Channel partner programs
The latest developments in channel partner programs and what they mean for MSPs, consultants, systems integrators and other service providers.
Top Stories
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News
27 Sep 2024
Hyperscalers' mass, AI role dominate partner ecosystems
Seemingly saturated, the massive partner networks of the top cloud vendors still attract service providers and often serve as their top ecosystems, according to a new survey. Continue Reading
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News
13 May 2024
Startup partnerships at MIT Sloan event rev sales channels
Early-stage companies featured at MIT Sloan's annual CIO event tap partners to speed up technology deployment and broaden their offerings and distribution channels. Continue Reading
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Blog Post
08 Nov 2016
Cisco Partner Summit roundup: Another take on software
Cisco Partner Summit 2016 had a strong software undercurrent, as the company discussed plans for software partnering and network automation tools. Continue Reading
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News
22 Jul 2016
SolidFire partners linking up with NetApp channel program
NetApp and SolidFire, a flash storage vendor acquired earlier this year, are in the process of integrating their channel programs and partner ecosystems. Continue Reading
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Quiz
21 Jul 2016
Microsoft WPC 2016: A quizzical recap of the channel partner event
This month's channel news quiz focuses on the recent Microsoft Worldwide Partner Conference, which highlighted cloud opportunities for the company's channel partners. Continue Reading
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News
15 Jul 2016
Extreme Networks partner incentives target the mid-enterprise market
New Extreme Networks partner incentives include upfront discounts and back-end rebates for closing net new mid-enterprise customers; more IT channel news from the week. Continue Reading
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Blog Post
15 Jul 2016
Channel partnering moves abound at WPC 2016
Channel partnering was front and center at Microsoft's Worldwide Partner Conference. Here's a brief sampling of new alliances and partnering moves. Continue Reading
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Blog Post
15 Jul 2016
WPC 2016: A few takeaways from Microsoft's channel event
WPC 2016 ended its 4-day run this week in Toronto. Here are a few observations on Microsoft's annual channel partner event. Continue Reading
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News
10 May 2016
Lenovo channel to see focus on PCs, services, data center
Lenovo's North American channel chief points to premium PCs, hyper-converged technology and services as some of the key opportunities for the company's channel partners. Continue Reading
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News
06 May 2016
Unify partner program reduces certification demands
In an effort to simplify its channel partner program, UC vendor Unify has cut back certification requirements across its portfolio; more IT channel news from the week. Continue Reading
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News
03 May 2016
Partners to play 'significant role' in Dell Technologies
Gregg Ambulos, EMC's senior vice president of global channel operations, said channel partners will be an important part of Dell Technologies' go-to-market strategy. Continue Reading
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News
22 Apr 2016
Partner opportunity: Midmarket email migrations to cloud
A report by Intermedia revealed slow uptake of cloud-based email in the midmarket -- and an untapped opportunity for partners; more IT channel news from the week. Continue Reading
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News
11 Mar 2016
Intermedia launches free marketing automation platform for partners
Intermedia arms partners with a free marketing automation platform and new Intermedia University courses to boost sales; more IT channel news from the week. Continue Reading
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News
04 Mar 2016
Vertiscale workspace as a service targets healthcare vertical
Vertiscale designed its new workspace-as-a-service offering for small and medium-sized healthcare practices; more IT channel news from the week. Continue Reading
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News
26 Feb 2016
NGenx signs workspace as a service deal with TeamLogic IT franchise
Workspace as a service vendor nGenx expanded its MSP channel through a new partnership with the TeamLogic IT franchise; more IT channel news from the week. Continue Reading
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News
23 Feb 2016
IT monitoring software maker ScienceLogic debuts channel program
ScienceLogic, a maker of IT monitoring tools, has launched a channel program, as it looks to increase its business in the value-added reseller market segment. Continue Reading
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News
19 Feb 2016
Unitrends partner program will reward bloggers
Unitrends will recognize partners' social media activity and offer engagement options for nontraditional partner types, such as independent bloggers. Continue Reading
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Blog Post
18 Feb 2016
Will IBM business partners sink or swim with the company?
