There can be assumptions about the healthcare market and who makes the buying decisions. Topics such as patient engagement need granular understanding of what the buying team needs in order to make a purchase. Xtelligent’s editorial approach makes sure to cover all aspects of the buying team and departments including the important frontline works. In this video, watch Kyle Murphy, VP of Editorial for Xtelligent and Ajay Singh, VP of Strategy at Quality Reviews, discuss the buying team and the users involved in a healthcare purchase and Xtelligent’s approach to this market coverage.
- Video
- Healthcare Marketing
