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Partners' generative AI training plans aim for 1M+ employees

IT service providers are upskilling a large portion of their workforces on the emerging technology. The campaign seeks to boost GenAI credibility with customers and tech vendors.

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Startup partnerships at MIT Sloan event rev sales channels

Early-stage companies featured at MIT Sloan's annual CIO event tap partners to speed up technology deployment and broaden their offerings and distribution channels.

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Kaseya Connect Global brings Partner First Pledge, new service

Kaseya's pledge to partners promises more pricing controls and a new subscription service that lets MSPs manage and secure their clients' environments at a lower cost.

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Gartner's IT services forecast calls for consulting uptick

IT service providers could benefit from a less-constrained tech purchasing climate as enterprises seek to bolster in-house skills with consulting services.

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IT Channel Basics

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    go-to-market strategy

    A go-to-market strategy (GTM strategy) is an action plan that specifies how a company will bring a new product or service to market while reaching its target customers.

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    feedback loop

    A feedback loop is the part of a system in which some portion (or all) of the system's output is used as input for future operations.

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    share of wallet (SOW) or wallet share

    Share of wallet (SOW) is a marketing metric used to calculate the percentage of a customer's spending for a type of product or service that goes to a particular company.

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