Customer data management
Customer data management includes monitoring data integrity, privacy and security for CRM platforms and, for some organizations, separate customer data platforms while maintaining updated, compliance customer records across sales, marketing service and e-commerce operations.
Top Stories
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News
06 Feb 2025
Chief experience officer role evolves with new technologies
Are you a futurist? The CXO role might be for you. Continue Reading
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News
31 Jan 2025
Oracle Cloud Sales users get GenAI agents at no extra cost
The new AI features provide sales force automation and time-savers similar to what competitors have added. Continue Reading
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News
15 Aug 2016
Inside Ted Cruz's presidential campaign management software strategy
Sen. Ted Cruz didn't clinch the Republican nomination, but not for lack of technology. Campaign management software on Salesforce tracked donations, volunteers and voters. Continue Reading
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Feature
05 Aug 2016
Accenture serves up data for all via Salesforce Wave analytics
Accenture rolled out Wave analytics along with other Salesforce tools to 25,000 users within five months. Though the project moved quickly, it's also being done carefully. Continue Reading
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Podcast
27 Jun 2016
Microsoft buys LinkedIn database for treasure trove of CRM contacts
Microsoft bought the LinkedIn database. How will the professional contacts data enhance existing information in Dynamics CRM? Continue Reading
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Feature
31 Mar 2016
Is user adoption of Salesforce Analytics Cloud the next wave?
Salesforce Wave filled an analytics void when it was released -- but there are caveats. Learn more about the benefits and challenges of moving to Salesforce Analytics Cloud. Continue Reading
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News
24 Feb 2016
Users discontent with data insights from analytics apps
Companies use analytics apps to derive meaningful data insights, but survey results indicate they are discontented with their BI tools. Can Salesforce Analytics Cloud fill the void? Continue Reading
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Tip
16 Dec 2015
Handling unwieldy data with Salesforce Wave Analytics
With sales teams struggling to access and consume data, Salesforce Wave Analytics promises ease of use and accessibility. Continue Reading
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Tip
02 Dec 2015
Despite cloud-based CRM success, data silo issues remain
While cloud-based CRM tools are making inroads in bridging data silos, smaller, niche tools are becoming more necessary to solve data management challenges. Continue Reading
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Answer
05 Nov 2015
What does Salesforce Lightning, Wave enable for users?
Salesforce's latest upgrades to its Lightning and Wave platforms show that the cloud CRM company is trying to bring analytics closer to the individual user. Continue Reading
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News
14 Sep 2015
Will Salesforce Wave Analytics' upgrade be persuasive for users?
After a year on the market, Salesforce Wave, the BI platform, gets an upgrade. But there are continuing question marks about its value. Continue Reading
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Podcast
14 Sep 2015
Challenges hinder Salesforce Lightning, Wave adoption
One year after they were released, users are looking before they leap into Salesforce Lightning and Salesforce Wave. What is crimping adoption? Continue Reading
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News
18 Jun 2015
Salesforce releases Wave Analytics Apps and Sales Wave Analytics
Wave Analytics Apps, the latest offering from Salesforce, makes crunching the numbers easier through tighter integration with Salesforce 1. Continue Reading
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Tip
11 Jun 2015
Enterprise video metrics a must to measure success
Increasingly, companies have turned to video for customer service, product demos and branding. But they need to measure success with enterprise video metrics. Continue Reading
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Tip
10 Jun 2015
CRM documentation paves way to successful release management
As companies use a CRM system in the wild, they need to be able to make tweaks, and those changes need to be well-documented. Continue Reading
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News
28 May 2015
Salesforce ties Wave analytics tool to big data platforms
Salesforce is getting more involved in big data analytics, with new partnerships that open up its cloud-based Wave analytics technology to Hadoop and other big data systems. Continue Reading
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Guide
17 Mar 2015
CRM leadership: Buying, managing and running a system
Implementing a CRM system is more than just buying software. Executives need to tap into their leadership skills to select the right CRM system and ensure that it brings the desired benefits to the organization. Continue Reading
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Tip
02 Mar 2015
CRM skills training essential for system management
The right CRM training is crucial to the management and development of a CRM system. Make sure your staff has the right CRM skills to survive. Continue Reading
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News
10 Feb 2015
Customer data becomes the turf for companies' competitive advantage
Corporations are using customer data to gain a competitive edge in the market, but new analytics technologies pose privacy downsides. Continue Reading
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Tip
02 Feb 2015
Improving data quality with better CRM system design
If your CRM system isn't designed for ease of data entry, it can undermine data analysis and decision making. Here's how to promote cleaner data. Continue Reading
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Podcast
16 Jan 2015
BPM backbone builds new paths to customer engagement
Pega, a business process management software forerunner, is using BPM to deliver new customer engagement and CRM software for its customers. Continue Reading
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Feature
18 Apr 2014
A 360-degree view of customers requires better data analytics
Companies want to use better data analytics to get a more comprehensive understanding of their customers. But today's reality suggests that is in the distant future. Continue Reading
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Feature
14 Mar 2012
Desktop analytics: A game changer for contact centers, back offices
Expert Donna Fluss says companies should consider a new type of analytics -- desktop analytics -- to accurately provide feedback on the contact center and the back office. Continue Reading
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News
29 Nov 2011
Customer experience analytics: Separating hype from fact
SearchCRM expert Donna Fluss compares the latest types of customer experience analytics applications. Continue Reading