Data management strategies
Data is a corporate asset that helps make more-informed business decisions, improve marketing campaigns, optimize business operations and reduce costs. Learn data management strategies to ensure IT systems run business applications and provide analytical information that drives decision-making and strategic planning by corporate executives, business managers and end users.
Top Stories
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Feature
23 Dec 2024
Surging AI development will heighten focus on data in 2025
Without proper training, models and applications will fail. As a result, enterprises will pay increased attention to the information used to train artificial intelligence tools. Continue Reading
By- Eric Avidon, Senior News Writer
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Feature
23 Dec 2024
6 trends that shaped data management, analytics in 2024
The transformation of data platforms into AI development platforms and the rise of agentic AI were the top developments in data management and business intelligence. Continue Reading
By- Eric Avidon, Senior News Writer
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Tip
09 Jul 2024
Top 10 customer data privacy best practices
To ensure customer data remains secure and inaccessible to bad actors, organizations should implement best practices such as frequent data audits and employee trainings. Continue Reading
By- Sandra Mathis, Microsoft
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Definition
05 Jul 2024
What is master data management (MDM)?
Master data management (MDM) is a process that creates a uniform set of data on customers, products, suppliers and other business entities from different IT systems. Continue Reading
By- Craig Stedman, Industry Editor
- Jack Vaughan
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Tip
02 Jul 2024
5 SharePoint migration challenges and how to overcome them
A move to SharePoint Online from a legacy system can help organizations modernize their ECM strategies. Yet, customizations and poor planning often hinder implementation. Continue Reading
By- Reda Chouffani, Biz Technology Solutions
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News
02 Jul 2024
Databricks launches generative AI tools, including assistant
The vendor's assistant and automatically generated metadata descriptions together enable users to work with data using natural language and receive accurate outputs in response. Continue Reading
By- Eric Avidon, Senior News Writer
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Definition
02 Jul 2024
data structure
A data structure is a specialized format for organizing, processing, retrieving and storing data. Continue Reading
By- Scott Robinson, New Era Technology
- David Loshin, Knowledge Integrity Inc.
- Sarah Lewis
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Video
01 Jul 2024
An explanation of Worldcoin
The Worldcoin cryptocurrency uses iris scans to create unique digital identities. Continue Reading
By- Kaitlin Herbert, Content writer
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News
26 Jun 2024
SingleStore adds Iceberg integration, improved vector search
The data platform vendor's latest update targets GenAI development by enabling easier access to unstructured data, making searches more efficient and optimizing cloud consumption. Continue Reading
By- Eric Avidon, Senior News Writer
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News
26 Jun 2024
Oracle launches HeatWave GenAI to fuel AI development
The tech giant updated its database with new features aimed at simplifying model and application development cost-effectively, including in-database LLMs. Continue Reading
By- Eric Avidon, Senior News Writer
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News
20 Jun 2024
Actian goes to the edge with latest Zen database update
The data management and analytics vendor's embeddable database now includes streaming capabilities via support for Kafka and faster query times that enable decisions in real time. Continue Reading
By- Eric Avidon, Senior News Writer
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News
17 Jun 2024
Reltio targets trusted data with GenAI, prebuilt tools
The vendor's latest update adds new customer insight capabilities, including an AI assistant, and industry-specific tools all aimed at providing a trusted foundation for analysis. Continue Reading
By- Eric Avidon, Senior News Writer
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Definition
14 Jun 2024
enterprise search
Enterprise search is a type of software that lets users find data spread across organizations' internal repositories, such as content management systems, knowledge bases and customer relationship management (CRM) systems. Continue Reading
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News
14 Jun 2024
Anomalo unveils quality monitoring for unstructured data
