Tip #1: Set common goals
Infographic: Surviving? Barely! 3 Current Barriers to XDR Success and How to Fix Them
In this infographic based on recent research, you’ll quickly understand some of the key challenges impacting XDR performance and how organisations can turn their situation around.
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Tip #2: Share ownership of the pipeline
eBook: Establish Organisational Alignment
When sales and marketing talk about lead generation, tensions often arise. The marketing department delivers a regular influx of leads, but sales often believe the leads are of poor quality. While disagreements are normal, there are important steps you can take to prevent them from undermining what is needed for continuous improvement. Check out the eBook to learn more.
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Tip #3: Align marketing and sales beyond the funnel
eBook: Driving Short-Term Quota Attainment by Aligning Marketing to Sales
Marketers need to provide sellers with data and technology that supports the entire pipeline, not just the top of the funnel. Check out this eBook to see how.
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Tip #4: Share information between teams
Video: Advice from a Sales Leader
In this 2-minute video, Jat Hayer, VP of Sales, EMEA at TechTarget, talks about the importance of aligning sales and marketing, and offer practical advice on how sales and marketing leaders can work together
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Tip #5: Determine common KPIs when measuring success
Case study: Aligning the Power Duo: Boosting Sales and Marketing Success with Priority Engine
Talkdesk, a global customer experience leader for customer-obsessed companies, has established an intent-driven approach to enhance outcomes across their Sales and Marketing organisations by leveraging TechTarget’s Priority Engine™. Hear how Talkdesk coordinated Marketing and Sales workflows, enabled user adoption and enabled sellers to drive $1M in the pipeline.
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