An intent platform is not only about setting up and exporting accounts and names, but also about understanding the data and learning how to build awareness and brand within the community. In this video listen to the advice of Ginger Swann, Senior Marketing Manager, Upland Interfax and Ellie Mancini, Manager, Customer Success at Informa TechTarget, on how creating a holistic approach in your intent campaign is so very important. Ellie and Ginger review the importance of taking steps that create wins and building within the organization to achieve success.
