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How to use generative AI for marketing
Organizations can use generative AI to write marketing content and analyze customer data quicker than a human. However, the tools require basic prompt engineering skills.
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9 sales pipeline management tools
CRM platforms and sales tools can help teams manage their sales pipelines and improve productivity across the board. These tools include Freshsales and Salesforce Sales Cloud.
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Salesforce, ServiceNow invest in Genesys agentic AI workflow
Two rivals pump cash into CCaaS leader Genesys in hopes that their respective AI agents grow roots into its users' contact centers.
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Top 12 customer experience metrics and KPIs in 2025
Net Promoter Score is the most popular customer metric, but it's not the only one for CX teams to measure. Understand which metrics to track and how to calculate them.
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How to use generative AI for marketing
Organizations can use generative AI to write marketing content and analyze customer data quicker than a human. However, the tools require basic prompt engineering skills.
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Lowe's SVP on AI's rosy future for e-commerce
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'AI receptionist' IVR takes flight with customer service
Traditional rules-based interactive voice response technology could be on its way out.
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Customer Experience Management Get Started
Top 12 customer experience metrics and KPIs in 2025
Net Promoter Score is the most popular customer metric, but it's not the only one for CX teams to measure. Understand which metrics to track and how to calculate them.
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Customer Data Management News
Salesforce Agentforce AI update targets healthcare
Salesforce customizes Agentforce for clinical care, public health and pharmaceuticals.
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Salesforce to acquire Informatica in $8 billion deal
A rumored $11 billion was too much last year, but $8 billion this year was too good to pass up.
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9 sales pipeline management tools
CRM platforms and sales tools can help teams manage their sales pipelines and improve productivity across the board. These tools include Freshsales and Salesforce Sales Cloud.
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Brands can partner with influencers to build credibility and connect with their audiences. However, marketers often struggle to find the right influencers and spot fake followers.
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Customer Experience Basics
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How to use generative AI for marketing
Organizations can use generative AI to write marketing content and analyze customer data quicker than a human. However, the tools require basic prompt engineering skills.
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What is direct marketing?
Direct marketing is a type of advertising campaign that seeks to elicit an action (such as an order, a visit to a store or website or a request for further information) from a selected group of consumers in response to communication from a marketer.
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Top 12 customer experience metrics and KPIs in 2025
Net Promoter Score is the most popular customer metric, but it's not the only one for CX teams to measure. Understand which metrics to track and how to calculate them.
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The evolution of chatbots and generative AI
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Customer service and contact center
'AI receptionist' IVR takes flight with customer service
Traditional rules-based interactive voice response technology could be on its way out.
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Customer service and contact center
Salesforce, ServiceNow invest in Genesys agentic AI workflow
Two rivals pump cash into CCaaS leader Genesys in hopes that their respective AI agents grow roots into its users' contact centers.
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Marketing and sales
How Salesforce deploys its AI agents internally
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Search Customer Experience Definitions
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