Enterprise Strategy Group Analysts’ Perspectives
Market insights on technology trends from one of the leading analyst research firms.
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Redefining DEX: Is user sentiment a requirement?
DEX technologies focus on ensuring users have the tools and high-performing technology they need. But is it a good idea to rely on user sentiment as a universal metric? Continue Reading
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Canonical continues to evolve in cloud market
Paul Nashawaty, an analyst at TechTarget's Enterprise Strategy Group, shares takeaways from Canonical Analyst Day 2023. Explore key areas of focus for Canonical's cloud strategy. Continue Reading
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CrowdStrike makes a breakout move
CrowdStrike's annual user conference emphasized the company's future vision for AI, automation and an integrated security IT approach. Continue Reading
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Data protection and security: A marriage of necessity?
The data protection market is fundamentally changing. An increased focus on cybersecurity and resilience efforts should shift how an organization views backup. Continue Reading
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Google and Mandiant flex cybersecurity muscle at mWISE
End-to-end cybersecurity coverage and generative AI could accentuate Google and Mandiant's combined cybersecurity opportunities -- with the right execution. Continue Reading
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Strong identity security could've saved MGM, Caesars, Retool
Three cyber attacks that featured vishing led to compromised identities, data loss and the interruption of operations. Passwordless authentication could have prevented all three. Continue Reading
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GenAI, Vector AI Search, multi-cloud top Oracle CloudWorld
Oracle CEO paints a bright picture of the future with generative AI, shares integration plans and expands Microsoft partnership. Continue Reading
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4 ways that I use generative AI as an analyst
Many use cases for generative AI involve projecting to the future and aren't currently easy to use. However, these four use cases are available currently with generative AI. Continue Reading
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What to consider when creating a SaaS security strategy
Securing SaaS applications is more important and confusing than ever. Consider visibility, UX and workflow when creating a SaaS security strategy and adopting tools. Continue Reading
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Google Cloud Next focuses on generative AI for security
Google discussed its vision for applying generative AI to cybersecurity at its Google Cloud Next conference in August, with announcements about new features and capabilities. Continue Reading
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Why IT leaders should deploy generative AI infrastructure now
Organizations should seek to incorporate a generative AI product that is easy to use, flexible and on site. Nutanix GPT-in-a-Box is among the candidates with these options. Continue Reading
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Time for an identity security revolution
Identity needs to be the foundational component of the cybersecurity stack, because attackers are primarily after an organization's data. Continue Reading
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Security a top challenge in building a modern data platform
Modern data platforms help manage large volumes of data and empower real-time decision-making. It starts with overcoming the top challenges organizations identify. Continue Reading
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Google extends generative AI leadership at Google Cloud Next
Industry analyst Mike Leone unpacks the wave of generative AI announcements at the recent Google Cloud Next conference, including updates to Vertex and Duet. Continue Reading
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Identity needs a seat at the cybersecurity table
The shift to the cloud and remote work, combined with the rise of phishing and other identity-related attacks, puts identity security at the forefront of cybersecurity concerns. Continue Reading
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Google builds Cameyo app virtualization into ChromeOS
Google removes a significant barrier to ChromeOS adoption by partnering with Cameyo to deliver Windows applications -- SaaS, legacy, custom or otherwise -- natively to Chromebooks. Continue Reading
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HPE advances ambitious sustainability goals
From an accelerated net-zero goal to an enhanced portfolio of sustainable IT offerings, HPE shares updates from the company's latest Living Progress report. Continue Reading
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AI, automation promise bright future for network operations
A closed-loop system can help network operations teams build trust with AI and automation tools that identify network problems, send alerts and recommend repairs. Continue Reading
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Amazon WorkSpaces finally supports Office 365, but why now?