IBM business partners may face a transition as the company focuses on cognitive offerings and retools its channel program. Continue Reading
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News
29 Jan 2016
SimpliVity partner program supports cloud service providers, SIs
The SimpliVity partner strategy expands, with new programs for cloud service providers, technology providers and system integrators; more IT channel news from the week. Continue Reading
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Blog Post
26 Jan 2016
Promark Technology adds Dell Software to GSA schedule
Dell Software will sell a range of products through Promark Technology's GSA schedule. Continue Reading
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News
11 Jan 2016
Citrix Summit focuses on channel partner growth, profits
Citrix Systems kicked off Citrix Summit 2016, which will highlight channel partner growth, profitability, predictable engagement and a sharper focus on the midmarket. Continue Reading
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Blog Post
21 Dec 2015
Cisco partners will see summits shift to fall
Cisco plans to move its Partner Summit to the fall, starting in Nov. 2016. The move aims to pull together Cisco partners and the field sales organization. Continue Reading
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News
16 Nov 2015
Enterprise file synchronization and sharing: Channel alliances take flight
Recent file sync and share channel moves include Accenture's Box alliance, Dropbox's expanded partner network, and eFolder's product debut at IT Nation 2015; other IT channel news. Continue Reading
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News
28 Oct 2015
SAP partners its way to Q3 wins
SAP channel executives said channel partners played a critical role in pulling in new customer accounts during the third quarter. Continue Reading
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Feature
27 Oct 2015
Oracle: Partners can find work in engineered systems, cloud
Oracle's recently appointed channel sales vice president emphasizes 'Oracle on Oracle' engineered systems, the company's cloud portfolio and midmarket accounts. Continue Reading
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News
20 Oct 2015
Dell channel partners can expect 'future-ready' investments
Dell executives told Dell PartnerDirect Summit 2015 attendees to expect channel investments in reference architectures, enablement and education. Continue Reading
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News
25 Sep 2015
Silver Peak pursues SD-WAN market 'with a vengeance'
Is the SD-WAN market poised for ample growth? Silver Peak thinks so, and is calling on its partners to answer the call; plus, more IT channel news. Continue Reading
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News
28 Aug 2015
Ingram Micro, SYNNEX authorized to grow Dell Federal businesses
Dell has authorized Ingram Micro and SYNNEX as Dell Federal distributors, marking a shift to the vendor's approach to the Federal marketplace; plus, more channel news. Continue Reading
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News
05 Jun 2015
NetApp partner chief vows consistency despite CEO departure
Bill Lipsin, NetApp's recently hired channel chief, said NetApp partners can expect consistency and program investment, despite an executive shakeup. Continue Reading
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News
22 May 2015
Riverbed partners to see tighter sales alignment, enablement
Riverbed's channel boss told solution providers attending the company's first Riverbed partner summit to expect greater sales alignment and enablement. Continue Reading
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News
16 Mar 2015
HP GPC 2015: Hewlett Packard courts partners with new programs
On Day 1 of the Global Partner Conference, HP made a bevy of announcements, including new programs for partners, and revealed information about upcoming changes following the company split. Continue Reading
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News
13 Jan 2015
Citrix partner program updated with specializations, sales collaboration rules
Citrix is adding specializations to its partner program and instituting new rules around how its field sales team interacts with channel partners. Continue Reading
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News
18 Feb 2014
Sophos partner program revamped with higher incentives, deal registration
Sophos is rolling out a major revamp to its partner program, with four tiers, higher incentives, deal registration, lead generation and training. Continue Reading
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News
12 Sep 2013
New HP services unveiled for data sanitization, retention, recovery
Resellers can now offer HP services that are designed to ease customers' data sanitization, retention and recovery efforts. Continue Reading
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Definition
21 Mar 2013
IT distributor
An IT channel distributor is a business that acts as an intermediary between vendors and value-added resellers (VARs) or system integrators (SIs) in the distribution of software or hardware. Continue Reading
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Blog Post
11 Jul 2012
Microsoft increases Office 365 partner margins
Microsoft has changed the Office 365 channel program to make the online productivity suite more of an opportunity -- and less of a competitor -- for partners. Under Office 365 Open, partners will ... Continue Reading
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News
13 Mar 2009
Oracle fees for maintenance and support under fire
Oracle's lucrative maintenance and support revenue is under pressure as customers fight the 22% annual fee. Continue Reading
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Video
23 Feb 2009
Must-haves for wireless network security: WLAN switches, intrusion detection and more
Joel Snyder of Opus One reviews the WLAN switch technology and explains why intrusion detection systems and firewalls need to also be carefully added to a "defense in depth" network configuration. Continue Reading
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News
09 Jul 2008
VMware CEO Diane Greene fired for 'lack of operational experience'
VMware CEO Diane Green is suddenly and unexpectedly out, and channel partners are wondering what this change means for them. Continue Reading
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Feature
11 Dec 2007
Cisco Systems Partner Program Checklist
Value-added resellers and service providers interested in reselling Cisco networking hardware and software can learn the benefits of becoming a Cisco Systems partner with this standardized checklist. Compare Cisco's reseller partner program with other vendors' offering similar products. Continue Reading
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Definition
16 Oct 2007
partner
A partner is a member in a partnership, an entity in which both the profits or losses of a business or other venture are shared between all members. Corporations favor partnerships because of a taxation structure that eliminates dividend taxes upon the profits of owners. (Continued) Continue Reading
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Feature
12 Oct 2007
IT distribution channel (distributors)
Distributors are wholesalers that act as intermediaries between vendors and value-added resellers (VARs) or system integrators (SIs). Learn more about the role of distributors in the channel -- and how it's changing. Continue Reading
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Definition
05 Oct 2007
direct market reseller (DMR)
A direct market reseller (DMR), also known as an e-tailer, is a company that sells directly to consumers online without operating storefront operations of any kind... (Continued) Continue Reading
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Definition
20 Aug 2007
tier 2 vendor
A tier 2 vendor is a smaller and less well-known provider as compared to a tier 1 vendor and is often also limited in its geographic coverage as well... (Continued) Continue Reading
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Definition
25 Jul 2007
corporate account manager (CAM)
In the channel, a corporate account manager (CAM) is responsible for maintaining the relationship between the clients of a value-added reseller (VAR) and the VAR. In this role, a CAM may be responsible for an entire portfolio of client relationships in multiple locations. Corporate account managers serve as the primary contact for the client, which emphasizes the need for both excellent customer skills and a thorough knowledge of the channel. Continue Reading
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News
11 May 2007
HP offers expert service contracts VARs can resell for ProLiant blade servers
HP offers VARs the ability to sell expert service contracts to help customers overcome security, power, cooling and other ProLiant blade server implementation problems. Continue Reading