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Why are loyalty programs important?

Loyalty programs can help organizations retain their most valuable customers with special offers. They can also gather useful marketing data, increase referrals and more.

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Tariffs and CX: Hold on to customers during an economic storm

Delivering excellent customer experience is a tough job on regular days. Now add rising prices because of tariffs.

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AI provides foundation for Atlassian customer service app

Atlassian will enter the world of customer service by extending its current internal ticketing tool to its users' customers.

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How do green marketing and sustainable marketing differ?

Many organizations use green and sustainable marketing to build trust with consumers. Green marketing focuses on the environment, whereas sustainable marketing is broader.

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