Microsoft has finally walked back one very specific angle of its Office 365 licensing policy, allowing enterprises to run it on Amazon WorkSpaces. Will others follow? Continue Reading
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Making sense of cross-platform, distributed cloud app dev
Cross-platform, distributed cloud app development methods are innovative in how they can quickly deliver code. Their adoption also adds complexity to coding and management. Continue Reading
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Data management best practices key to generative AI success
Generative AI can create data, empower decision-makers and innovate competitive advantages. Organizations need strong data management practices to use it effectively. Continue Reading
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Lenovo's latest heavy on flash, security for enterprise storage
Lenovo's concentration on QLC flash, hybrid cloud and ransomware protection in its latest hardware and software offerings should aid enterprise buyers. Continue Reading
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Windows apps are here to stay, and that's OK
Windows applications are essential to so many businesses, so IT teams need a comprehensive strategy that can handle all types of applications. Continue Reading
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IBM FlashSystem 5045 aids access to storage cyber resilience
As ransomware and other cyber attacks persist, enterprises should prioritize cyber resilience. IBM's FlashSystem 5045 improves accessibility for that protection. Continue Reading
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PC as a service is an alternative and a complement to DaaS
When IT teams consider the best way to deploy and manage desktops and endpoints, PCaaS should be a strong consideration to replace or work with desktop virtualization. Continue Reading
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Why AIOps will look at generative AI tools to grow adoption
AIOps generally sees limited results in its current implementations, but generative AI can potentially help expand and monetize these processes for organizations. Continue Reading
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Sessions at FinOps X highlight FOCUS, sustainability
Costs and sustainability are two hot topics in the FinOps world. Sessions at the FinOps X conference in June focused on these areas and how teams can make better buying decisions. Continue Reading
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Using defense in depth to secure cloud-stored data
To better secure cloud-resident data, organizations are deploying cloud-native tools from CSPs and third-party tools from MSPs to achieve a defense-in-depth strategy. Continue Reading
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Tracking recent generative AI news from 9 big tech companies
Analyst Mike Leone breaks down the latest generative AI announcements and products from big tech, spanning conversational AI, developer tools, industry partnerships and more. Continue Reading
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Top developer relations trends for building stronger teams
Learn about enterprise trends for optimizing software engineering practices, including developer relations, API use, community building and incorporating security into development. Continue Reading
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For stronger public cloud data security, use defense in depth
The amount of cloud-resident data is increasing -- and so are the number of challenges to sufficiently secure it, especially within multi-cloud environments. Continue Reading
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Cisco's vision for Networking Cloud becomes clear
Cisco is focused on simplifying, securing and delivering better experiences across networking, security, collaboration and apps in alignment with its vision to connect anything. Continue Reading
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HPE goes all-in on supercomputing in the cloud
Given the popularity of large language model technology, tech vendors such as HPE are now looking to give customers offerings to help them train these models. Continue Reading
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AI helps humans speed app modernization, improve security
Enterprises are looking at AI-driven approaches to help human teams modernize and accelerate application development to refactor or build new apps and beef up cybersecurity. Continue Reading
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HPE bets big on public cloud offering for AI
HPE is entering the AI public cloud provider market -- but is it ready? Read more about its AI offerings for HPE GreenLake and what this move means for users. Continue Reading
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Grow data trust to avoid customer and corporate consequences
A lack of data trust can undermine customer loyalty and corporate success. To avoid the consequences, understand the effects of poor data trust and learn key steps to build it. Continue Reading
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Reimaging, innovating, securing cloud-native at SUSECON 2023
At SUSECON 2023, SUSE announced cloud-native AI-based observability with Opni and alluded to more announcements this year. Leaders emphasized cloud-native tech and modernization. Continue Reading
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How AI benefits network detection and response
Interest in security tools with AI is growing as security leaders uncover AI's potential. One area that could especially benefit from AI is network detection and response. Continue Reading
