Enterprise applications of AI
A large percentage of enterprises have already implemented some type of artificial intelligence software to improve their business, be it chatbots for customer service or machine learning for predictive analytics. Find information about those enterprise AI applications and many more emerging uses of AI.
Top Stories
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Feature
20 Dec 2024
A simple guide to greenhouse gases: Main types and sources
If you're confused about what greenhouse gases are and why they matter, you're not alone. Learn about carbon, methane and others, and what they have to do with climate change. Continue Reading
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Tip
20 Dec 2024
7 advantages of OCR for data entry
OCR tools convert physical documents, like receipts and invoices, to machine-readable text. Advantages of this technology include improved enterprise search and customer service. Continue Reading
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News
25 Oct 2023
SAP broadens CX offerings with new AI tools for Joule
The ERP software vendor brings AI-based tools to strengthen identity and data security as well as end-to-end personalization to highlight its customer experience offerings. Continue Reading
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News
25 Oct 2023
SurveyMonkey launches Build with AI to create surveys faster
The vendor releases generative AI capabilities to let users build custom questionnaires quickly and incorporate prompts that will yield better responses from customers. Continue Reading
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News
24 Oct 2023
Cisco unveils Webex AI tools for hybrid work, contact center
The vendor's new Webex AI offerings include Real-Time Media Models to track users' voices and movements and Webex AI Assistant tools for making, altering and suggesting messages. Continue Reading
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Podcast
23 Oct 2023
Venture capital firm seeks to help launch early AI startups
Glasswing Ventures prides itself as being a founder-first company, as it works with startups to help find customers, recruit talent and guide future investments. Continue Reading
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Tip
20 Oct 2023
Successful generative AI examples and tools worth noting
Industries are using generative AI in various ways to generate new content. Learn about successful examples of this technology and notable tools in use. Continue Reading
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News
19 Oct 2023
Fair use may not help Anthropic against AI music lawsuit
Universal Music Group and other music publishers allege the vendor's Claude 2 AI model responds to users' prompts with all or most of the lyrics to popular copyrighted songs. Continue Reading
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Tip
19 Oct 2023
Building a digital transformation team: 9 essential roles
Who needs to be on a digital transformation team? Metrigy's Robin Gareiss lists the key positions of an effective digital transformation team and why they're important. Continue Reading
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News
18 Oct 2023
How YouTube's new AI-powered product aids advertisers
The online video-sharing and social media platform is now using the AI technology as a way to help advertisers place ads on videos that better reach the intended audience. Continue Reading
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News
16 Oct 2023
Talkdesk expands its AI offerings for the contact center
The cloud-based contact center provider adds more tools to monitor large language model-supported capabilities, which are becoming commonplace offerings for CX vendors. Continue Reading
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News
12 Oct 2023
Box and OpenAI CEOs discuss the future of enterprise AI
OpenAI and Box founders discuss the rise of generative AI in the enterprise and how it will change knowledge workers' routines and influence business overall. Continue Reading
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News
11 Oct 2023
Adobe unveils Firefly AI models to quickly make vivid images
The CX and multimedia vendor amps up its generative AI image creation offerings with Prompt Guidance, vector graphic production, template generation and photo-style image tweaks. Continue Reading
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News
11 Oct 2023
New Box Hubs uses AI to curate content, target users
The vendor adds a new internal publishing system to its stable of content management tools. It enables users to curate and publish select content within an organization. Continue Reading
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Tip
10 Oct 2023
10 realistic business use cases for ChatGPT
Many business use cases for ChatGPT are emerging, but organizations must decide which best fit their specific needs. Consider 10 pragmatic example applications. Continue Reading
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Feature
10 Oct 2023
A customer experience provider's take on Amazon Bedrock
Alida gained early access to the foundation model service in June. It found value using Anthropic's Claude summarization capability within the service. Continue Reading
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Podcast
10 Oct 2023
CX and generative AI coexisting, carefully
Tech journalist Don Fluckinger talks to the Targeting AI podcast team about generative AI's potential for better customer service and how the technology falls short. Continue Reading
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Tip
06 Oct 2023
How to develop successful e-learning content in 10 steps
A well-rounded, engaging, self-paced, skills-oriented e-learning program requires a combination of time-tested teaching practices and advanced online tools and technologies. Continue Reading
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Definition
05 Oct 2023
retrieval-augmented generation
Retrieval-augmented generation (RAG) is an AI framework that retrieves data from external sources. Continue Reading
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Feature
04 Oct 2023
Custom generative AI models an emerging path for enterprises
Custom enterprise generative AI promises security and performance benefits, but successfully developing models requires overcoming data, infrastructure and skills challenges. Continue Reading
