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Sales and partner enablement
Eventually, your hard found leads end up in the hands of sales or your channel partners. But if they struggle to articulate why your solution is the best fit, you lose. Add the voice of a 3rd-party industry expert to your next training to educate sellers and partners on why your solution matters in the context of market trends, competitive dynamics, and buyer needs. To prove business impact and accelerate late-stage deals, you can also count on our team for custom decision-support content like economic validations and ROI calculators.
Account prioritization
Timing can make or break your outbound effectiveness. Research proves you’re 5X more likely to get a response* if your prospects are currently evaluating solutions in your category. Yet, sellers waste way too much time contacting the wrong people at the wrong accounts because they simply don’t have the right information on exactly where to focus right now.
TechTarget takes the guesswork out of outbound prospecting. Priority Engine™ for Sales automatically finds and prioritizes the accounts and contacts that are actually in-market for your solutions. It ranks them for you in order of their propensity to buy so you can focus your energy on in-market accounts and make the most of their prospecting time.
* TechTarget calling test of 2,061 users across 4,880 calls, March 2023
Personalized outreach
Initial calls are won in the first 30 seconds. If you can’t quickly speak to the needs of the buyer, you won’t get their foot in the door.
Priority Engine for Sales connects you with active buyers – real people who are currently researching in your tech category – and tells you exactly what they are interested in, the vendors they’re considering, and the products they have installed. Plus, it also helps you tailor outreach at scale with one-click, hyper-personalized emails. It’s a winning combination for breaking through the noise, booking more meetings, and having meaningful conversations that convert.
Confirmed Projects™ are leads where TechTarget’s demand researchers have directly verified a planned purchase for a relevant solution in the next 12 months. Each Confirmed Project includes BANT details plus valuable insights into the buyer’s challenges, purchase drivers, vendors they are considering, and much more to help you tailor your outreach.
Start selling smarter.
Schedule a customized Priority Engine walkthrough today.
The conversion rate we’re seeing from Priority Engine is the highest of any source we’ve ever seen. That’s because of the quality of the conversations we’re having with prospects.”
Phil McKinley, Account Manager
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Priority Engine is the Fastest Path to the Deal
Product Sheet