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App development trends and their security implications
Enterprise Strategy Group analysts look at how organizations are modernizing software development processes and how security teams can support the growth and scale. Continue Reading
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New AWS security tools, updates help IT protect cloud apps
AWS released a slew of updates to improve security as IT pros develop and deploy more enterprise applications via public cloud services. Continue Reading
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Pure flash storage evolves, puts HDD investments in question
Innovations in flash storage driving down cost might make it more difficult to justify investments in hard disk drives moving forward, Pure Storage CEO and others claim. Continue Reading
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Monitor generative AI in customer experiences -- or else
As marketers and customer service leaders deploy generative AI tools that tech vendors are rapidly commercializing, they should monitor U.S. FTC guidance. Continue Reading
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A fresh look at business use cases for AR and VR
AR and VR have matured over the years as technologies, but the business use cases haven't been as sticky. However, the future could hold an unexpected use case -- desktops. Continue Reading
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Cisco releases new security offerings at Cisco Live 2023
At Cisco Live 2023, Cisco emphasized its plans to emphasize security, rolling out a host of new initiatives from secure access to AI-aided security to cloud-native app security. Continue Reading
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15 ways AI influences the data management landscape
AI, NLP and machine learning advancements have become core to data management processes. Ask tool vendors how they use -- or fail to use -- AI in these 15 areas. Continue Reading
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AI needs guardrails as generative AI runs rampant
Generative AI hype has businesses eager to adopt it, but they should slow down. Frameworks and guardrails must first be put in place to mitigate generative AI's risks. Continue Reading
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ESG study reveals benefits of modern IT service management
ITSM's evolution from a traditional help desk model to an integrated, automated approach has notable benefits for organizations, according to research by Enterprise Strategy Group. Continue Reading
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Dell Technologies World 2023 recap: Prepare for complexities
At Dell Technologies World 2023, experts discussed the complexities organizations face when prioritizing technologies and the need to plan for the future of work to succeed. Continue Reading
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Cohesity's catalysts: AI, cyber resilience and partnerships
Cohesity adds new AI capabilities to its data platform to improve cyber resilience and data management, while touting partnerships and responsible AI. Continue Reading
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Sustainability highlights from Dell Technologies World 2023
At Dell Technologies World 2023, company reps discussed sustainability and showed some areas where the company has advanced. But making progress is no straightforward journey. Continue Reading
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6 ways Amazon Security Lake could boost security analytics
Amazon's new security-focused data lake holds promise -- including possibly changing the economics around secure data storage. Continue Reading
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Dell Apex updates support enterprise 'cloud to ground' moves
Dell's latest Apex updates puts the company in a position to capitalize on the hybrid, multi-cloud and edge computing needs of enterprises. Continue Reading
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Automating modernization: Takeaways from Red Hat Summit 2023
Get an industry analyst's take on major announcements from this year's Red Hat Summit and AnsibleFest and how the developments fit into today's IT landscape. Continue Reading
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How AI might change the data protection space
AI is making waves throughout IT, including in backup and disaster recovery. Learn where AI is being used for data protection and where it might be headed. Continue Reading
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Veeam aims to expand reach, bolster data security
Veeam's user conference centered on cyber resilience and ransomware preparedness and prevention, with new partnerships and integrations that expand its platforms. Continue Reading
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Caution: There are many ways to lose SaaS data
As the number of organizations using SaaS apps grows, data loss becomes a larger concern. Unfortunately, there appears to be a lot of confusion about where that loss stems from. Continue Reading
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Empower decision-making with real-time insights
Using the right strategies is a crucial key to unlocking the benefits of real-time analytics and empowering organizations with agile data-driven decision-making. Continue Reading
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Nutanix lays out vision for multi-cloud PaaS
Organizations face challenges with complexity across IT infrastructure. Nutanix aims to simplify with a PaaS platform that extends across many locations. Continue Reading
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Is it time for a new name for thin clients?
