Tips

Tips

• Omnichannel data at core of new commerce offerings

  SAP's Beyond CRM initiative and Salesforce's Commerce Cloud are going after customer data silos and trying to create a truly omnichannel picture.  Continue Reading

• Salesforce AI touts intelligence for everyone

  Salesforce AI has come to the fore with Einstein, its intelligence application. The CRM provider attempts to round out its portfolio with this accessible AI addition.  Continue Reading

• Microsoft may bring location-based marketing to Office 365

  It's still early days for location-based marketing, but recent integrations and acquisitions by Microsoft indicate it has LBM on its roadmap.  Continue Reading

• How Salesforce Health Cloud changes patient care

  Salesforce Health Cloud gives healthcare providers access to patient data, including medical treatments and care plans, to improve care plans -- and it does this securely. Here's how.  Continue Reading

• Can Salesforce AI with Einstein catch the next AI wave?

  Salesforce Einstein is the next installment of intelligent sales, marketing and service systems -- but this is one of numerous Salesforce acquisitions. How will it fare?  Continue Reading

• Crafting your mobile app strategy is like online dating

  Your mobile app strategy should accommodate both newer prospects who haven't developed loyalty and long-standing customers who are ready to download an app.  Continue Reading

• Salesforce rallies in retail with purchase of Demandware e-commerce

  Now that Salesforce has purchased Demandware, it's positioned to compete with vendors like Oracle and even Amazon for market share.  Continue Reading

• Four features of contact center evolution

  Contact center evolution is explored through four key features, identifying how contact centers have changed through the past, present and future.  Continue Reading

• In customer personalization, explicit data matters

  By utilizing explicit data, companies can increase brand engagement and enhance the customer journey through customer personalization.  Continue Reading

• Understanding Salesforce App Cloud licensing

  Salesforce App Cloud opens important doors to building new functionality into Salesforce. But it's important to read the fine print on licensing options.  Continue Reading

• Consumers still waiting for Godot on personalized marketing?

  Personalized messaging can be an invaluable tool for marketers. Unfortunately, these marketing campaigns aren't living up to their potential, according to consumers.  Continue Reading

• How Salesforce1 app promotes mobility in sales and service

  The Salesforce1 app has brought new productivity and efficiency to mobile workers' tasks by allowing them to update and access customer account records and enabling on-site sales.  Continue Reading

• Can Salesforce Wave answer data integration challenges?

  Like other products, Salesforce Wave promises to make it easy to stitch together data silos. Is data integration as easy as it sounds? An expert offers some insight.  Continue Reading

• Mobile marketing strategy isn't a bolt-on to existing strategy

  Too often, companies falter in their marketing strategies by tacking mobility onto what they already do. Instead, you should create 'mobile moments.'  Continue Reading

• Handling unwieldy data with Salesforce Wave Analytics

  With sales teams struggling to access and consume data, Salesforce Wave Analytics promises ease of use and accessibility.  Continue Reading

• Despite cloud-based CRM success, data silo issues remain

  While cloud-based CRM tools are making inroads in bridging data silos, smaller, niche tools are becoming more necessary to solve data management challenges.  Continue Reading

• CRM marketplace could undergo new competition

  While the CRM market has long been dominated by a small cohort of established providers, new niche players could shake up the landscape.  Continue Reading

• Despite spruce-up, is the Salesforce Lightning UI fully baked?

  Salesforce Lightning UI was updated this fall, enabling even greater ease of use, but pain points still exist in the platform.  Continue Reading

• Wearable technologies still need to hit their enterprise stride

  Wearable technologies represent a $7 billion industry, but they haven’t yet made their stake in the ground for knowledge workers.  Continue Reading

• Enterprise video metrics a must to measure success

  Increasingly, companies have turned to video for customer service, product demos and branding. But they need to measure success with enterprise video metrics.  Continue Reading

• CRM documentation paves way to successful release management

  As companies use a CRM system in the wild, they need to be able to make tweaks, and those changes need to be well-documented.  Continue Reading

• Sales management software helps teams get a jump on leads

  As customers become more knowledgeable about products, sales reps can't just rely on the gift of gab. Today they need sales management software that help target people who are ready to bite.  Continue Reading

• Enhancing customer engagement strategy through a mobile experience

  Consumers use mobile devices constantly. Marketers can capitalize on this by developing a rich, engaging mobile experience to drive sales.  Continue Reading

• Has Microsoft cloud strategy evolved?

  Microsoft is trying to lead customers to the cloud with hybrid offerings, such as Microsoft Dynamics CRM. But will that succeed?  Continue Reading

• CRM skills training essential for system management

  The right CRM training is crucial to the management and development of a CRM system. Make sure your staff has the right CRM skills to survive.  Continue Reading

• Salesforce vs. Microsoft Dynamics: Why I choose Salesforce

  While Salesforce can be more costly than Microsoft Dynamics, ease of use and a healthy ecosystem of support can make it a persuasive choice.  Continue Reading

• Improving data quality with better CRM system design

  If your CRM system isn't designed for ease of data entry, it can undermine data analysis and decision making. Here's how to promote cleaner data.  Continue Reading

• Want to get into mobile marketing? Know your customer

  In this book excerpt, author and industry watcher Chuck Martin shows how customers' mobile behaviors should dictate companies' marketing strategies.  Continue Reading

• Are marketing automation tools the greatest asset in the sales arsenal?

  The more your sales reps know about prospects, the faster they can close deals. Here's why marketing automation tools deliver real sales intelligence.  Continue Reading

• Customer data integration needs strategy to derive meaning

  Your approach to customer data integration needs to be guided by another strategy to determine which information is relevant.  Continue Reading