Data science and analytics
As businesses' data volumes continue to expand, data science has become vital for to inform decision making, strategic planning and marketing techniques. Learn about the latest data science and analytics techniques businesses are incorporating to help identify opportunities to streamline processes, identify potential business ventures and improve customer service.
Top Stories
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Tip
19 Dec 2024
How to get a job as a data scientist: It starts with skills
Data science offers many professional opportunities in data-driven organizations. Balance education and experience to present yourself as an attractive data-savvy candidate. Continue Reading
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News
19 Dec 2024
Boomi's Rivery acquisition aimed at AI, real-time analysis
With the purchase, the data integration specialist adds change data capture capabilities for AI and real-time analytics. Continue Reading
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News
22 Mar 2022
Domo making app development a focus of analytics platform
With a new CEO in place, one of the cloud-based vendor's main goals is to get data into the hands of more business users within the flow of their everyday work. Continue Reading
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Feature
18 Mar 2022
Seeking truth in crisis times shows importance of metadata
Metadata gives context to data, and during crises like the war in Ukraine when it's difficult to know what news to trust, context can help distinguish truth from fiction. Continue Reading
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News
17 Mar 2022
Snowflake brings data cloud to healthcare and life sciences
Snowflake is continuing to build out its industry vertical platform offerings, helping users in different market segments collect, share and analyze data. Continue Reading
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News
16 Mar 2022
Pyramid Analytics helps LionShare increase speed, efficiency
Using the BI vendor's platform, the healthcare marketing and CRM firm has improved speed to insight and increased customer engagement with data for its clients. Continue Reading
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Definition
15 Mar 2022
demand signal repository (DSR)
A demand signal repository (DSR) is a database that aggregates sales and demand data at the merchant's point of sale (POS). Continue Reading
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News
10 Mar 2022
Collibra Data Intelligence Cloud update targets productivity
The vendor's new and enhanced features are aimed at improving user efficiency and include a new browser extension along with added data governance capabilities. Continue Reading
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News
09 Mar 2022
An analyst's blueprint for choosing a cloud data platform
Though choosing the tools that best fit the needs of an organization is difficult, analyst Doug Henschen has come up with a series of steps that can serve as a guide. Continue Reading
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News
08 Mar 2022
Use of data, analytics a growing part of battle for equality
As technology plays a larger role in working toward a more equitable world, the practice of using analytics to further social causes is becoming more widespread. Continue Reading
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News
04 Mar 2022
Differentiation key for independent Pyramid Analytics
A strong set of augmented intelligence capabilities and an end-to-end platform are enabling the vendor to grow despite not having the backing of a large parent company. Continue Reading
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News
02 Mar 2022
Domo CEO Josh James steps down, John Mellor promoted
The analytics vendor's leadership change comes as it continues to add functionality to its platform and after it reported strong fourth-quarter and full-year revenue growth. Continue Reading
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News
02 Mar 2022
Alteryx unifies cloud capabilities in a single platform
The longtime data and analytics vendor launched Analytics Cloud, bringing together its first four cloud-native capabilities in one environment for a more seamless user experience. Continue Reading
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Feature
28 Feb 2022
Sisense analytics tools spur growth at Hastings Mutual
The insurance company is using the BI vendor's tools to improve data-driven decision-making efficiency and identify sales opportunities leading to revenue growth. Continue Reading
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Feature
24 Feb 2022
What a big data strategy includes and how to build one
Companies analyze stores of big data to improve how they operate. But those efforts will bring diminishing returns without a big data strategy. Here's how to build one. Continue Reading
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News
23 Feb 2022
Power BI platform adds new data prep, mobile capabilities
Microsoft added more than 40 features to its main analytics tool this month, including enhancements to data preparation capabilities and upgraded mobile formatting options. Continue Reading
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News
23 Feb 2022
Alteryx makes personnel changes to navigate cloud journey
The longtime data management vendor has remade its C-suite over the past few years, including adding a new CEO and president, as it modernizes its technology. Continue Reading
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News
16 Feb 2022
Salesforce, Tableau unveil trio of new integrations
As part of its Spring '22 Release, the CRM giant added three new tools powered by the analytics vendor's augmented intelligence capabilities. Continue Reading
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Feature
11 Feb 2022
Good data-driven decision-making avoids common pitfalls
Avoiding cognitive biases that can lead to the use of incomplete or inaccurate data is crucial to the successful use of analytics. Continue Reading
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Tip
03 Feb 2022
Develop a data literacy program to fit your company needs
Organizations can cultivate a data-literate and data-driven culture by designing a data literacy program around its employees, so they engage with data to meet business objectives. Continue Reading
