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FTC's Click to Cancel movement likely here to stay

The FTC's Click to Cancel plan has staying power because numerous states are involved in the movement.

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The top 15 event marketing tools

Marketers rely on a combination of tools, such as CRM systems and marketing automation platforms, to manage events. Top tools include Salesforce, ActiveCampaign and Eventbrite.

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7 video marketing challenges and how to overcome them

Video marketing can require special equipment and know-how. Yet, smartphones, AI and social media have made it more accessible to the average marketer.

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AWS adds to Amazon Q in Connect, AI IVR, chat credit card

AWS drops a big re:Invent update for Amazon Connect, including basic marketing functionality from the contact center side of CX.

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Customer Experience Basics

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    5 common malvertising examples

    Malvertising is relatively new in the world of cyberthreats and can be the hardest to spot. Here are five examples of these malicious ads.

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    virtual assistant

    An AI assistant, or digital assistant, is software that uses artificial intelligence to understand natural language voice commands and complete tasks for the user.

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    What is a chief experience officer (CXO)?

    A chief experience officer (CXO) is an executive in the C-suite who ensures positive interactions with an organization's customers.

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