The fundamental building blocks behind a great demand generation strategy require the complex interweaving of great planning, forward thinking and quick adaptation. Like Tetris™, how you stack your moves within the game timeframe determines your sales engagements and future ROI. In this playlist, we take a look at how to build a game plan for B2B ROI success within your demand generation strategy with our EMEA panel of experts: Artur Trapizonyan, EMEA AI, HPC & Compute Programs Manager at Dell Technologies; Claudia Freudenberg, CMO at Neptune Software; Byrony Seifert, VP of Marketing and Product Delivery of EMEA at TechTarget; and Juozas Statnickas, Senior Customer Success Manager at TechTarget.