The data quality specialist's capabilities will enable customers to monitor unstructured text to ensure the health of data used to inform analytics and AI models and applications. Continue Reading
By- Eric Avidon, Senior News Writer
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Definition
14 Jun 2024
What is data architecture? A data management blueprint
Data architecture is a discipline that documents an organization's data assets, maps how data flows through IT systems and provides a blueprint for managing data, as this guide explains. Continue Reading
By- Craig Stedman, Industry Editor
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13 Jun 2024
History and evolution of machine learning: A timeline
Machine learning's legacy dates from the early beginnings of neural networks to recent advancements in generative AI that democratize new and controversial ways to create content. Continue Reading
By- Ron Karjian, Industry Editor
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Definition
12 Jun 2024
data mesh
Data mesh is a decentralized data management architecture for analytics and data science. Continue Reading
By- Kinza Yasar, Technical Writer
- George Lawton
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Definition
12 Jun 2024
data protection impact assessment (DPIA)
A data protection impact assessment (DPIA) is a process designed to help organizations determine how data processing systems, procedures or technologies affect individuals' privacy and eliminate any risks that might violate compliance. Continue Reading
By- Cameron Hashemi-Pour, Site Editor
- Corinne Bernstein
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Tip
12 Jun 2024
Multi-cloud databases: How to deploy and manage them
Deploying databases on different cloud platforms offers various benefits. Here's a set of 10 best practices for building a multi-cloud database architecture. Continue Reading
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News
12 Jun 2024
New Databricks tools target AI quality, cost and security
The vendor's latest features aim to help customers improve model accuracy by securely developing compound systems that include multiple language models and RAG pipelines. Continue Reading
By- Eric Avidon, Senior News Writer
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Feature
11 Jun 2024
Qlik analytics suite helps cities combat climate change
The longtime BI and data integration vendor's tools enable C40 Cities, a climate leadership consortium of nearly 100 cities, to operationalize critical environmental data. Continue Reading
By- Eric Avidon, Senior News Writer
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News
06 Jun 2024
Databricks $1B-plus Tabular acquisition adds Iceberg support
The lakehouse specialist's latest purchase adds support for Apache Iceberg to its existing support for Delta Lake and is also a direct confrontation of rival Snowflake. Continue Reading
By- Eric Avidon, Senior News Writer
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Answer
06 Jun 2024
Data lake governance: Benefits, challenges and getting started
A data lake that isn't well governed might become more of a swamp. Explore the key benefits and challenges of data governance in a data lake, plus initial steps to take. Continue Reading
By- Anne Marie Smith, Ph.D., Alabama Yankee Systems, LLC
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Feature
06 Jun 2024
Qlik meets user needs with realistic approach to generative AI
With trusted data as a foundation, the longtime analytics and data integration vendor has been pragmatic in its creation of an environment that enables generative AI development. Continue Reading
By- Eric Avidon, Senior News Writer
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Definition
06 Jun 2024
RDBMS (relational database management system)
A relational database management system (RDBMS) is a collection of programs and capabilities that enable IT teams and others to create, update, administer and otherwise interact with a relational database. Continue Reading
By- Alexander S. Gillis, Technical Writer and Editor
- Kate Brush
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Definition
04 Jun 2024
data de-identification
Data de-identification is decoupling or masking data, to prevent certain data elements from being associated with the individual. Continue Reading
By- Stephen J. Bigelow, Senior Technology Editor
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Opinion
04 Jun 2024
Data readiness unlocks the potential of AI
AI models rely on data to function. Before implementing AI, make sure your data can support initiatives by evaluating its quality, accessibility, integration and governance. Continue Reading
By- Stephen Catanzano, Senior Analyst
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Enterprise Strategy Group
We provide market insights, research and advisory, and technical validations for tech buyers.
