Top 4 AI writing tools for improved business efficiency

AI writing tools for business use cases

An AI writing tool is software that uses natural language processing and other AI techniques to assist users with writing tasks. These tools employ machine learning algorithms such as neural networks to analyze syntax, context and patterns in text. Thanks to their training on vast data sets of human-written content, they can use learned linguistic patterns and relationships to generate text that resembles human writing.

Common business use cases for AI writing tools include drafting corporate blog posts, creating product fact sheets and developing press releases. Organizations with formal content style guides and brand voice standards can also use AI tools to automate the process of ensuring content adheres to these guidelines.

Tools are listed in alphabetical order.

1. ChatGPT

Launched in 2022, OpenAI's ChatGPT is most likely where many organizations and individual employees started experimenting with generative AI. Initially, companies including Apple, JPMorgan Chase, Samsung and Verizon restricted employee use of ChatGPT to prevent accidental sharing of sensitive customer and corporate data.

But over time, ChatGPT has become more suitable for business use, with enhanced safety measures and better options for enterprise integration. For instance, JPMorgan Chase rolled out a GPT-powered generative AI tool in early 2024, and Apple integrated ChatGPT features into iOS 18.

Key features

ChatGPT includes the following key features:

• Chatbot-style conversational interface for interacting with OpenAI's large language models (LLMs).
• Ability to generate text on various topics in response to user prompts.
• Multimodal support for working with audio, video and images.
• Back-and-forth dialogue that lets users refine chatbot responses through feedback and incorporate context from earlier in the chat.

Pricing

ChatGPT offers five tiers: Free, Plus, Pro, Team and Enterprise. Each plan offers different model access options, usage limits, security controls and support options.

Pros

• OpenAI, the vendor behind ChatGPT, is a leading research organization that remains a significant player in advanced generative AI. Consequently, ChatGPT benefits from ample documentation, active development and new releases.
• ChatGPT has 24/7 availability and no hard word count limitations, although usage caps and token limits might apply depending on model and plan.
• ChatGPT's versatility and multimodality enable organizations to experiment with the tool to draft a wide range of corporate content.

Cons

• ChatGPT wasn't initially designed as a writing tool, so writers must learn how to craft AI prompts to create content successfully.
• ChatGPT's output sometimes contains inaccuracies and bias, and GPT-4o's training data cutoff of October 2023 limits its ability to write about current events, recent trends and emerging technologies (although this can be mitigated to an extent with the web search feature).
• OpenAI uses prompts fed to ChatGPT to retrain the model, leading to data privacy concerns; although users can opt out, the option is on by default.
• Ongoing copyright infringement lawsuits allege that OpenAI trained ChatGPT on licensed content, which could be especially worrisome for companies that use ChatGPT for writing.

2. Jasper

Jasper is an AI writing platform designed to help marketers produce original content and repurpose existing materials. Marketing teams can train the AI tool to reflect their corporate style guide and voice, making it well-suited for brand-centric marketing workflows.

Jasper offers models from OpenAI, Google, Anthropic and Cohere, as well as customized proprietary models. The platform offers a variety of applications, features, integrations, resources and documentation, including a browser extension, single sign-on support for business plans and API access.

Key features

Jasper includes the following key features:

• Templates for marketing tasks, including AIDA framework writing, blog topic generation, and SEO title and meta descriptions.
• A brand voice feature that trains the model to mirror a business's tone and writing style.
• An image generator to produce visual assets for corporate content.
• Style and visual guideline settings to help the model flag content that doesn't align with brand standards.
• A marketing chat assistant to help users brainstorm ideas and plans.

Pricing

Jasper offers three tiers: Creator, Pro and Business. Creator and Pro offer seven-day free trials. Each tier has different features and pricing.

Pros

• Jasper squarely targets the marketing persona, with templates and tools designed for common use cases.
• Jasper's focus on tailored style guides and corporate voice means strong support for customization, which helps the tool stand out in the crowded AI writing software market.
• Jasper Campaigns (available with Pro and Business plans) enables users to create entire marketing campaigns within the platform.

Cons

• Jasper is marketing-centric, so it might not meet the needs of businesses with other use cases, such as technical writing or document summarization.
• Jasper doesn't publicly disclose its training data cutoff date, so users should be prepared for the tool to have limited accuracy on emerging topics.
• Like any AI tool, Jasper can provide inaccurate results. For public-facing marketing copy, companies might need to fact-check Jasper-generated content extensively, potentially limiting time savings.