The thin client market has evolved significantly to the point where these endpoints aren't all that thin. Find out the case for renaming these devices to 'rich clients.' Continue Reading
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Protect against current and future threats with encryption
Current and future cyber threats, such as ransomware, generative AI, quantum computing and an increase in surveillance, are driving the need to secure all data with encryption. Continue Reading
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Recap: Tableau Conference and ThoughtSpot Beyond 2023
Two events, each hosted by a different data analytics software provider, signify the tech industry's increased focus on democratizing AI -- especially generative AI. Continue Reading
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Google doubles down on generative AI
From Google I/O 2023, Enterprise Strategy Group's Paul Nashawaty comments on AI enhancements to Google search, photos, maps and Gmail, and how the changes could affect developers. Continue Reading
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2023 RSA Conference insights: Generative AI and more
Generative AI was the talk of RSA Conference 2023, along with zero trust, identity security and more. Enterprise Strategy Group analyst Jack Poller offers his takeaways. Continue Reading
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Informatica World 2023: Cloud, data and AI together
Informatica launched the generative AI Claire GPT product and plans to offer Intelligent Data Management Cloud as a Microsoft Azure Native ISV Service. Continue Reading
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Addressing the confusion around shift-left cloud security
To clarify how shift-left security should work in terms of cloud-based application development, Enterprise Strategy Group analyst Melinda Marks dives deep into the process. Continue Reading
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Aruba Atmosphere '23 emphasizes agility matters
HPE Aruba Networking positioned its Atmosphere conference as looking at what comes next, but the subtext was all about agility as the company tightens its integration. Continue Reading
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VMware strives to become the multi-cloud leader
The multi-cloud world continues to expand, and VMware is taking its tag line of 'Realize what's possible' seriously. Learn more about what VMware has planned for multi-cloud. Continue Reading
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How FinOps tools affect cloud decisions
Organizations adopt FinOps to optimize cloud costs, to align cloud spending with business functions and to establish better governance over cloud expenditures. But what is the impact? Continue Reading
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Absorb, acclimate and aspire at Enterprise Connect 2023
Innovation was the highlight of Enterprise Connect 2023, with advancements in interoperability, AI and CRM. But the conference also stressed where vendors must widen their reach. Continue Reading
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Modernizing a data warehouse for real-time decisions
Updating a data warehouse to improve scalability, flexibility, security and speed is necessary to keep pace with real-time analytics demands. Continue Reading
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How advances in GPT-4 could revolutionize app development
Although public attention has recently centered on ChatGPT, the underlying GPT-3 and GPT-4 models could be even more transformative, particularly for application developers. Continue Reading
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QlikWorld 2023 recap: The future is bright for Qlik
Qlik celebrated analytics advancements at QlikWorld 2023, highlighting its acquisition of Talend, the evolution of Qlik Cloud, efforts to build data trust and more. Continue Reading
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At KubeCon 2023, observability and FinOps high on the agenda
With data sprawl increasing as IT budgets shrink, observability and FinOps were hot topics at KubeCon Europe 2023. Get an industry analyst's perspective on trends to watch. Continue Reading
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Customer service drives retention, operational efficiency
In times like these, organizations often prioritize and invest in service and support, as they need technology that helps retain customers. New data shows it is happening again. Continue Reading
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No, magic backup people aren't protecting your SaaS data
Are your SaaS-based applications protected? Organizations that rely on the SaaS vendor for backup and recovery face a tough road ahead. Don't skimp on internal backup measures. Continue Reading
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Are devices that run only Microsoft Teams in our future?
