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How to build a customer service plan, with a template

Crafting a customer service plan is a key step to improving customer satisfaction and building loyalty for an organization.

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Video marketing SEO: How to rank on search engines

Videos can improve SEO, but only if they add value to the page. Explore five tips, such as optimizing thumbnails, to help marketers create videos that improve search ranking.

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Chief experience officer role evolves with new technologies

Are you a futurist? The CXO role might be for you.

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Oracle Cloud Sales users get GenAI agents at no extra cost

The new AI features provide sales force automation and time-savers similar to what competitors have added.

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Customer Experience Basics

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    Understanding the 3 types of CRM systems

    To get the most out of a CRM system, organizations must decide whether an operational, analytical or collaborative CRM system is right for them.

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    What is high-touch customer service?

    High-touch customer service is a category of contact center interaction that requires human interaction.

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    What is CRM (customer relationship management)?

    CRM (customer relationship management) is the combination of practices, strategies and technologies that companies use to manage and analyze customer interactions and data throughout the customer lifecycle.

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