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News
03 Feb 2022
Use of AI and automation together an analytics trend in '22
Analysts at BI vendor MicroStrategy's virtual user conference said the combination of the two technologies could deliver insights that lead to action in real time. Continue Reading
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Definition
31 Jan 2022
data curation
Data curation is the process of creating, organizing and maintaining data sets so they can be accessed and used by people looking for information. Continue Reading
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Feature
27 Jan 2022
Data preparation in machine learning: 6 key steps
Trustworthy analytics outcomes depend on the right data, requiring data scientists to focus on these steps when they prepare data for use in machine learning applications. Continue Reading
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News
24 Jan 2022
IBM offloads Watson Health business data, analytics
IBM Watson Health assets acquired by Francisco Partners include extensive data sets and software, marking an end to IBM's efforts in the healthcare tech industry. Continue Reading
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Tip
18 Jan 2022
How to identify and implement embedded analytics opportunities
Business users need to consider data science workflows and software development to identify opportunities for implementing embedded analytics for business value. Continue Reading
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News
18 Jan 2022
Databricks unveils first industry-specific lakehouse
The cloud data vendor launched a new lakehouse designed for retail and consumer goods customers that includes blueprints and best practices. Continue Reading
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News
12 Jan 2022
IBM unveils acquisition of Envizi to add ESG analytics tools
With Envizi in the fold, the tech giant will be able to expand the environmental analytics capabilities of its platform and better enable customers who undertake ESG initiatives. Continue Reading
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News
12 Jan 2022
Self-service capabilities crucial to analytics success
According to a new report from the Harvard Business Review and ThoughtSpot, empowering employees with self-service capabilities is fuel for a strong business intelligence program. Continue Reading
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Definition
23 Dec 2021
What is predictive analytics? An enterprise guide
Predictive analytics is a form of advanced analytics that uses current and historical data to forecast activity, behavior and trends. Continue Reading
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News
22 Dec 2021
5 business intelligence trends to watch in 2022
Predicted trends for 2022 include rising adoption of automated insight delivery and augmented analytics capabilities, including natural language processing and AutoML. Continue Reading
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Tip
21 Dec 2021
The benefits of embedded analytics
The top business benefits of embedded analytics and BI include improving sales, gaining competitive advantages and getting maximum value from data to improve performance. Continue Reading
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Tip
17 Dec 2021
Benefits of predictive analytics for businesses
Predictive analytics' ability to forecast the future based on patterns in past data can give businesses a huge edge. Read about how to use this advanced form of business analytics. Continue Reading
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News
17 Dec 2021
Cloud maturation, data mesh among 2021 top analytics trends
After years of slow growth, this was the year analytics in the cloud became the norm and on-premises BI receded to the background. It was also the year data mesh emerged. Continue Reading
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Tip
17 Dec 2021
Predictive analytics in marketing: Achieving success
The use of predictive analytics in marketing is transforming how companies sell to customers, but the learning curve can be steep. Here's what you need to know to be successful. Continue Reading
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Tip
15 Dec 2021
5-step predictive analytics process cycle
A viable predictive model that yields valuable outcomes requires a methodical team approach to goal-setting, data integrity and model development, deployment and validation. Continue Reading
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Tip
15 Dec 2021
Descriptive vs. prescriptive vs. predictive analytics explained
Analytics provides insight into the data today's businesses run on. Learn about the three main modes -- descriptive, prescriptive and predictive analytics -- and two variants. Continue Reading
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Tip
13 Dec 2021
Predictive analytics in healthcare: 12 valuable use cases
Predictive analytics' increasingly invasive presence in a host of healthcare applications yields more personalized patient care, earlier interventions and reduced hospital costs. Continue Reading
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News
10 Dec 2021
Data catalogs fuel increased efficiency, speed-to-insight
By collecting and arranging data assets in a single environment, organizations are able to reduce the time to reach the insights that lead to data-driven decisions. Continue Reading
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News
08 Dec 2021
NFL's Raiders use analytics to engage new customer base
The franchise's move to Las Vegas forced it to modernize its analytics stack as it engaged a new fan base and cultivated the unique opportunities present in Sin City. Continue Reading
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Tip
07 Dec 2021
6 challenges of building predictive analytics models
The use of predictive analytics in marketing can bring benefits companywide. But building a good predictive analytics model is not trivial. Here are six challenges. Continue Reading
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News
07 Dec 2021
Yellowfin analytics platform update adds NLQ capabilities
Yellowfin 9.7, the vendor's latest platform update, includes Guided Natural Language Query, a tool that enables users to explore and analyze data without writing code. Continue Reading
