Connect with more active buying teams and shape the decisions they make
A competitive advantage, available only at TechTarget
Much more than technology, we guide you and help you to scale
From build, through execution, to optimization, we’re there for you
With more tech buyers doing more pre-purchase research here than anywhere else, we’ve built a better context to support your GTM objectives.
Understand Buyers. Optimize Strategies. Shape Decisions.
Market research, buyer insights, & analyst guidance to help you stand out
Data-driven content focused on the topics buyers care about most
Stay Top of Mind & Make the Short List
Access & Influence In-Market Buyers to Build Pipeline
Target In-Market Accounts & Engage Active Buying Groups
Accelerate Partner-Led Growth
Engaged Audiences. Polished Experiences. Maximum ROI.
Advance in the Markets You Care About Most
The intent data revolution comes to healthcare tech marketing
Custom content to educate sellers and partners on why your solution matters
Find and prioritize the accounts and contacts that are in-market for your solutions
What you need to know to quickly speak to the needs of your buyer
Actionable market intelligence on real enterprise tech buyers
Access in-depth research, purchase intent analytics & analyst advice
Drill down on your specific GTM questions
Understand, engage and convert buyers with the industry’s most powerful audience, data and intent insights
The Industry’s Most Powerful Account-Level Intent
The industry’s most precise and powerful intent data
Impactful materials grounded in analyst expertise and research-based insights
Expert-crafted content ready & waiting for you
Targeted branding solutions proven to increase consideration
Bridge the gap between brand and demand to expand access to new prospects.
Intent-driven leads that build pipeline
For more pipeline and continuous audience engagement, combine new and existing material into powerful virtual programming.
Deliver a reliable stream of quality leads
Your fastest path to the deal
Deal-closing decision support
The industry’s most powerful Account and Prospect-Level Intent™ data
The BrightTALK Channel helps you to create and distribute content, making your brand and messaging discoverable to 32M+ professionals.
ABM
Demand Generation
Are you using the right intent insights to understand your key buyers so you can maximize ABM revenue?
TOPO found that 73% of companies have made changes to their target market or account list as an effort to adapt to the dynamic business environment.
In this e-book, Using Intent Data for Effective Persona Development in ABM, we’ll show you how to keep pace with what’s going on in your target accounts. You’ll learn how to:
Download today to learn how to leverage intent data for effective persona development and shape your ABM strategy.
White Paper/E-Book
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