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News
04 Jun 2024
Snowflake demonstrates shift to AI with newest features
After a slow start to building an environment for developing AI applications, the vendor unveils new features that show it is catching up to its peers. Continue Reading
By- Eric Avidon, Senior News Writer
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Definition
04 Jun 2024
What is data preparation? An in-depth guide
Data preparation is the process of gathering, combining, structuring and organizing data for use in business intelligence, analytics and data science applications, as explained in this guide. Continue Reading
By- Craig Stedman, Industry Editor
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Definition
31 May 2024
graph database
A graph database, also referred to as a semantic database, is a software application designed to store, query and modify network graphs. Continue Reading
By- Alexander S. Gillis, Technical Writer and Editor
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Feature
30 May 2024
8 benefits of using big data for businesses
Big data is a great resource for driving smart business decisions and changes. Here are eight ways that the use of big data is improving how business gets done. Continue Reading
By- Donald Farmer, TreeHive Strategy
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Definition
28 May 2024
purchase intent
Purchase intent is the probability that a consumer will buy a product or service. Continue Reading
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Definition
28 May 2024
What is data management and why is it important? Full guide
Data management is the process of ingesting, storing, organizing and maintaining the data created and collected by an organization, as explained in this in-depth guide. Continue Reading
By- Craig Stedman, Industry Editor
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Tip
23 May 2024
Managing databases in a hybrid cloud: 10 key considerations
To manage hybrid cloud database environments, consider business and application goals, consistency, configuration management, synchronization, latency, security and stability. Continue Reading
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News
22 May 2024
Microsoft Fabric gets new generative AI tech, more openness
As the tech giant builds out its unified platform for data management and analytics, new tools address ease-of-use with AI and data unification with integrations. Continue Reading
By- Eric Avidon, Senior News Writer
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News
21 May 2024
Informatica adds AI assistant, GenAI development interface
The longtime data management vendor's new capabilities simplify use of its platform, enabling nontechnical users to work with its tools and making experts more efficient. Continue Reading
By- Eric Avidon, Senior News Writer
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News
15 May 2024
DBT Labs unveils AI assistant, more tools to transform data
The data transformation specialist's latest update includes new governance and metadata management capabilities as well as an AI-powered copilot for developer efficiency. Continue Reading
By- Eric Avidon, Senior News Writer
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News
13 May 2024
Startup partnerships at MIT Sloan event rev sales channels
Early-stage companies featured at MIT Sloan's annual CIO event tap partners to speed up technology deployment and broaden their offerings and distribution channels. Continue Reading
By- John Moore, Industry Editor
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News
13 May 2024
Alation adds automation to deal with exploding data volume
The data catalog specialist's Workflow Automation provides customers with bots and prebuilt workflows that aid data stewardship by automating repetitive data management tasks. Continue Reading
By- Eric Avidon, Senior News Writer
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News
10 May 2024
Data startups at MIT Sloan CIO event aim to fill tech gaps
Cleanlab, The Modern Data Company and Pyte seek to address data quality issues, metadata management and the perils of multiparty data collaboration, respectively. Continue Reading
By- John Moore, Industry Editor
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Tip
10 May 2024
Data profiling vs. data mining: Why you need both
Data mining and data profiling have different roles. Using one without the other is not an option for data management operations that want quality data and usable insights. Continue Reading
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News
08 May 2024
Databricks adds vector search, new LLM support to AI suite
The data lakehouse pioneer is targeting model accuracy with the GA of vector search capabilities that help customers find the data needed to train advanced analytics applications. Continue Reading
By- Eric Avidon, Senior News Writer
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News
07 May 2024
Dremio adds text-to-SQL tool, new partnerships to fuel GenAI
The latest update from the data lakehouse specialist includes text-to-SQL translation capabilities and new partnerships that help create an ecosystem for GenAI development. Continue Reading
By- Eric Avidon, Senior News Writer
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Tip
03 May 2024
Compare NoSQL database types in the cloud
NoSQL systems are increasingly common in the cloud. Read about the different types of NoSQL databases that are available from major cloud providers and other vendors. Continue Reading
By- Kurt Marko, MarkoInsights
- Craig Stedman, Industry Editor
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Tip
02 May 2024
Develop a backup KPI to improve performance
Key performance indicators help ensure that IT teams meet the needs of the business. A backup KPI demonstrates effective data protection to both customers and management. Continue Reading
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Feature
02 May 2024
What is a data protection officer (DPO) and what do they do?
