Video

Introducing Intent: How to Approach an Effective Sales Rollout

If you want an intent tool to be effective for your team than it is so very important to make it easily accessible.  In this video we hear from Ginger Swann, Senior Marketing Manager, Upland Interfax and Ellie Mancini, Manager, Customer Success at Informa TechTarget, on how to build up the sales team, communicate internally, and utilize data in the best way possible.  Watch as they cover why quality checks and asking for feedback are important factors in creating intent data success.

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