Algolia partners with integrators, digital agencies
A new channel partner ecosystem featuring systems integrators and digital agencies is forming around Algolia search technology; other news of the week.
Algolia, which offers search technology for websites and mobile apps, has launched a partner program targeting systems integrators, consultants, digital agencies and e-commerce platforms. Algolia partners include Accenture Interactive's Altima business unit, digital agency Wunderman and e-commerce platforms Magento and Shopify.
At launch, the Algolia Partner Program has 20 certified partners. The program aims to create an ecosystem of Algolia partners that can help enterprises customize Algolia search technology, according to the company.
The program's launch follows rising interest among customers in working with partners, said Alexandre Popp, director of channels and alliances at Algolia.
"Over the past year, we saw increasing demand from enterprises to leverage the support of partners like systems integrators, consultants and agencies," Popp said. "So we made the decision to dedicate resources to building out partner engineering, account management, and marketing teams to support our partners in the field and meet customer demand."
"Our motion to move upmarket comes with partners and multinational brands purchasing our product in tandem with partner solutions, and deployed with consulting firms' team[s]," Popp said. He noted the program's objective is to support partners as they "build or sell digital products" that embed Algolia.
Algolia's partner program offers technical enablement and certification; go-to-market and sales enablement; and marketing support, including co-marketing events, webinars and campaigns. The company, founded in 2012, said it has more than 5,700 customers.
Cloud service providers launch offerings
Cloud service providers Faction and 2nd Watch rolled out new services this week.
Over the past year, we saw increasing demand from enterprises to leverage the support of partners like systems integrators, consultants and agencies.
Alexandre Poppdirector of channels and alliances, Algolia
Faction, a Denver company that focuses on multi-cloud services, said it is working with VMware to provide cloud-attached storage for VMware Cloud on AWS deployments. Faction said its Cloud Control Volumes offering provides a scalable storage platform for VMware Cloud on AWS customers who need more storage capacity.
Meanwhile, 2nd Watch, a managed service provider based in Seattle, said its Cloud Migration Cost Assessment service aims to help large and midmarket firms get a handle on the cost benefits of moving on-premises IT infrastructure to the cloud. The cloud migration assessment involves a six-week engagement in which 2nd Watch cloud personnel evaluate a customer's IT estate and "map current resources to the most cost-effective cloud solution," according to the company.
Other news
Silver Peak launched its Authorized Deployment Partner (ADP) Program, which will train, certify and authorize a group of services partners. Partners receiving authorization are deemed capable of managing the design, deployment and management of the Silver Peak Unity EdgeConnect SD-WAN offering. Program participants include Cavell Group, FireOwls Corp., Geode Networks, Traversa Solutions and Velociti.
Arcserve, a data backup and availability vendor based in Minneapolis, unveiled a new channel program dubbed Arcserve Accelerate. The program targets North American MSPs, value-added resellers, large-account resellers and original equipment manufacturers. Program features include re-developed e-learning courses, partner certification, individual and corporate SPIFs, marketing development funds and access to cloud-native products with support for private and public clouds such as AWS and Microsoft Azure, according to Arcserve.
Matrix Integration, an IT infrastructure company in Kentucky and Indiana, has opened its new Louisville regional office. The company said the expansion provides a hub for modernizing the IT infrastructure of public and private sector entities in the Louisville area.
Market Share is a news roundup published every Friday.
Alexandre Popp