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News
04 Oct 2023
Meta introduces generative AI features for advertisers
The capabilities include a background generation feature, an image expansion tool for fitting aspect ratio across different mediums, and a text variation tool for copy. Continue Reading
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News
03 Oct 2023
Zendesk offers more AI tech with AI for Voice, AI bots
The customer experience vendor released intelligent bots to quickly answer customers' questions and unveiled a tool to summarize transcripts of customer calls with agents. Continue Reading
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News
03 Oct 2023
Zoom expands workspace offerings with AI-supported Zoom Docs
The videoconferencing vendor unveiled a document creation product that features AI Companion and content organization components to build layouts and workflows and manage data. Continue Reading
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News
03 Oct 2023
Project management vendor Asana brings AI to Work Graph
The project management platform vendor brings 'smart' tools to its work efficiency monitoring tool to unearth specific problems and identify concrete ways teams can solve them. Continue Reading
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Tip
02 Oct 2023
Explore 14 real-world use cases for adaptive AI
Adaptive AI's ability to alter its code in response to changing circumstances is useful in dynamic, complex environments. Discover potential business use cases for this technology. Continue Reading
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Podcast
28 Sep 2023
Oracle, Salesforce, SAP go big into generative AI products
TechTarget editors analyze recent major introductions of generative AI products from Oracle, Salesforce and SAP. Continue Reading
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News
27 Sep 2023
Meta introduces new AI assistant and studio
The social media giant introduces new tools that incorporate generative AI capabilities in Facebook, Instagram and WhatsApp. Some features could be helpful for small businesses. Continue Reading
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Definition
27 Sep 2023
workflow automation
Workflow automation is an approach to making the flow of tasks, documents and information across work-related activities perform independently in accordance with defined business rules. Continue Reading
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News
26 Sep 2023
Getty’s AI-generated image tool allays some artist concerns
The image generator helps the stock image company get into the generative market and answer copyright questions for businesses but could still be a concern to artists. Continue Reading
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Podcast
25 Sep 2023
Global hiring tech vendor Oyster treads carefully with AI
The HR tech vendor, which serves companies looking to hire employees globally as part of the distributed workforce, is taking a cautious approach to AI, especially generative AI. Continue Reading
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News
21 Sep 2023
Benefits, risks of Google AI chatbot's Bard Extensions
The tech giant's new extensions enable users to use the AI chat tool to summarize information from their email or make travel plans. However, it still has problems with accuracy. Continue Reading
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Feature
21 Sep 2023
The future of generative AI: How will it impact the enterprise?
Learn how generative AI will affect organizations in terms of capabilities, enterprise workflows and ethics, and how the technology will shape enterprise use cases. Continue Reading
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Opinion
19 Sep 2023
4 ways that I use generative AI as an analyst
Many use cases for generative AI involve projecting to the future and aren't currently easy to use. However, these four use cases are available currently with generative AI. Continue Reading
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Definition
19 Sep 2023
microtargeting
Microtargeting (also called micro-niche targeting) is a marketing strategy that uses consumer data and demographics to identify the interests and preferences of specific individuals or small groups to send targeted advertisements that align with their interests. Continue Reading
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News
19 Sep 2023
Oracle's CX GenAI tools consolidate data, manage knowledge
The cloud platform vendor unveiled GenAI tools to increase productivity for marketers, sales teams and customer service agents by creating content and retrieving information. Continue Reading
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News
18 Sep 2023
Zoom releases work management tools for the contact center
The video conferencing vendor expands its CCaaS offerings with its Workforce Engagement Management suite, which includes forecasting and scheduling tools for agents and managers. Continue Reading
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Tip
18 Sep 2023
Evaluate model options for enterprise AI use cases
To successfully implement AI initiatives, enterprises must understand which AI models will best fit their business use cases. Unpack common forms of AI and best practices. Continue Reading
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Feature
15 Sep 2023
Walmart AI: Retailer taps employees to find GenAI use cases
The Walmart generative AI approach includes learning from its employee-users and soliciting their feedback to discover key applications and refine the technology. Continue Reading
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News
13 Sep 2023
The fear surrounding generative AI
The language surrounding generative technology can lead to anxiety and a bad reception among employees to LLMs and tools such as ChatGPT, Dall-E and Bard. Continue Reading
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News
13 Sep 2023
Pegasystems releases new GenAI tools for Pega Infinity '23
The vendor is out with new GenAI features for Pega Infinity '23. It also renews its business process management focus and makes other updates generally available. Continue Reading
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News
12 Sep 2023
How different industries apply generative AI
