There are some basic tools and understanding that your audience needs to know in order to make a healthcare purchase. The best publications show the buyer interacting with content that gives patient perspective as this shows the intent of the user and proves the hypothesis: Can the audience use this? In this video, watch Kyle Murphy, VP of Editorial for Xtelligent and Ajay Singh, VP of Strategy at Quality Reviews, discuss the Xtelligent’s audience coverage in approaching a healthcare purchase.
