing team free up time and resources to focus on more strategic initiatives.
• Increased productivity. When marketers are free from engaging in mundane tasks, they are more motivated and perform better at business-critical tasks. Furthermore, marketing automation software also helps businesses get more done with fewer resources.
• Improved lead nurturing. Marketing automation software like Eloqua helps enterprises nurture leads better. This is because they can quickly automate the process of sending emails and initiating drip campaigns. Marketing automation software ensures that no task in the marketing funnel is missed due to human error.
• Improved reporting and analytics. Eloqua can generate detailed reports and analytics of marketing campaign performance. Marketing teams can leverage this data to improve the effectiveness of future campaigns.

Overall, Eloqua can be a valuable marketing automation tool for all types of businesses looking to improve the efficiency and effectiveness of their marketing efforts.

What are Eloqua's competitors?

Eloqua's competitors include various marketing automation platforms that concentrate on the specific needs of a business.

Some of Eloqua's key competitors are listed below:

• ActiveCampaign is a platform concentrating on customer relationship management (CRM) and marketing automation workflows.
• Act-On is a marketing automation solution that boasts a balance of features and affordability.
• Adobe Marketo Engage is a major player in the marketing automation space. Marketo caters to large enterprises with complex marketing requirements.
• Constant Contact Advanced Automation & CRM Platform is a marketing automation platform designed specifically for SMBs.
• HubSpot Marketing Hub is a popular marketing automation solution for SMBs.
• Pardot offers strong B2B marketing features. As a marketing automation platform by Salesforce, Pardot integrates well with Salesforce CRM ecosystem. .
• Salesforce Marketing Cloud Account Engagement is the key component of Salesforce Marketing Cloud which has evolved to closely integrate with the Salesforce Customer 360 platform, making it a go-to marketing automation tool for businesses already operating within the Salesforce ecosystem.

Eloqua vs. Marketo

Eloqua and Marketo offer extensive sophisticated marketing automation features, each with its unique strengths. Understanding these differences will help when choosing the platform that aligns better with your unique business needs and goals.

Eloqua boasts enterprise-grade scalability, dynamic lead scoring, advanced campaign management and customizable reporting. Eloqua also has a drag-and-drop user-friendly graphical interface that allows users to visually track leads through multiple channels, stages and trigger-based campaigns. On the other hand, Adobe Marketo Engage has a highly user-friendly interface, a focus on lead nurturing, marketing attributions and a wide range of integrations.

Eloqua also allows users to run A/B tests of emails and run reports on specific metrics to determine which email campaign will be successful. Users don't have to click through to separate reporting areas to gain in-depth insights into marketing campaigns or email performance.

With the right marketing automation software, marketers can streamline their workflows and focus more on creative tasks. Compare the top marketing automation software. Also, check out marketing automation best practices.