Much of the research available in market confirms that a significant percentage of companies say they are either unfamiliar with the key concepts of ABM or that they’re progressing slower than they’d hoped. Some even ignore the approach because it is too overwhelming. There are simply too many benefits to an account-based focus to ignore. Fortunately, getting started can be a lot easier than imagined. In this MarTech Today article, TechTarget CMO John Steinert explores 7 ways that companies can overcome ABM struggles and get started creating value right now.
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