Today's DPO must juggle technical, legal and collaborative skills in the shadow of more sophisticated data breaches, tougher data privacy laws and generative AI deployments. Continue Reading
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News
02 May 2024
MongoDB launches tools for developing generative AI apps
The database vendor's new capabilities include Atlas Stream Processing to enable real-time model updates and Atlas Search Nodes to handle advanced analytics workloads. Continue Reading
By- Eric Avidon, Senior News Writer
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News
02 May 2024
Oracle adds vector search capabilities to database platform
The tech giant's update features capabilities aimed at enabling users to operationalize unstructured data as well as bring AI to their data to avoid duplication and isolation. Continue Reading
By- Eric Avidon, Senior News Writer
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Feature
01 May 2024
12 top open source databases to consider
Open source databases are viable alternatives to proprietary ones. Here's information on 12 open source and source available technologies for weighing database options. Continue Reading
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News
30 Apr 2024
TigerGraph unveils GenAI assistant, introduces new CEO
Under the leadership of Hamid Azzawe, the graph database specialist's new copilot and platform update target new users beyond its historical base of academics and engineers. Continue Reading
By- Eric Avidon, Senior News Writer
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Definition
29 Apr 2024
data gravity
Data gravity is the ability of a body of data to attract applications, services and other data. Continue Reading
By- Scott Robinson, New Era Technology
- Ivy Wigmore
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Definition
29 Apr 2024
data set
A data set, also spelled 'dataset,' is a collection of related data that's usually organized in a standardized format. Continue Reading
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Tip
29 Apr 2024
The 5 components of a DataOps architecture
Reaping the benefits of DataOps requires good architecture. Use five core components to design a DataOps architecture that best fits organizational needs. Continue Reading
By- Vincent Granville, MLtechniques.com
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Tip
26 Apr 2024
AI boosts efficiency in data management
AI can automate tasks across every aspect of the data management process, enabling data teams to focus on models, not labeling and graphing. Continue Reading
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News
24 Apr 2024
AtScale adds semantic layer support for AI, GenAI models
The vendor's new platform update centers around decision-making flexibility, collaboration and community, and includes a metadata hub along with support for advanced applications. Continue Reading
By- Eric Avidon, Senior News Writer
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News
24 Apr 2024
Snowflake targets enterprise AI with launch of Arctic LLM
The data cloud vendor's open source LLM was designed to excel at business-specific tasks, such as generating code and following instructions, to enable enterprise-grade development. Continue Reading
By- Eric Avidon, Senior News Writer
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Tip
22 Apr 2024
Open source vs. proprietary database management
Open source and commercial databases are alternative options to help streamline data management processes. Examine the pros and cons of each approach. Continue Reading
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Definition
22 Apr 2024
data destruction
Data destruction is the process of destroying data stored on tapes, hard disks and other forms of electronic media so that it's completely unreadable and can't be accessed or used for unauthorized purposes. Continue Reading
By- Stephen J. Bigelow, Senior Technology Editor
- Kim Hefner, Managing Editor
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Definition
19 Apr 2024
data processing
Data processing refers to essential operations executed on raw data to transform the information into a useful format or structure that provides valuable insights to a user or organization. Continue Reading
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Definition
19 Apr 2024
Hadoop Distributed File System (HDFS)
The Hadoop Distributed File System (HDFS) is the primary data storage system Hadoop applications use. Continue Reading
By- Kinza Yasar, Technical Writer
- Linda Rosencrance
- Jack Vaughan
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Tip
17 Apr 2024
8 data protection challenges and how to prevent them
Businesses contend with a combination of issues spawned by data overload, privacy regulations, access rights, cyberattacks, cloud environments, generative AI and human error. Continue Reading
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Definition
16 Apr 2024
What is a cloud database? An in-depth cloud DBMS guide
A cloud database is an organized and managed collection of data in an IT system that resides on a public, private or hybrid cloud computing platform. Continue Reading
By- Craig Stedman, Industry Editor
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Tip
15 Apr 2024
Data protection vs. security vs. privacy: Key differences
Data protection, privacy and security might look alike but their differences can make or break a comprehensive compliance program to collect, manage, access, erase and secure data. Continue Reading
By- Stephen J. Bigelow, Senior Technology Editor
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Definition
15 Apr 2024
database as a service (DBaaS)
Database as a service (DBaaS) is a cloud computing managed service offering that provides access to a database without requiring the setup of physical hardware, the installation of software or the need to configure the database. Continue Reading
By- Alexander S. Gillis, Technical Writer and Editor
- Craig S. Mullins, Mullins Consulting
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Definition
15 Apr 2024