Large language models such as ChatGPT, Bard and Llama have changed how enterprises think about technology. While some can use new AI tools now, others face challenges. Continue Reading
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Tip
12 Sep 2023
Using generative AI to improve VoIP communications
Generative AI has the potential to dramatically reshape how companies manage their VoIP communications. A more intelligent chatbot could do a lot of wonders. Continue Reading
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News
12 Sep 2023
Salesforce unveils Einstein 1 to embed AI in every app
The CRM vendor unveils a suite of new capabilities for its revamped AI platform, including a genAI Copilot in every app, and a way to customize the Copilot's functions. Continue Reading
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Opinion
08 Sep 2023
Google extends generative AI leadership at Google Cloud Next
Industry analyst Mike Leone unpacks the wave of generative AI announcements at the recent Google Cloud Next conference, including updates to Vertex and Duet. Continue Reading
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News
06 Sep 2023
HubSpot unveils AI-based Campaign Assistant, LinkedIn tie-in
The CRM vendor unveiled a virtual assistant tool, Campaign Assistant, to help marketers build campaigns and an integration between HubSpot and LinkedIn Sales Navigator. Continue Reading
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News
06 Sep 2023
Finance platform Intuit intros generative AI capability
Intuit Assist is integrated into TurboTax, Mailchimp, Credit Karma and QuickBooks. It's built on the vendor's GenOS and uses LLMs from OpenAI and Intuit. Continue Reading
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News
06 Sep 2023
HubSpot unveils AI capabilities, releases Sales Hub tools
The CRM vendor unveiled virtual assistants to automate customer service and project future sales, and released tools to centralize sales reps' daily tasks and prioritize leads. Continue Reading
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News
06 Sep 2023
Zoom releases its AI Companion and unveils new tools
The video conferencing vendor released a virtual assistant to let users summarize meetings and draft messages, and new meeting tools for help before, during and after the call. Continue Reading
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News
31 Aug 2023
IFS snaps up industrial AI provider Falkonry
On the heels of buying Poka, IFS has acquired industrial AI software company Falkonry to help manufacturers detect and resolve anomalies in processes. Continue Reading
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Feature
31 Aug 2023
Generative AI in business: Fast uptake, earmarked funding
More than half of IT and business decision-makers said they have generative AI on the near-term adoption track, according to a report from TechTarget's Enterprise Strategy Group. Continue Reading
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News
31 Aug 2023
8x8 releases conversational AI tools for the contact center
The cloud-based UC vendor releases voice technology to enable CX workers to connect self-service and agent-assisted workflows and receive conversation context from voicebots. Continue Reading
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News
29 Aug 2023
Google releases Duet AI for Workspace; new Meet, Chat tools
The tech giant released its collaboration suite virtual assistant and unveiled new tools to help users summarize and translate meetings and enable teleprompts for presentations. Continue Reading
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News
29 Aug 2023
ChatGPT Enterprise targets some enterprise concerns, not all
While the new product does not use customer prompts or company data in training OpenAI products, it fails to address other concerns surrounding hallucinations and copyright. Continue Reading
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Podcast
28 Aug 2023
AI, data and turtles all the way down
Nemertes Research CEO and analyst Johna Till Johnson discusses a persistent problem that enterprises often experience as they use new AI technology to address certain problems. Continue Reading
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News
24 Aug 2023
Meta AI translation model not ready for the enterprise
The tech conglomerate's new AI model is a move toward universal translation. However, the vendor needs the open source community to help ready the model for the enterprise. Continue Reading
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Tip
18 Aug 2023
Compare 3 AI writing tools for enterprise use cases
AI writing tools target enterprise use cases, but aren't ready to replace a human writer just yet. Explore three popular options for content creation: Writer, Jasper and ChatGPT. Continue Reading
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Definition
17 Aug 2023
GPT-3
GPT-3, or the third-generation Generative Pre-trained Transformer, is a neural network machine learning model trained using internet data to generate any type of text. Continue Reading
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Podcast
14 Aug 2023
AI good and evil as portrayed in the movies, and reality
The classic '2001: A Space Odyssey' paints HAL the computer as evil, but Meryl Streep's helpful assistant in 'The Devil Wears Prada' might be closer to how AI behaves in real life. Continue Reading
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Feature
11 Aug 2023
What vendors must know about the AI assistant craze
More vendors are introducing products to assist enterprises and consumers complete mundane tasks. But there's a need to be strategic and transparent with these products. Continue Reading
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News
09 Aug 2023
Nvidia seeks to help enterprises with generative AI
The hardware and software vendor introduced new offerings to help enterprises work on models locally. It also updated its enterprise AI suite and Omniverse platform. Continue Reading
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Definition
08 Aug 2023
disambiguation
Disambiguation is the process of determining a word's meaning -- or sense -- within its specific context. Continue Reading
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Tip
07 Aug 2023
How to manage generative AI security risks in the enterprise
