It’s no secret that automation is enabling us to share content and frame how prospects approach an upcoming buy. The best technology organizations are using automated nurture and scoring as a real competitive advantage. In this short video, three tech marketers with experience in APAC – Daniel Ng, Vice President of Marketing, Asia; Olivia Dassler, Director of Marketing Programs, BrightTALK; and Romi Seher, Senior Client Consulting Manager, TechTarget – address how your marketing team can extract maximum value from your automation efforts to drive deeper engagement.
