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Super Bowl teams show analytics gaining ground in NFL

As data-driven decision-making gains ground in pro football, both the Eagles and Chiefs have gained advantages from using advanced statistical analysis.

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MicroStrategy adds personalization to GenAI-powered bot

The longtime independent analytics vendor's latest update aims to provide users with a more tailored query and response experience to reach more contextually relevant responses.

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Domo platform a difference-maker for check guarantee vendor

Ingo Money succeeded with the analytics specialist's suite after years of struggling to gain insights from spreadsheets and a failed attempt to modernize with another BI vendor.

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Agentic AI, data as a product among growing analytics trends

Collibra's founder and chief data citizen reveals his predictions for 2025, and underpinning all is the need for strong governance that guarantees the quality of BI and AI tools.

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Business Analytics/Business Intelligence Basics

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    8 steps to improve data visualization literacy

    Data visualization literacy is a crucial element of analytics -- it helps you communicate findings. These eight steps can help you improve your DVL.

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    What is social media analytics?

    Social media analytics is the process of collecting and analyzing audience data shared on social networks to improve an organization's strategic business decisions.

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    What is an analytics database (analytical database)?

    An analytics database, also called an analytical database, is a read-only system that stores historical data on business metrics such as sales performance and inventory levels.

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