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How cohort analysis improves marketing decisions
Data scientist Arun Prem Sanker explains how cohort analysis can improve segmentation, retention, personalization and customer lifetime value.
News
SAP rolls out customer experience AI agents, assistants
SAP woos users with more tools to plug customer experience into back-end ERP data.
Evaluate
Answer engines put marketing tools on notice
Answer engines are changing how buyers find info, shifting marketing software beyond SEO and campaigns into brand interpretation, data synthesis and AI decisions.
Manage
AI should remove friction, not agents, from contact centers
No, AI will not fully replace contact center agents. Human, voice-based customer conversations that are transcribed are becoming a data gold mine for organizations.
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Marketing & Sales News
ServiceNow's Autonomous CRM takes aim at Salesforce
ServiceNow adds CRM and marketing automation features to its stack.
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E-Commerce Evaluate
Augmented reality CX adoption still in its early stages
The enterprise adoption of AR in CX is limited because of key obstacles, including system integration issues, budgeting structures and tech standardization glitches.
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Customer Service & Contact Center Manage
AI should remove friction, not agents, from contact centers
No, AI will not fully replace contact center agents. Human, voice-based customer conversations that are transcribed are becoming a data gold mine for organizations.
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Customer Experience Management News
SAP rolls out customer experience AI agents, assistants
SAP woos users with more tools to plug customer experience into back-end ERP data.
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Customer Data Management Problem Solve
How cohort analysis improves marketing decisions
Data scientist Arun Prem Sanker explains how cohort analysis can improve segmentation, retention, personalization and customer lifetime value.
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CRM Tools & Strategy
AI pricing is turning into a software management problem
As vendors embed AI into products, bundle it into suites and add orchestration layers, enterprises are finding AI harder to price, isolate and manage.
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Hyperautomation
Create a Powerful, Unified Experience with Hyperautomation and Low-Code
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HR Solutions
Reinvent new ways to work across the enterprise with ServiceNow Employee Workflows
Learn how to increase employee satisfaction by making it easy for employees to get the HR services they need with ServiceNow solutions.
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Transform Your Organization With Modern and Resilient IT Services
Learn how ServiceNow’s IT solutions can help your organization seize the upside of operational resilience and raise employee agility.
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Answer engines put marketing tools on notice
Answer engines are changing how buyers find info, shifting marketing software beyond SEO and campaigns into brand interpretation, data synthesis and AI decisions.
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12 generative AI tools for marketing and sales teams
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How AI reshapes upselling in customer experience platforms
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How agentic AI modernizes outbound sales campaigns
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Problem Solve
How cohort analysis improves marketing decisions
Data scientist Arun Prem Sanker explains how cohort analysis can improve segmentation, retention, personalization and customer lifetime value.
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How to centralize customer interaction data in one platform
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How contact centers detect and prevent fraud
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IT's budgetary nightmare: Tech buyers face AI pricing variance
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Manage
AI should remove friction, not agents, from contact centers
No, AI will not fully replace contact center agents. Human, voice-based customer conversations that are transcribed are becoming a data gold mine for organizations.
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Fix the service path before you optimize it with AI
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10 essential skills for modern contact center agents
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5 customer journey phases businesses should understand
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Customer Experience Basics
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Get Started
Top methods for collecting customer feedback
Businesses should collect customer feedback to address customer issues and create positive experiences. AI tools can help show deeper insights into customer sentiment.
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Get Started
Understand, optimize and track customer journey touchpoints
Customer journey touchpoints enable businesses to create excellent customer experience and drive long-lasting customer loyalty -- if understood and optimized properly.
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Get Started
How to choose a customer data platform in 5 steps
Choosing a customer data platform starts with more than features. Learn how to evaluate CDP goals, integrations, governance and costs before you buy.
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The history and evolution of CRM
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The evolution of chatbots and generative AI
Vendor Resources
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News
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Customer experience management
SAP rolls out customer experience AI agents, assistants
SAP woos users with more tools to plug customer experience into back-end ERP data.
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Customer experience management
Twilio revamps, updates customer engagement platform
The next-generation platform comes after a couple of years of soul-searching at Twilio.
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Marketing and sales
ServiceNow's Autonomous CRM takes aim at Salesforce
ServiceNow adds CRM and marketing automation features to its stack.
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