data classification
Data classification is the process of organizing data into categories that make it easy to retrieve, sort and store for future use. Continue Reading
By- Cameron Hashemi-Pour, Site Editor
- Garry Kranz
- Laura Fitzgibbons
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Definition
11 Apr 2024
data protection as a service (DPaaS)
Data protection as a service (DPaaS) involves managed services that safeguard an organization's data. Continue Reading
By -
Tip
10 Apr 2024
How storage migration tools can help enterprises
Storage migrations are common but can be challenging. But enterprises don't have to go it alone. Tools can aid the many different kinds of migrations and their circumstances. Continue Reading
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News
10 Apr 2024
Collibra launches AI Governance, unveils GenAI capabilities
The vendor's AI Governance suite enables users to ensure the quality and security of AI models while new GenAI features let them automate data quality and governance. Continue Reading
By- Eric Avidon, Senior News Writer
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Tip
10 Apr 2024
Cloud database security: Best practices, challenges and threats
If your company is using a cloud database, it's critical to stay on top of security. Review the security features offered by top cloud providers, plus some best practices. Continue Reading
By- Dave Shackleford, Voodoo Security
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Definition
09 Apr 2024
spatial data
Spatial data is any type of data that directly or indirectly references a specific geographical area or location. Continue Reading
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Definition
08 Apr 2024
backup storage device
A backup storage device is a hardware component for storing copies of data. Continue Reading
By- Robert Sheldon
- Kinza Yasar, Technical Writer
- Garry Kranz
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News
04 Apr 2024
Coalesce raises $50M to expand data transformation platform
The startup's new funding is a vote of confidence from investors given how difficult it has been for technology vendors to secure financing over the past two years. Continue Reading
By- Eric Avidon, Senior News Writer
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News
04 Apr 2024
Aerospike raises $114M to fuel database innovation for GenAI
The vendor will use the funding to develop added vector search and storage capabilities as well as graph technology, both of which can be used to train generative AI models. Continue Reading
By- Eric Avidon, Senior News Writer
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Definition
02 Apr 2024
serverless database
A serverless database is a type of cloud database that is fully managed for an organization by a cloud service provider and runs on demand as needed to support applications. Continue Reading
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Tip
02 Apr 2024
Top 10 industry use cases for vector databases
Vector database popularity is rising as generative AI use increases across all industries. Here are 10 top use cases for vector databases that generate organizational value. Continue Reading
By- Donald Farmer, TreeHive Strategy
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Definition
02 Apr 2024
data analytics (DA)
Data analytics (DA) is the process of examining data sets to find trends and draw conclusions about the information they contain. Continue Reading
By- Kinza Yasar, Technical Writer
- Craig Stedman, Industry Editor
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News
01 Apr 2024
Vector search and storage key to AWS' database strategy
The tech giant is prioritizing vector search and storage, adding the capabilities to its data storage tools so customers can use them with language models to build AI applications. Continue Reading
By- Eric Avidon, Senior News Writer
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Definition
29 Mar 2024
RFM analysis (recency, frequency, monetary)
RFM analysis is a marketing technique used to quantitatively rank and group customers based on the recency, frequency and monetary total of their recent transactions to identify the best customers and perform targeted marketing campaigns. Continue Reading
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News
27 Mar 2024
New Databricks open source LLM targets custom development
The data platform vendor's new language model was designed to provide open source users with AI development capabilities similar to those provided by closed source models. Continue Reading
By- Eric Avidon, Senior News Writer
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Feature
26 Mar 2024
Different types of database management systems explained
The various types of database software come with advantages, limitations and optimal uses that prospective buyers should be aware of before choosing a DBMS. Continue Reading
By- Craig S. Mullins, Mullins Consulting
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Feature
26 Mar 2024
6 data privacy challenges and how to fix them
Fragmented data protection laws, technology disruptions, AI adoption, data governance and consumer trust are among the complex issues confronting businesses in need of remedies. Continue Reading
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Tip
26 Mar 2024
8 top enterprise search engines
Whether an organization wants to improve its internal or external search strategies, an enterprise search engine can help users find information and protect data more easily. Continue Reading
By- Christine Campbell, The Alpha Content Company
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Opinion
25 Mar 2024
Trusted data is the foundation of data-driven decisions, GenAI
Any organization that wants to drive decision-making with data or use generative AI won't succeed without understanding how to cultivate trusted data. Continue Reading
By- Stephen Catanzano, Senior Analyst
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Enterprise Strategy Group
We provide market insights, research and advisory, and technical validations for tech buyers.