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News
01 Dec 2021
Cloud, self-service BI capabilities fuel agile analytics
The COVID-19 pandemic has demonstrated the importance of agile data-driven decision-making, and key to that agility are a deployment in the cloud and self-service BI capabilities. Continue Reading
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Feature
29 Nov 2021
7 top predictive analytics use cases: Enterprise examples
Across industries, companies are using predictive analytics to forecast future trends and actions. Learn about the most popular use cases for predictive analytics in 2022. Continue Reading
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Feature
12 Nov 2021
Data the difference at Olympics for Allyson Felix
Frustrated after winning silver in the 200 meters at the 2004 and 2008 Olympics, the sprinter used analytics to identify weaknesses and alter her training before winning gold in 2012. Continue Reading
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Feature
12 Nov 2021
Feeding America, Tableau use data to fight hunger together
The nonprofit has partnered with the Tableau Foundation since 2015, and it is enabling its network of food banks to make data-driven decisions with the analytics vendor's tools. Continue Reading
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News
09 Nov 2021
Tableau makes data literacy a priority with new pledge
As organizations increasingly turn to data to inform decisions, more data workers are needed. To address demand, Tableau pledged to help train 10 million data learners worldwide. Continue Reading
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Feature
08 Nov 2021
Knowing the right data enrichment techniques is crucial
In 'The Enrichment Game,' the latest book by 'Data Guy' Doug Needham, you'll learn why and how to cull data to gain valuable insights and a business advantage. Continue Reading
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Feature
27 Oct 2021
Alation: How to develop a data governance framework
Data governance should keep organizations from violating regulations while fostering data exploration and decision-making, but developing a strong set of guidelines is nuanced. Continue Reading
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News
12 Oct 2021
Google Cloud unveils integration between Looker and Tableau
Two analytics vendors unveiled an integration Tuesday that enables users to benefit from the semantic modeling strength of one and the data visualization capabilities of the other. Continue Reading
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Definition
12 Oct 2021
What is SAS Institute Inc.?
SAS Institute Inc. is a software vendor that specializes in advanced and predictive analytics software applications, as well as business intelligence and data visualization offerings. Continue Reading
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Definition
05 Oct 2021
What is data science as a service (DSaaS)?
Data science as a service (DSaaS) is a form of outsourcing that involves the delivery of information gleaned from advanced analytics applications run by data scientists at an outside company to corporate clients for their business use. Continue Reading
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News
29 Sep 2021
ThoughtSpot reports cloud growth, but IPO still not imminent
ThoughtSpot, which made a strategic shift to prioritize the cloud in 2020 in anticipation of eventually going public, reported substantial year-over-year SaaS revenue growth. Continue Reading
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News
22 Sep 2021
Modern data strategy includes cloud, domain federation
Analytics strategies should include overarching organizational best practices blended with teams empowered to build interoperable data assets, according to one industry expert. Continue Reading
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News
21 Sep 2021
Pandemic continues to highlight importance of analytics
Organizations with successful analytics programs have weathered the economic crisis caused by the pandemic far better than those who have not prioritized BI, according to research. Continue Reading
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News
10 Sep 2021
Time is now for enterprises to deploy analytics in the cloud
Speed and security now make cloud analytics preferable to on-premises deployments, along with advantages such as collaboration for a distributed workforce and agility to scale. Continue Reading
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Feature
02 Sep 2021
Dresner: Top analytics trend remains rate of adoption
Increased investment in analytics and proliferation of data science capabilities are among the most significant ongoing trends in BI as the pandemic stretches into late 2021. Continue Reading
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Feature
29 Aug 2021
Data science vs. machine learning vs. AI: How they work together
Data science, machine learning and AI are central to analytics and other enterprise uses. Here's what each involves and how combining them benefits organizations. Continue Reading
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Feature
29 Aug 2021
8 top data science applications and use cases for businesses
Data scientists engage in various applications to analyze data and create technologies. These are eight common ones, with examples from different organizations and industries. Continue Reading
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Feature
20 Aug 2021
14 most in-demand data science skills you need to succeed
The demand for data scientists continues to grow, but the job requires a combination of technical and soft skills. Here are 14 key skills for effective data scientists. Continue Reading
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Feature
18 Aug 2021
How to increase the success rate of data science projects
Most data science initiatives don't produce value due to obstacles like poor data quality, but CNN senior lead of product analytics Bryce Macher has a plan for success. Continue Reading
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News
13 Aug 2021
Augmented analytics capabilities mark the new era of BI