3. Rytr

Rytr is positioned as a generative AI writing assistant for business content and copywriting. The tool supports a variety of writing use cases, such as creating emails, blogs and video descriptions.

Rytr provides a Chrome browser extension and an API, and it integrates with SEO keyword research tool SEMrush.

Key features

Rytr includes the following key features:

• Preset language and tone selection for content generation.
• Templates for text generation use cases, such as emails, paragraphs, blogs, social posts and captions, message replies and video descriptions.
• Editing tools to check grammar, suggest content revisions and identify plagiarism.
• A "My Voice" feature that analyzes sample text to generate content in a brand's voice and can also be tailored to company guidelines.
• SEO tools for suggesting keywords, analyzing search engine results, and developing meta titles and descriptions.
• An AI image generator to complement text content.

Pricing

Rytr provides Free, Unlimited and Premium tiers, each with specific features and usage limits. Both Unlimited and Premium options offer individual yearly and monthly prices.

Pros

• Unlike many other AI writing tools, Rytr provides a free plan -- but keep in mind that it's limited to 10,000 characters per month and excludes some advanced features.
• The tool's user-friendly interface makes Rytr accessible to users without technical backgrounds.
• Rytr's wide selection of document templates can save companies valuable time generating and refining corporate content.

Cons

• Some users note that Rytr's output might be lower quality compared with competing tools, especially for long-form and creative content.
• Rytr's keyword analysis feature lacks depth compared with dedicated SEO tools that can measure detailed metrics.
• As with other AI writing tools, users must extensively fact-check and edit output for accuracy.

4. Writer

The aptly named Writer is an AI writing tool that strikes a balance between a full-fledged generative AI development application and a content generation platform. Initially, Writer was primarily focused on writing use cases, but has since expanded to a full-stack platform, offering various AI application development capabilities for different industries and use cases.

Key features

Writer's key features include the following:

• Knowledge graphs that connect to company data sources, such as wikis and chat channels, to reflect organizational knowledge in AI output.
• Custom templates that can define document format, word count and style.
• Brand governance features that organizations can customize to fit their style, voice and compliance needs.
• Editing and grammar tools for spell-checking and readability.
• The ability to fine-tune and integrate LLMs to fit an organization's needs, data and workflows.
• Application development services, including templates, low-code tooling and development frameworks.

Pricing

Writer offers three plan options: Team, Enterprise and Developer. Each plan offers different pricing and features.

Pros

• Writer's brand governance features can help ensure corporate compliance. Writer's Palmyra models are also tailored to compliance-heavy industries such as healthcare and finance.
• Writer's output transparency features include bias mitigation, explainability strategies and third-party accuracy testing.
• Writer doesn't train models on user data, unlike other AI tools such as ChatGPT.
• Organizations can pair text generation with more complex application development. For instance, an HR department could use the tool to not only create FAQs and job descriptions, but also create a custom AI chatbot trained on internal documents for employee support.

Cons

• Writer has a steep learning curve, and implementation can be time-intensive.
• Writer's Team plan has a monthly limit of 15,000 words generated per user, which is easy to hit unless organizations implement custom templates from the start. Writer offers a custom limit for its Enterprise plan but doesn't publicly disclose specifics.
• As the company becomes more of a full-stack development tool, Writer might feel overly complex for organizations seeking a simple writing aid.

Getting started with AI writing tools

The AI writing tool market is constantly growing. To implement these tools effectively, organizations must first invest in defining their brand strategy, style guide and corporate voice. Establishing these foundations will make bringing AI writing tools into content workflows much easier.

Be pragmatic moving forward. Generative AI in the enterprise has limitations and requires human supervision. Set appropriate and realistic expectations with managers, especially those who might seek to replace human writers with AI without fully understanding content workflows or considering potential effects on customer perceptions. Lastly, any AI tool rollout should be part of a broader AI governance strategy that promotes ethical, secure and responsible use.

Editor's note: Will Kelly originally wrote this article in August 2023. Olivia Wisbey revised and significantly expanded it in April 2025 to reflect product updates and include additional tools and tips.

Olivia Wisbey is the associate site editor for SearchEnterpriseAI. Wisbey graduated from Colgate University with Bachelor of Arts degrees in English literature and political science and has experience covering AI, machine learning and software quality topics.

Will Kelly is a freelance writer and content strategist who has written about cloud, DevOps, AI and enterprise mobility.