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How to avoid and remove malvertising

Malvertising is an up-and-coming cybersecurity threat, but marketing and IT teams alike can take several important steps to avoid and remove this threat.

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SAP infuses retail shopping with generative AI

GenAI in SAP's shopping assistant gives store employees and consumers an easier way to find what they need.

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Salesforce's 2024 acquisitions reveal a mature M&A strategy

After two years of minimal big or small purchases, 2024 was the year of Salesforce's most cohesive and mature mergers and acquisitions strategy so far.

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Generative AI in CX promises benefits, but obstacles remain

Generative AI promises to boost efficiency in CX, but businesses face adoption and compliance hurdles.

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