MSP sales and marketing
Features on marketing managed services, pursuing vertical market segments, co-selling with partners and keeping the sales pipeline stocked.
Top Stories
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Tip
28 May 2024
5 real-world examples of omnichannel marketing
The most successful marketing strategies reach customers where they are, on every available channel. Here, explore examples of omnichannel marketing strategies from real companies. Continue Reading
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Tip
24 Apr 2024
Marketing automation checklist for beginners
How can SMBs and small marketing teams develop a proper marketing automation strategy? With a checklist. Here's what to include in a checklist for a successful strategy. Continue Reading
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Answer
17 Aug 2017
Gamification techniques for your financial services clients
Here are three tips for channel companies looking to help financial services and insurance clients adopt gamification as part of their overarching digital business strategies. Continue Reading
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Feature
10 Aug 2017
Find your niche in big data: Consulting, software, platforms
Channel partners looking for a niche in big data may find opportunities in consulting, predictive analytics system deployment and software implementation. Continue Reading
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Answer
17 May 2017
Four tips for selling to the manufacturing vertical
Channel partners can succeed in the manufacturing market if they properly plan and initiate their relationships with customers in this industry segment, writes Mike Bloomfield. Continue Reading
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Blog Post
15 Jul 2016
Channel partnering moves abound at WPC 2016
Channel partnering was front and center at Microsoft's Worldwide Partner Conference. Here's a brief sampling of new alliances and partnering moves. Continue Reading
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Tip
07 Jul 2016
IT RFP: How to influence the bid as a channel partner
Channel partners may find the formal RFP process challenging, but they can influence the bid in advance -- and boost their chances for success -- through digital marketing. Continue Reading
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News
02 Jun 2016
K-12 market: Channel takes on networking, storage, security projects
Students are heading for vacation, but K-12 sector projects in networking, storage and security are getting underway for channel partners with an education focus. Continue Reading
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Guide
27 Apr 2016
IT channel sales and marketing strategy for the digital era
Every channel partner should have a sales and marketing strategy if they hope to reach their true potential in the industry. Here's a guide to develop and put a plan into action. Continue Reading
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Blog Post
25 Apr 2016
Focus on the "M" in SMB market
The SMB market is a mixed bag this year, with spending declines forecast for small businesses and increased IT spending expected for mid-size companies. Continue Reading
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Feature
12 Apr 2016
Channel partner marketing: Offloading the work to specialists
Channel partners, who have long bemoaned the challenges of marketing themselves, turn to outside specialists for help optimizing their website design and content. Continue Reading
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Opinion
17 Mar 2016
State CIOs may call on channel partners for cloud advice
As the role of the state CIO evolves, IT service providers have an opportunity to provide assistance as government agencies consider their cloud computing options. Continue Reading
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Blog Post
02 Mar 2016
Cisco Partner Summit 2016: Cisco DNA
Cisco has unveiled its Cisco DNA architecture, which offers partners three ways to make money: Consulting, managed services and software development. Continue Reading
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Blog Post
18 Feb 2016
Will IBM business partners sink or swim with the company?
IBM business partners may face a transition as the company focuses on cognitive offerings and retools its channel program. Continue Reading
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Blog Post
12 Feb 2016
Benefits of cloud: Channel partners should note the changing patterns
A new Clutch report shows that IT professionals view efficiency and security as the top cloud computing benefits, a marked departure from years ago when security was a barrier. Continue Reading
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Feature
27 Jan 2016
MDF funds: How MSPs can get their cut of the marketing money
Market development funds are there for the asking. Learning the details of individual programs -- and demonstrating sales and technical strength -- can help you get your share Continue Reading
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Feature
22 Sep 2015
The legal vertical isn't for every IT services provider
The legal services market isn't every service provider's cup of tea. Learn about one company that embraced the vertical and another that decided to walk away from it. Continue Reading
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Feature
27 Jul 2015
Inside a DaaS service pact: EarthLink teams with IndependenceIT
EarthLink, a cloud service provider, and IndependenceIT, a DaaS vendor, provide an example of partnering in the emerging hosted desktop space. Continue Reading
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News
14 Jul 2015
WPC: Cloud solution provider firms amped on Microsoft strategy
Microsoft cloud solution provider firms and other channel allies voiced support for the company's technology and partner initiatives at WPC. Continue Reading
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Opinion
12 Sep 2014
Technology advertisements that cross ethical, legal lines
It's hard to tell fact from fiction in technology advertisements, says technology and security consultant Kevin McDonald. These irresponsible claims about a product's compliance or security capabilities can have ethical and legal consequences. Continue Reading
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News
02 Jan 2011
'Captain America' tops list of geek movies to watch in 2011
IT and comic book geeks pick their most anticipated movies for the upcoming year. Continue Reading
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Definition
30 Apr 2010
Federal Acquisition Regulation (FAR)
Federal Acquisition Regulation (FAR) is the body of laws that govern the U.S. Federal Government's procurement process. These laws are prepared, issued and maintained under the joint auspices of the Secretary of Defense, the Administrator of General Services Administration (GAO and the Administrator of the National Aeronautics and Space Administration (NASA). Responsibility for maintenance and revision of the FAR is vested jointly in the Defense Acquisition Regulatory Council (DARC) and the Civilian Agency Acquisition Council. (CAAC). Continue Reading
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Feature
05 Dec 2007
How to develop an effective IT consulting marketing campaign
Learn five key steps to marketing your IT consulting services -- target your audience, develop a message, start mailing, establish yourself as an expert and form partnerships. Continue Reading
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Definition
25 Jul 2007
fair and reasonable price
A fair and reasonable price is the price point for a good or service that is fair to both parties involved in the transaction. Continue Reading