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Certinia co-founder discusses generative AI for ERP, Salesforce

Certinia, formerly FinancialForce, changed names and added customer success to its line of ERP tools for Salesforce. We discuss the transition with co-founder Deb Ashton.

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10 multitouch attribution software and tools

MTA tools can help marketers understand the customer journey and track which touchpoints lead to the most conversions. Top tools include Adobe Analytics, Branch and Triple Whale.

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FTC's quixotic quest to fix CX with Click to Cancel rule

The Biden administration strives to improve CX with a rule that goes in effect in 180 days. What could possibly go wrong? People, process, tech and a U.S. election.

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Microsoft adds Copilot agents, design tools for 365, Dynamics

Microsoft hopes the new tools will be enough to convince enterprises to move beyond testing and fully adopt Copilot.

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    Wave Analytics

    Salesforce Wave Analytics, now known as CRM Analytics, is a business intelligence (BI) and analytics platform from Salesforce that provides native analytics, visual insights and predictions powered by artificial intelligence (AI) for Salesforce CRM ...

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    7 benefits of video marketing

    Video marketing can help organizations engage audiences on an emotional level. Key benefits include building trust, enhancing SEO and improving the sales process.

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    What is Salesforce Marketing Cloud?

    Salesforce Marketing Cloud is a customer relationship management (CRM) and digital marketing platform that enables marketers to generate better marketing outcomes and ROI.

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