Despite its benefits, generative AI poses numerous -- and potentially costly -- security challenges for companies. Review possible threats and best practices to mitigate risks. Continue Reading
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News
03 Aug 2023
Lawmakers seek to restrict 'bossware'
AI-enabled bossware and employee monitoring tech is getting increasing attention in the U.S. Senate and by the White House. An effort may be made to get a bill passed. Continue Reading
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News
02 Aug 2023
Microsoft, LexisNexis take partnership deeper with genAI
The cloud provider and the legal research giant plan to create points of integration within Word, Outlook and Teams, while minimizing the risks that come with LLMs. Continue Reading
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Tip
31 Jul 2023
7 ABM challenges and how to solve them
Navigating through account-based marketing program headwinds in team collaboration, budgeting, resource allocation, scalability, and tool selection requires a unique approach. Continue Reading
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News
27 Jul 2023
Box unveils plugin for Microsoft Copilot, tighter integration
The new integration lets joint customers use the tech giant's generative AI assistant to collaborate quicker with shared content summarization and querying. Continue Reading
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Podcast
27 Jul 2023
How ChatGPT will transform artificial intelligence in ERP
Matt Hobbs, Microsoft practice leader at the consulting firm PwC, explains ways to embed AI in ERP and why generative AI could transform business process automation. Continue Reading
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News
26 Jul 2023
AWS targets generative AI at NYC Summit
The tech giant updated its Bedrock Platform with new foundation models and a new foundation model provider. It also introduced new services for developers and health professionals. Continue Reading
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News
26 Jul 2023
AWS unveils generative AI tools for QuickSight BI platform
The tech giant introduced two natural language processing features aimed at making dashboard developers more efficient and enabling more business users to work with data. Continue Reading
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Tip
26 Jul 2023
Pros and cons of ChatGPT for finance and banking
While LLMs show promise in the financial industry, responsible implementation requires proceeding with caution. Explore potential use cases and considerations to keep in mind. Continue Reading
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News
26 Jul 2023
Smartsheet's new AI tools answer queries, visualize data
The project management vendor unveiled generative AI tools that visualize data insights, give guidance with a virtual assistant, generate formulas and create captions for visuals. Continue Reading
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News
26 Jul 2023
AWS seeks to teach executives about generative AI
The cloud provider is releasing five courses that will help developers understand how to use some of its applications. It's also providing two courses for executives. Continue Reading
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News
25 Jul 2023
Wayfair and the generative AI boom
The online home and furniture retailer is using the technology despite challenges such as unauthorized use of data and maintaining data privacy. It also released a room-planning tool. Continue Reading
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Feature
21 Jul 2023
A guide to account-based engagement
Account-based marketing strategies can unify marketing, sales and customer service objectives to prioritize, personalize and monetize engagements with high-value accounts. Continue Reading
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News
21 Jul 2023
AI hype far exceeds its use within enterprises
Experts say most organizations are holding back on spending while investigating the cost, legal liabilities and data privacy risks associated with generative AI use. Continue Reading
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Feature
21 Jul 2023
How to use generative AI for marketing
Organizations can use generative AI to write marketing content and analyze customer data quicker than a human. However, the tool requires basic prompt engineering skills. Continue Reading
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Feature
19 Jul 2023
A look at open source AI models
Open source AI models have advantages over generative AI services offered by major cloud providers. But enterprises have to weigh the benefits against the costs. Continue Reading
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Feature
19 Jul 2023
IT observability tool proliferation fuels AIOps deployments
Enterprise Strategy Group's Jon Brown discusses the latest findings in his newly released report on observability in IT and application infrastructures and integrating AIOps. Continue Reading
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News
19 Jul 2023
Meta Llama 2 brings new opportunity for enterprises
The new LLM version is open for commercial use, meaning enterprises can train and experiment with it more. The social media giant also expanded its partnership with Microsoft. Continue Reading
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News
18 Jul 2023
A look at writers' battle to get AI vendors to pay them
An Authors Guild open letter asks vendors to pay for works previously used to train generative AI systems and calls for lawmakers to tighten copyright laws. Continue Reading
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News
18 Jul 2023
Microsoft releases Sales Copilot, teases Insights tools
The tech giant released generative AI-supported functions for sellers to generate text and summaries, and unveiled new Dynamics 365 Customer Insights tools for marketers. Continue Reading
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Definition
17 Jul 2023
disruptive innovation
Disruptive innovation is the idea that when a product or service is introduced into an established industry and performs better and/or costs less than existing offerings, it can displace the market leaders and even transform the industry. Continue Reading
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Feature
17 Jul 2023
AI existential risk: Is AI a threat to humanity?