Augmented intelligence capabilities like automated data prep and natural language processing are now common, showing that BI has advanced to a new era of technological innovation. Continue Reading
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Quiz
09 Aug 2021
Quiz: Big data analytics technologies and techniques
Big data analytics technologies and techniques can help you gain valuable business insights. Take this quiz to test your knowledge of big data analytics tools and best practices. Continue Reading
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Feature
04 Aug 2021
Embedded analytics leads to improved productivity
With many enterprises still in the early stages of using AI technologies, embedded BI remains a key means of making data accessible to a broad array of potential users. Continue Reading
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News
02 Aug 2021
SAS planning an IPO after rumored acquisition talks end
The longtime independent analytics vendor, which just two weeks ago was in negotiations to get acquired, revealed plans to, instead, prepare for an initial public stock offering. Continue Reading
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Opinion
30 Jul 2021
Successful digital transformation strategies start with data
Data has become a natural resource essential to business ops. Companies need to consider four digital transformation elements when developing strategies to harness data. Continue Reading
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Definition
21 Jul 2021
social media analytics
Social media analytics is the process of collecting and analyzing audience data shared on social networks to improve an organization's strategic business decisions. Continue Reading
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News
13 Jul 2021
Expert: It's time for the death of the analytics dashboard
Dashboards take substantial time to build and maintain, and they've become outdated with the current pace of business, says ThoughtSpot's chief data strategy officer. Continue Reading
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Feature
12 Jul 2021
Enabling collaboration a rising analytics trend
A proliferation of tools that enable collaboration is an emerging trend among BI vendors as 2021 passes its midpoint. Adding AI capabilities, meanwhile, remains a major trend. Continue Reading
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Feature
09 Jul 2021
Top trends include value of analytics getting recognized
The high valuations investors are placing on data and analytics vendors, as well as the importance of AI and self-service BI amid the pandemic, marked the first half of 2021. Continue Reading
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Feature
06 Jul 2021
Data and analytics key to ensuring water quality
In an interview, Meena Sankaran, founder and CEO of water intelligence vendor Ketos, discusses water safety and how data can help monitor water quality and prevent problems. Continue Reading
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Feature
30 Jun 2021
Top 5 benefits of augmented analytics
Learn how augmented analytics helps make companies more agile by expanding employee access to data and speeding the decision-making process -- all while saving costs. Continue Reading
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News
21 Jun 2021
Roadmap for Collibra platform includes more speed and scale
Collibra's roadmap is focused on adding more speed, with a plan in place to quadruple the amount of data customers can access and use by the end of 2022. Continue Reading
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Feature
17 Jun 2021
Tableau analytics capabilities aid World Food Programme
The United Nations' World Food Programme is now using Tableau to inform its decision-making process and speed the time it takes to respond to crises worldwide. Continue Reading
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News
16 Jun 2021
Trio of trends influencing analytics, says Tableau's Beers
Some key trends driving product development include a single interface to work with data, embedded BI, and AI and ML, according to Tableau's tech chief. Continue Reading
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Feature
14 Jun 2021
Election data revolutionizes the running of campaigns
Political campaigns used to rely primarily on polls to inform decisions, but with advances in technology over the past 15 years they are now using advanced analytics techniques. Continue Reading
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News
11 Jun 2021
Speed, ease of use guide Snowflake approach to analytics
Fast-data cloud vendor Snowflake continues to expand its platform with capabilities that enable organizations to quickly and easily work with their data. Continue Reading
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Feature
10 Jun 2021
The next generation data scientist
The data scientist role continues to evolve as AI takes hold and domain knowledge becomes paramount. Explore the skills and expectations required for the future data scientist. Continue Reading
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Feature
09 Jun 2021
AWS analytics helps vendor fight climate change
Using a cache of analytics tools from AWS, Carbon Lighthouse is helping commercial property owners reduce carbon emissions while saving on energy costs. Continue Reading
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Feature
04 Jun 2021
Bundesliga delivering insight to fans via AWS
Through its partnership with AWS, Germany's top soccer league is delivering advanced analytic insights to fans and broadcasters in real time during matches. Continue Reading
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Feature
03 Jun 2021
AI capabilities a target for merger and acquisition activity
Analytics vendors are on the hunt for augmented intelligence capabilities, and with acquisition activity heating up, vendors specializing in AI could be targets for BI vendors. Continue Reading
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News
03 Jun 2021
Evolution of analytics sped up by pandemic
Just as the pandemic has forced organizations of all kinds to adapt, business intelligence tools have had to evolve as well to keep up with the changing needs of customers. Continue Reading
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Feature
01 Jun 2021
How augmented analytics in healthcare improves patient outcomes
