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TechTarget AI Policy Statement

Introduction The development and use of Artificial Intelligence (AI) technologies in business applications is fundamentally transforming the business landscape. As the global leader in B2B purchase-intent data, one of our [...]

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3 Steps to Make the Most of Your Partner Marketing Budget in 2024

As 2024 planning ramps up, partner marketing leaders in B2B tech are under more pressure than ever to create pipeline and demonstrate ROI despite lean teams, tight budgets and shifting [...]

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Guiding the IT Buying Journey: Strategies for Partner Marketing

A recent Enterprise Strategy Group survey found that 53% of IT professionals view IT as more complicated than it was two years ago. With an increase in remote work, a [...]

Press Release

New Enterprise Strategy Group Research Finds Generative AI Strategies Are Rapidly Emerging as Organizations Pursue Historic Transformation

TechTarget’s Enterprise Strategy Group, a leading IT analyst, research, and strategy firm, today announced new research into Generative AI (GenAI), a technology poised to significantly disrupt and advance modern business [...]

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3 Areas of Improvement to Drive Channel Marketing Success

Like many pipeline and revenue-generating teams, there’s incredible pressure and expectations for channel marketing programs to drive growth this year. Despite the uncertainty channel teams face, leaders are still optimistic [...]

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3 Ways to Maximize Lead Gen Potential by Working From the “Outside In”

Every day clients come to us with lists of people they want to target. Their lists are built from three classic building blocks: A combination of titles associated with past [...]

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The TechTarget Brands

Our Brands TechTarget’s in-depth coverage within critical topical areas, including AI, BI and Analytics, Security, Networking, Storage, Communication and Collaboration platforms, Cloud, ITOps, Customer Experience, ESG, DevOps, and App Dev, [...]

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TechTarget SearchVMware Announces Call for Nominations of Best of VMware Explore 2023 Awards

The editors of TechTarget SearchVMware™ have officially announced the opening of submissions for the Best of VMware Explore 2023 Awards. The winners will be selected from the product entrants at [...]

Press Release

TechTarget Wins 25 National and Regional Online Editorial Awards from American Society of Business Publication Editors (ASBPE)

Leading technology media and purchase intent-driven marketing and sales services company TechTarget, Inc. (Nasdaq: TTGT) today announced that it won 25 National and New England Region digital awards from the [...]

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Audiences

Estimated Organic Traffic from Google TechTarget vs. Competition Come into the light: See where the active buyers are While in-market demand may seem dark to you, truly active buyers are [...]

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