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10 ideas for a post-cookies marketing strategy

Tracking customers without third-party cookies may concern businesses. However, all organizations are in the same position. Marketers should consider these alternatives.

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9 omnichannel marketing platforms to consider

To reach customers consistently on any platform, marketing teams should embrace omnichannel marketing. These software options can help marketers in any industry boost their reach.

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12 top contact center platforms of 2024

Which came first: the evolution of the contact center or the evolution of its supporting software? It's the old chicken-and-egg debate. Either way, AI is the catalyst.

Adtech, regulators react to Google's third-party cookie reversal

Following many delays and an alternative still in development, Google has relented to advertisers on the timing of depreciating third-party cookies.

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Customer Experience Basics

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    What are virtual agents and how are they being used?

    A virtual agent -- sometimes called an intelligent virtual agent (IVA) -- is a software program or cloud service that uses artificial intelligence (AI) technologies, such as machine learning (ML) and natural language processing (NLP) to provide ...

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    What is first call resolution (FCR)?

    First call resolution (FCR) is when contact center agents properly address a customer's needs the first time they call so there is no need for the customer to follow up with a second call.

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    What is the law of diminishing returns?

    The law of diminishing returns is an economic principle stating that as investment in a particular area increases, the rate of profit from that investment, after a certain point, can't continue to increase if other variables remain at a constant.

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