High quality data has become essential to quality healthcare. Explore how augmented analytics is aiding healthcare organizations' efforts to provide better care for patients. Continue Reading
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Definition
21 May 2021
unstructured data
Unstructured data is information, in many different forms, that doesn't follow conventional data models, making it difficult to store and manage in a mainstream relational database. Continue Reading
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Feature
20 May 2021
British rowing team employs SAS analytics to prep for Olympics
Forced to train remotely during the pandemic, the British rowing team has used SAS software tools to develop training programs for its athletes ahead of the 2021 Summer Olympics. Continue Reading
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News
18 May 2021
SAS analytics platform adds native support for AWS, GCP
SAS unveils cloud-native support for AWS and Google Cloud during SAS Global Forum, the vendor's virtual user conference. SAS introduced similar support for Microsoft Azure in 2020. Continue Reading
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Feature
14 May 2021
Qlik analytics, DataRobot modeling fuel healthcare change
Using Qlik's business intelligence capabilities and predictive modeling from DataRobot, an England-based healthcare organization is overhauling the way it addresses patient care. Continue Reading
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Feature
12 May 2021
SaaS adoption, real-time BI among top analytics trends
More enterprises using SaaS and the need for data in real time are among the top trends in analytics, according to Dan Sommer, senior director and market intelligence lead at Qlik. Continue Reading
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Tip
07 May 2021
6 essential big data best practices for businesses
These best practices can help businesses put their big data strategy on the right track to meet analytics needs and produce the expected business benefits. Continue Reading
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Feature
07 May 2021
Qlik keeps focus on real-time, actionable analytics
In an interview, Qlik CEO Mike Capone discusses the vendor's focus on active intelligence, which means delivering actionable insights to users in real time within their workflows. Continue Reading
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Feature
04 May 2021
What does NLP mean for augmented analytics?
Explore how NLP is being used by augmented analytics platforms to improve employees' search capabilities, expand data visualization and build a data-driven culture. Continue Reading
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Feature
29 Apr 2021
8 big data use cases for businesses and industry examples
As the understanding of big data requirements increases, so do big data use cases. Here are eight ways businesses are using big data to improve operations. Continue Reading
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Feature
28 Apr 2021
Graph analytics uniquely suited for fighting financial crime
As organizations attempt to stop financial crimes, graph technology can be a significant tool given the way it finds and reveals complex relationships. Continue Reading
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Feature
28 Apr 2021
12 must-have features for big data analytics tools
Searching for a big data analytics tool for your organization? Here are 12 key features to look for during the software evaluation and selection process. Continue Reading
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Tip
27 Apr 2021
Big data vs. machine learning: How they differ and relate
Big data and machine learning are a powerful analytics pairing. Here's an explanation of the difference between them and how they can be used together. Continue Reading
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Feature
26 Apr 2021
Chief data officer role key to data-drive decision-making
Though the first CDO was hired nearly 20 years ago, many organizations are only now beginning to realize the value of data and seek someone to oversee their data operations. Continue Reading
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Feature
14 Apr 2021
Data scientist shortage leaves organizations uncertain
Despite their desire to use data science in their decision-making process, some organizations can't find qualified data scientists to develop and run their data science initiatives. Continue Reading
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Feature
09 Apr 2021
Air Force's data overhaul makes analytics a priority
With its data locked in legacy systems that didn't communicate with one another, in 2017 the Air Force started to overhaul of its BI stack to enable data-driven decision-making. Continue Reading
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Feature
02 Apr 2021
Tennis great Venus Williams a devotee of analytics
Tennis great Venus Williams, a seven-time Grand Slam singles champion, views data as a differentiator when she's on the court -- sometimes what separates winning from losing. Continue Reading
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News
01 Apr 2021
Strong data governance frameworks are fuel for analytics
Good data governance can remove fear of data by striking a balance between restricting access to sensitive data and fostering a culture of data exploration and analysis. Continue Reading
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Feature
25 Feb 2021
Gartner predicts data storytelling will dominate BI by 2025
With analytics still the domain of data experts, Gartner predicts data narratives will be the BI capability that makes analytics accessible to a broad audience. Continue Reading
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Feature
22 Feb 2021
Top 5 enterprise graph analytics use cases
Gartner expects enterprise graph analytics adoption to grow in the coming years. Read on to find out why the technology is on the rise across organizational markets. Continue Reading
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Feature
10 Feb 2021
TSA tracks PPE supply data with MicroStrategy amid pandemic
The TSA has taken advantage of its lengthy relationship with MicroStrategy to develop tools to oversee its supply of PPE and keep employees as safe as possible during the pandemic. Continue Reading