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October 2018, Vol. 6, No. 5

Automated predictive analytics tools spawn wannabe scientists

The ability to foretell the future can take many human twists and turns for good, for evil, to save lives, to satisfy greed, to alter the inevitable. For businesses, success in sales, marketing, operations, product development and ultimately customer satisfaction rests with the ability to look ahead and determine the right course of action. Businesses don't have access to a souped-up DeLorean that can travel to the future and back. So the next best and most accessible time machine is none other than predictive analytics -- and its newest relative, automated predictive analytics. Advances in predictive analytics -- namely artificial intelligence to tackle and trawl lakes of big data, machine learning to seek out patterns in relevant information and improve outcomes, and visualization to distill those findings into easy-to-understand charts and dashboards -- can ultimately result in credible predictive models that legitimize actionable intelligence and encourage businesses to make bold and ultimately rewarding decisions. No need ...

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