Tip #1: Be pragmatic when building your ABM campaigns
E-book: Building ABM Programs that actually work
Account-based marketing is one of the fastest-growing trends in B2B marketing today. But as ABM programs mature, many companies struggle to see success from their ABM initiatives. In this e-book, get 6 practical components on how to run ABM programs.
Read nowTip #2: Utilise intent signals to drive ABM campaign success
E-book: Understanding Regional Buying: Why Localising Your Content Matters
Truly successful ABM is ABM that delivers more revenue from your targeted accounts. To achieve this, your sales and marketing teams need to work in tandem to identify intent sources which in turn helps to craft more relevant interactions. Check out this e-Book to discover more.
Read nowTip #3: Engage buying groups within targeted accounts
Report: Demand and ABM planning assumptions in 2022
In 2022, B2B buyers’ expectations of being heard, known, and understood are higher than ever. Check out this Forrester’s report to find out how demand and ABM teams can create more targeted and personalised campaigns to engage decision makers.
Read nowTip #4: Use high-value offers to grow revenue
E-book: Growing Sales Revenue Using HVOs for ABM Engagement
Account-based marketing (ABM) is well positioned to add value, and high-value offers to your prospects can help driving account engagement. Check out this e-book to find out more.
Read nowTip #5: Think beyond one-off webinar campaigns to drive engagement
E-book: Using Programmatic Webinars to Achieve Better ABM Engagement
Webinars are a powerful way to engage your prospects. Yet, they are often used as a one-off campaign focused on collecting leads. Check out this e-book to discover the power of webinar series’ and how they can help to achieve your ABM objectives.
Read nowTip #6 Detect active, in-market buyers in your target accounts
Video: Accelerate ABM with Priority Engine
Many companies are struggling to achieve ABM success. Why is that? Because they’re targeting accounts that are not in-market and not ready to buy yet. Check out this short video to see how Priority Engine can help you to detect active buyers.
Watch nowTip #7 Align data, demand and sales to maximise your ABM pipeline
Case study: How Citrix Leverages Intent & Multi-Layered Engagement to Innovate in its ABM Programs
Check out this case study to see how global digital workspace leader, Citrix, uses a hybrid approach of digital advertising, demand generation and real purchase intent to deliver opportunities in existing and net-new ABM accounts.
Read now