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Tip
22 Mar 2024
How to build a data protection policy, with template
Enterprises can't afford to operate without a sound data protection policy that specifies business goals, stakeholders, regulatory obligations, data classifications and access. Continue Reading
By- Stephen J. Bigelow, Senior Technology Editor
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News
21 Mar 2024
Databricks acquisition of Lilac targets GenAI development
The data platform vendor's latest purchase expands its generative AI development capabilities by adding improved access to unstructured data that can be used to train models. Continue Reading
By- Eric Avidon, Senior News Writer
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Definition
21 Mar 2024
big data management
Big data management is the organization, administration and governance of large volumes of both structured and unstructured data. Continue Reading
By- Cameron Hashemi-Pour, Site Editor
- Craig Stedman, Industry Editor
- Melanie Luna, TechTarget
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Definition
21 Mar 2024
big data
Big data is a combination of structured, semi-structured and unstructured data that organizations collect, analyze and mine for information and insights. Continue Reading
By- Cameron Hashemi-Pour, Site Editor
- Bridget Botelho, Editorial Director, News
- Stephen J. Bigelow, Senior Technology Editor
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Tip
21 Mar 2024
Use these 10 steps to successfully build your data culture
Building a data culture starts at the top level of any organization. These 10 steps can help guide leadership through the key aspects any data culture needs to succeed. Continue Reading
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Tip
20 Mar 2024
Clean data is the foundation of machine learning
Clean data is crucial to achieving accurate, consistent and thorough machine learning models. With the right prep techniques, teams can improve data quality and model outcomes. Continue Reading
By- Donald Farmer, TreeHive Strategy
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News
19 Mar 2024
Confluent adds support for Apache Flink, unveils update
The streaming specialist has added a managed service for the popular open source compute layer so customers can use the tools of their choice to develop a data ecosystem. Continue Reading
By- Eric Avidon, Senior News Writer
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News
19 Mar 2024
Redpanda serverless streaming option targets cost control
The real-time data management specialist's new serverless platform enables customers to pay only for the compute power they use, which helps predict and manage spending. Continue Reading
By- Eric Avidon, Senior News Writer
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Definition
19 Mar 2024
data modeling
Data modeling is the process of creating a simplified visual diagram of a software system and the data elements it contains, using text and symbols to represent the data and how it flows. Continue Reading
By- Alexander S. Gillis, Technical Writer and Editor
- Craig Stedman, Industry Editor
- Jack Vaughan
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Tip
18 Mar 2024
On-premises vs. cloud data warehouses: Pros and cons
Data warehouses increasingly are being deployed in the cloud. But both on-premises and cloud data warehouses have pluses and minuses to consider, as explained here. Continue Reading
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Definition
15 Mar 2024
data engineer
A data engineer is an IT professional whose primary job is to prepare data for analytical or operational uses. Continue Reading
By- Alexander S. Gillis, Technical Writer and Editor
- Ben Lutkevich, Site Editor
- Jack Vaughan
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Tip
15 Mar 2024
Cloud DBA: How cloud changes database administrator's role
Cloud databases change the duties and responsibilities of database administrators. Here's how the job of a cloud DBA differs from what an on-premises one does. Continue Reading
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News
14 Mar 2024
Databricks partners with Mistral AI to aid GenAI development
The data cloud vendor joins Microsoft and Snowflake in partnering with -- and investing in -- the startup to provide customers with access to Mistral's open source language models. Continue Reading
By- Eric Avidon, Senior News Writer
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Definition
13 Mar 2024
big data as a service (BDaaS)
Big data as a service (BDaS) is the delivery of data platforms and tools by a cloud provider to help organizations process, manage and analyze large data sets so they can generate insights to improve business operations and gain a competitive advantage. Continue Reading
By- Cameron Hashemi-Pour, Site Editor
- Craig Stedman, Industry Editor
- Rachel Lebeaux
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News
12 Mar 2024
Snowflake boosting its commitment to AI, including GenAI
Recent moves, including the appointment of a new CEO and the formation of a new partnership, are representative of the vendor's heightened focus on artificial intelligence. Continue Reading
By- Eric Avidon, Senior News Writer
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Feature
11 Mar 2024
Should you run your database on premises or in the cloud?
Use of cloud databases is surging, but there are still reasons for on-premises ones. Here's a comparison of cloud and local database architectures to help you choose. Continue Reading
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Definition
11 Mar 2024
asynchronous replication
Asynchronous replication is a store-and-forward approach to data backup and protection. Continue Reading
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News
11 Mar 2024
Alation platform update targets building a data culture
New business lineage and data discovery capabilities aimed at helping customers develop an enterprise-wide data culture are included in the data catalog specialist's latest update. Continue Reading
By- Eric Avidon, Senior News Writer
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News
11 Mar 2024
Ocient raises $49.4M in funding to fuel development, growth
The data platform vendor plans to use the new financing for product development and to fund sales and marketing efforts as it moves into its growth phase. Continue Reading
By- Eric Avidon, Senior News Writer