Webinars/Events
Elevate success with, through & to partners
TechTarget understands the unique needs of B2B technology companies going to market with, through and to partners. In the past year, we’ve delivered 750+ programs, 320+ custom assets and 550+ webinars for Partner Marketing teams at leading companies like AWS, ServiceNow and Dell. Let us help you refine your joint go-to-market strategy, fuel the buyer’s journey with expert-crafted custom content, generate better leads that convert into partner pipeline, and grow and engage your ecosystem.
Partner & Channel Marketing Services
Our dedicated Partner Marketing Services team provides turnkey solutions for strategy, content, demand, and channel.
| Strategy | Content | Demand | Channel |
| Assessment & Validation Services | Custom Content | Content Syndication | To-Partner Content |
| Purchase Intent Analytics | Turnkey Webinars | Webinar Leads | Partner Sales Enablement |
| Analyst Advisory | Sponsorable Content | Modern BANT Leads | MDF Spend Opportunities |
| Market Research | Content Hubs | Digital Advertising | Partner Recruitment |
Refine your partner & channel strategy
Get an in-depth understanding of the channel with research from Canalys, Informa TechTarget’s global technology market analyst division focusing on the channel. Canalys delivers tech analysis, data and events on emerging, enterprise, mobile and smart technologies to empower industry vendors and service providers.
Strategy Services
Expert guidance to inform joint GTM strategy and messaging
Our analysts are experts in your market and they know what makes your buyer tick. Access TechTarget’s analyst advisory, market research, purchase intent analytics, and strategic buyer insights. Ensure that you have the right content to engage the buying team throughout their journey with an expert content assessment. Educate sellers on your joint solution and why it matters in the context of current market trends with an analyst-led partner sales enablement session.
Content Services
Compelling joint content for every stage of the buyer’s journey
Need to tell your “better together” story with a strategic alliance partner or arm partners with content to fuel partner-led campaigns? From top-of-funnel thought leadership assets to mid-funnel engagement accelerators, TechTarget delivers expert-crafted content shaped by our intimate knowledge of your market and your buyer.
Rapidly launch campaigns with our sponsorable content or let our analysts craft custom content ranging from e-books and case studies to interactive tools and animated explainers to technical and economic validations. Deliver a polished attendee experience and add 3rd-party credibility with turnkey joint webinars. Showcase your partners and drive buyer engagement with a co-branded content hub.
TechTarget is the world’s leading internet publisher of decision support content for IT buyers with a network of 220+ hyper-specific technology information sites and over 50 million permissioned B2B members worldwide.
Demand Services
Access and influence active buyers to drive partner pipeline
When it comes to demand generation, audience matters. Whether you’re launching a joint campaign with a strategic partner or creating partner-led demand at scale, Informa TechTarget helps you reach active buyers showing real purchase intent so you can build awareness, generate better leads and create pipeline.
Keep your joint solution top-of-mind and improve the performance of your demand generation campaigns with data-driven display advertising. Generate quality top-of-funnel leads at scale with content syndication, webinar leads and virtual event sponsorships. Help sellers book more qualified appointments, faster with Modern BANT leads. Our world-class customer success team provides guidance and tools like sales email templates to help your sellers and your partners more effectively follow-up on leads and convert them into pipeline.
Channel Services
Grow and engage your partner ecosystem
Recruit new channel partners with custom content that showcases your unique value and validates the benefits of partnering with your company. Engage current channel partners with to-partner webinars, partner sales enablement sessions, and joint campaign opportunities. Increase partner satisfaction and build pipeline with easy-to-execute “campaigns in a box” and Modern BANT leads that your business can offer as MDF spend opportunities.
Partner Marketing Visionaries™ Community
Connect with your peers, stay on top of emerging market trends, learn best practices, and share your own expertise when you join this community of technology Partner Marketing professionals.
Partner Marketing Visionaries Discussion Series
Hear from Partner Marketing executives at top companies like Google Cloud, Cisco, Slack, and Red Hat on top-of-mind topics like measuring alliances ROI and building effective go-to-market strategies.
Watch nowPartner Marketing Visionaries Summit 2024
Check out 12 recorded sessions from Partner Marketing Visionaries Summit 2024 to hear practical advice and proven best practices from 30+ technology Partner Marketing leaders.
watch nowPartner Marketing Resources
