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Is demand for data storage or supply driving increased storage?
This article is part of the Storage issue of March 2018, Vol. 17, No. 1
Whether you're growing on-premises storage or your cloud storage footprint this year, it's likely you're increasing total storage faster than ever. Where we used to see capacity upgrade requests for proposals in terms of tens of terabytes growth, we now regularly see RFPs for half a petabyte or more. When it comes to storage size, huge is in. Do we really need that much more data to stay competitive? Yes, probably. Can we afford extremely deep storage repositories? It seems that we can. However, these questions raise a more basic chicken-and-egg question: Are we storing more data because we're making more data or because constantly evolving storage technology lets us? Data storage economics Looked at from a pricing perspective, the question becomes what's driving price -- more demand for data storage or more storage supply? I've heard economics professors say they can tell who really understands basic supply and demand price curve lessons when students ask this kind of question and consider a supply-side answer first. People ...
Features in this issue
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NVMe SSDs: Is there a need for all this speed?
Everything you should know to decide if nonvolatile memory express is right for your enterprise and, if it is, how to plan for the future of flash storage.
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Primary storage optimization overcomes a range of challenges
Enterprises turn to different products, technologies and tools to optimize primary storage, overcome data storage challenges and make networked storage deployments more efficient.
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Ten ways to protect intellectual property and trade secrets
Industrial espionage is on the rise, and more data means more risk. Find out how to control the growth of data stores and secure your organization's most valuable assets.
Columns in this issue
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The EU's GDPR will make us better storage managers
The European Union's General Data Protection Regulation has organizations worldwide rethinking storage management to their and their customers' benefit.
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The danger of ageism in the tech industry and ignoring the past
Monolithic storage rules the day in spite of the advent of software-defined storage, because vendors and enterprises ignore data storage history and discount experience.
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Is demand for data storage or supply driving increased storage?
Figuring out whether we're storing more data than ever because we're producing more data or because constantly evolving storage technology lets us store more of it isn't easy.