Microsoft Teams has consistently grown and added new functionality, so what's next for this feature-rich platform? Maybe a dedicated device for Teams could be in the future. Continue Reading
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Takeaways and emerging trends from KubeCon Europe 2023
An industry analyst shares key highlights and trends to watch from this year's KubeCon + CloudNativeCon Europe, including adoption of large language models and WebAssembly. Continue Reading
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HPE GreenLake updates reflect on-premises cloud IT evolution
On-premises as-a-service products improve simplicity and speed. Updates to the HPE GreenLake platform, including in block storage and data protection, build on those benefits. Continue Reading
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Cloud-native security metrics for CISOs
Author and chief risk officer Rich Seiersen talks about the challenges of securing cloud-native applications and how to use metrics to improve their effectiveness. Continue Reading
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10 hot topics to look for at RSA Conference 2023
RSA Conference 2023 promises another exciting year of cybersecurity discussions and hyperbole. Enterprise Strategy Group's Jon Oltsik shares what he hopes to see at the show. Continue Reading
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The era of the sustainable data center
Sustainability in product design is becoming important to organizations. In the age of sustainability in the data center, don't forget about energy efficiency in your messaging. Continue Reading
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Top RSA Conference 2023 trends and topics
Enterprise Strategy Group's Jack Poller outlines his picks for getting the most out of the 2023 RSA Conference, from keynotes to startups, AI, innovation and more. Continue Reading
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Technology decisions and technical debt in data protection
In this video, two expert analysts discuss digital transformation, IT spending and technical debt, as well as how these topics fit into a data protection strategy. Continue Reading
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How generative AI will sink or swim in customer service
Generative AI may have captured the tech world's mindshare, but it will have to be commercialized well for customer service applications in the contact center. Continue Reading
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Translating the experience optimization products' acronyms
When organizations look for software and services that can help monitor users, customers and IT system functionality, they need to learn what DEX, EUEM and other terms mean. Continue Reading
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The 'iPhone moment' for generative AI
Tech companies are now redirecting their attention and resources to develop generative AI. Like the invention of the iPhone, generative AI is now disrupting the tech industry. Continue Reading
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App modernization, mainframe, microservices: IBM event recap
At the recent IBM Infrastructure Analyst Event, IBM announced advances in IBM zSystems for AI, app architecture and other areas to help businesses achieve their goals. Continue Reading
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Data lakes: Key to the modern data management platform
Data lakes influence the modern data management platform at all levels. Organizations can gain faster insights, save costs, improve governance and boost self-service data access. Continue Reading
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Why enterprise SecOps strategies must include XDR and MDR
Adopting extended detection and response and employing managed detection and response services may be the missing pieces of the SOC modernization puzzle. Continue Reading
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Research examines security operations proficiency issues
Instead of looking at where security operations teams excel, Enterprise Strategy Group asked security pros where teams are least proficient. Learn where and how to fix it. Continue Reading
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The rise of automation and governance in MLOps
MLOps can make many of an organization's operations more efficient, but only when its automation capabilities are paired with effective governance strategies. Continue Reading
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5 key ESG insights for CIOs and IT leaders
ESG is a more critical factor for CIOs and IT leaders. Learn why they're prioritizing ESG as a factor in software purchasing and whether everyone prioritizes it equally. Continue Reading
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What's all this talk about data mesh?
Data mesh brings a variety of benefits to data management, but it also presents challenges if organizations don't have the right culture and infrastructure in place. Continue Reading
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Accurately assessing the success of zero-trust initiatives
Zero-trust preparation can be difficult. Measuring how well the model provides security and business benefits after implementation is even more difficult. Continue Reading
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Data protection for SaaS-based apps is a work in progress
Organizations with SaaS-based applications are still relying on the providers for data protection, even though the vendors are rarely responsible for SaaS data backups. Continue Reading
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Top takeaways from first CloudNativeSecurityCon
TechTarget's Enterprise Strategy Group offers the main takeaways from the first vendor-neutral, practitioner-driven conference for security. Continue Reading
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Avoid data sprawl with a single source of truth
Enterprise Strategy Group research shows organizations are struggling with real-time data insights. A single source of truth can make operations more efficient and more accurate. Continue Reading
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How hybrid access as a service supports hybrid work
Hybrid access as a service from a startup helped a global company secure optimized connectivity over home broadband connections. Could HAaaS replace VPNs? Continue Reading
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Why QLC flash changes the hybrid cloud equation
In the debates of hard drives vs. flash and on vs. off premises, the answer is often not just one over the other. However, surging QLC flash technology offers many benefits. Continue Reading
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DevSecOps needs to improve to grow adoption rates, maturity
Organizations are adding security processes and oversight to DevOps, but there's still work ahead to truly marry cybersecurity with DevOps and create a functioning DevSecOps. Continue Reading