What should enterprises make of the recent warnings about AI's threat to humanity? AI experts and ethicists offer opinions and practical advice for managing AI risk. Continue Reading
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Podcast
17 Jul 2023
Targeting AI: Responsible AI means regulation, ethical use
AI users should adhere to ethical standards, particularly in regard to generative AI chatbots, but the promise of the latest tech is too great to not embrace. Continue Reading
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Feature
14 Jul 2023
How data quality shapes machine learning and AI outcomes
Data quality directly influences the success of machine learning models and AI initiatives. But a comprehensive approach requires considering real-world outcomes and data privacy. Continue Reading
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Opinion
29 Jun 2023
AI helps humans speed app modernization, improve security
Enterprises are looking at AI-driven approaches to help human teams modernize and accelerate application development to refactor or build new apps and beef up cybersecurity. Continue Reading
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News
29 Jun 2023
Resume company builds non-biased generative AI feature
WorkStory used startup Armilla AI's AutoAlign platform. The platform tunes open source large language models and acts as a guardrail for non-open source ones. Continue Reading
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Answer
29 Jun 2023
Is it time to automate customer satisfaction surveys?
With automated customer surveys, organizations can get data in real time to improve their marketing, sales and customer service strategies. And AI's role is still growing. Continue Reading
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Definition
29 Jun 2023
cognitive computing
Cognitive computing is the use of computerized models to simulate the human thought process in complex situations where the answers might be ambiguous and uncertain. Continue Reading
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Tip
28 Jun 2023
Pros and cons of conversational AI in healthcare
Conversational AI platforms have well-documented drawbacks, but if they are regulated and used correctly, they can benefit industries such as healthcare. Continue Reading
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Tip
28 Jun 2023
How AI can help businesses circumvent inflation
AI can potentially help businesses avoid -- and even counteract -- inflation. Machine learning may be better at this than large language models. Continue Reading
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News
27 Jun 2023
New AWS service targets data security, genAI feature to come
The cloud provider's new service helps employees within organizations be more productive while securing their work. The vendor will add a generative AI feature in the future. Continue Reading
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News
26 Jun 2023
Databricks acquiring MosaicML to add more generative AI
The data lakehouse vendor's purchase of the generative AI vendor will enable customers to build and train language models specific to their needs by using their own data. Continue Reading
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Tutorial
23 Jun 2023
Learn by doing with these PowerShell regex examples
When you must find specific text in a large file, such as a system log, regular expressions can come to the rescue. Learn how to add this skill to your administrative arsenal. Continue Reading
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News
22 Jun 2023
AWS invests $100 million in new generative AI program
The Generative AI Innovation Center will connect AWS machine learning experts and data scientists with enterprises. Enterprises can also use AWS services to train and scale models. Continue Reading
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Tip
22 Jun 2023
Understand key MLOps governance strategies
Machine learning developers can speed up production of ML applications -- while avoiding risks to their organizations -- with an MLOps governance framework. Continue Reading
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Feature
22 Jun 2023
How different industries benefit from edge AI
From manufacturing to energy and healthcare, edge AI is promising to various industries. It brings data processing and analysis closer to data sources. Continue Reading
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Feature
21 Jun 2023
How AI changes quality assurance in tech
AI and automation have become more commonplace across business processes. In the tech industry, for example, the use of both can enhance quality assurance. Continue Reading
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Guest Post
20 Jun 2023
3 ways to use AI to improve employee experience
Technology like conversational AI and large language models can potentially help companies improve employee experience. Learn how HR leaders can use them. Continue Reading
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Feature
20 Jun 2023
Tribe 9 Foods uses digital twin technology from AI startup
The food manufacturer saves time and money by using the startup's technology to gain insight into what consumers think about products it has released or is considering releasing. Continue Reading
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Definition
14 Jun 2023
garbage in, garbage out (GIGO)
Garbage in, garbage out, or GIGO, refers to the idea that in any system, the quality of output is determined by the quality of the input. Continue Reading
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News
13 Jun 2023
Oracle plans to provide generative AI services with Cohere
Following Microsoft's strategy, the big tech vendor allied with a startup to get into the generative AI market. It plans to integrate the services with business applications Continue Reading