Evaluate

Evaluate

Weigh the pros and cons of technologies, products and projects you are considering.

• Salesforce Einstein still on its way to personalization perfection

  The artificial intelligence platform Einstein can help organizations mine data for leads and direct targeted marketing at customers. But there are some things it can't do yet. Continue Reading

• Salesforce AI touts intelligence for everyone

  Salesforce AI has come to the fore with Einstein, its intelligence application. The CRM provider attempts to round out its portfolio with this accessible AI addition. Continue Reading

• How Salesforce Health Cloud changes patient care

  Salesforce Health Cloud gives healthcare providers access to patient data, including medical treatments and care plans, to improve care plans -- and it does this securely. Here's how. Continue Reading

• Salesforce acquisition spree continues unabated

  Salesforce has been on a fast and furious buying spree since December 2015 with no sign of a letup. Continue Reading

• NetSuite acquisition may fill out pieces of CRM puzzle for Oracle

  The CRM market has undergone another shift with Oracle's acquisition of NetSuite. Whither NetSuite's fate? Continue Reading

• Accenture serves up data for all via Salesforce Wave analytics

  Accenture rolled out Wave analytics along with other Salesforce tools to 25,000 users within five months. Though the project moved quickly, it's also being done carefully.Continue Reading

• Customer experience gathers steam with IoT analytics

  Companies are moving from gut feel to rely on scientific tools, such as IoT analytics data, to develop customer experience strategy.Continue Reading

• Salesforce rallies in retail with purchase of Demandware e-commerce

  Now that Salesforce has purchased Demandware, it's positioned to compete with vendors like Oracle and even Amazon for market share.Continue Reading

• Understanding Salesforce App Cloud licensing

  Salesforce App Cloud opens important doors to building new functionality into Salesforce. But it's important to read the fine print on licensing options.Continue Reading

• Salesforce Sales Cloud closes the data sharing gap

  Salespeople live and die by the close. Closing a sale can be an art form, but there's far more to sealing a deal than artistry. Purchase decisions are based increasingly more on customer experience than product and price. And as competition for ...Continue Reading

• How Salesforce1 app promotes mobility in sales and service

  The Salesforce1 app has brought new productivity and efficiency to mobile workers' tasks by allowing them to update and access customer account records and enabling on-site sales.Continue Reading

• Predictive marketing analytics illuminates best sales leads

  Being able to foretell the future would make a lot of people's jobs easier. Teachers would know which students are going to struggle on a test and could offer them extra attention, doctors could identify health problems before patients get sick and ...Continue Reading

• Is user adoption of Salesforce Analytics Cloud the next wave?

  Salesforce Wave filled an analytics void when it was released -- but there are caveats. Learn more about the benefits and challenges of moving to Salesforce Analytics Cloud.Continue Reading

• Sales intelligence tools prevent tone-deaf sales efforts

  Sales intelligence tools are helping sales teams home in on truly valuable prospects, rather than waste time on duds. But they require some culture change.Continue Reading

• Handling unwieldy data with Salesforce Wave Analytics

  With sales teams struggling to access and consume data, Salesforce Wave Analytics promises ease of use and accessibility.Continue Reading

• Customer sales can hinge on landing the best CRM tool

  So you want to enhance and improve your company's customer engagement success rate? The right customer relationship management tool can make the difference. Before selecting the best CRM tool, you'll need to establish which product features are most...Continue Reading

• Despite spruce-up, is the Salesforce Lightning UI fully baked?

  Salesforce Lightning UI was updated this fall, enabling even greater ease of use, but pain points still exist in the platform.Continue Reading

• What to expect from the Salesforce Sales Cloud platform

  Salesforce Sales Cloud is a CRM platform featuring a number of sales and CRM tools, which help businesses of all sizes manage their B2B and B2C engagement and sales strategies.Continue Reading

• LBS powers personalized intranet design

  Frustrated by its needle-in-a-haystack approach to locating pertinent corporate info, Citrix geared its intranet to specific employee needs worldwide.Continue Reading

• One company's plan for a comprehensive multichannel strategy

  Companies are constantly flooded with customer information across multiple media channels, including websites, mobile apps, social media and blogs. The key to improved service and sales is to tie together all of these sources of information into one...Continue Reading

• Challenges hinder Salesforce Lightning, Wave adoption

  One year after they were released, users are looking before they leap into Salesforce Lightning and Salesforce Wave. What is crimping adoption?Continue Reading

• Keep consumers close with mobile location-based services

  When stores first began setting up websites, customers suddenly had more flexibility. They could compare prices and make purchases without ever leaving the house. But the online experience didn't replace the in-store experience. And now tools like ...Continue Reading

• Wearable technologies still need to hit their enterprise stride

  Wearable technologies represent a $7 billion industry, but they haven’t yet made their stake in the ground for knowledge workers.Continue Reading

• Zoho CRM platform overview

  Zoho's cloud-based CRM platform helps businesses manage the key aspects of their customer engagement strategies.Continue Reading

• Social customer service needs to be integrated with larger business

  For social customer service to be effective, it needs to be integrated with other aspects of the business, including sales, marketing and product development.Continue Reading

• Salesforce releases Wave Analytics Apps and Sales Wave Analytics

  Wave Analytics Apps, the latest offering from Salesforce, makes crunching the numbers easier through tighter integration with Salesforce 1.Continue Reading

• Have customer-centric processes arrived in the contact center?

  It's been a long journey, but are companies finally ready to incorporate customer-centric processes into their contact center operations?Continue Reading

• Are Microsoft customers cooling on cloud concerns?

  As cloud platforms mature and become more mainstream, on-the-fence Microsoft users are taking another look at adopting them.Continue Reading

• Has Microsoft cloud strategy evolved?

  Microsoft is trying to lead customers to the cloud with hybrid offerings, such as Microsoft Dynamics CRM. But will that succeed?Continue Reading

• CRM leadership: Buying, managing and running a system

  Implementing a CRM system is more than just buying software. Executives need to tap into their leadership skills to select the right CRM system and ensure that it brings the desired benefits to the organization.Continue Reading

• Customer data becomes the turf for companies' competitive advantage

  Corporations are using customer data to gain a competitive edge in the market, but new analytics technologies pose privacy downsides.Continue Reading

• Salesforce vs. Microsoft Dynamics: Why I choose Salesforce

  While Salesforce can be more costly than Microsoft Dynamics, ease of use and a healthy ecosystem of support can make it a persuasive choice.Continue Reading

• BPM backbone builds new paths to customer engagement

  Pega, a business process management software forerunner, is using BPM to deliver new customer engagement and CRM software for its customers.Continue Reading

• Are marketing automation tools the greatest asset in the sales arsenal?

  The more your sales reps know about prospects, the faster they can close deals. Here's why marketing automation tools deliver real sales intelligence.Continue Reading

• Customer data integration needs strategy to derive meaning

  Your approach to customer data integration needs to be guided by another strategy to determine which information is relevant.Continue Reading

• Oracle Siebel vs. Salesforce faceoff: Siebel is more versatile

  In this Oracle Siebel vs. Salesforce faceoff, one consultant says Siebel users have more options without paying much more than Salesforce customers.Continue Reading

• Five call center sales tips and techniques

  In difficult economic times, ramping up sales in the call center can provide another outlet to help companies meet sales quotas and drive sales effectiveness. We've gathered these five tips for companies looking to improve call center sales and ...Continue Reading

• How to evaluate call center quality analyst performance

  Expert Donna Fluss provides some guidelines for evaluating the performance of a call center's quality coach, and offers suggestions on training a quality coach.Continue Reading